Denim Heaven is just Over the Rainbow…
The famous denim wall consisting of over 1500 pairs of jeans can be found in the quaint shop on Yorkville Avenue. For over 35 years Joel Carmen has been selling denim and building relationships, while ensuring to find the perfect pair of jeans for everyone that walks through those whiny wooden doors. For those new to the world of denim, you will learn everything you need to know about your perfect fit when visiting the store, from pocket placement to colour stories. And for you denim experts, you can explore the destroyed skinny jeans, dry Nudies, raw Naked & Famous, salvage AG’s, or the hottest jean on the market, the 4-way stretch Citizens of Humanity.
This Spring/Summer season denim is everywhere, we’ve come to a time where rips are hot and bell-bottoms are not! The destroyed skinny jean is being seen everywhere from top celebrities to the Milan Spring 2010 runway. Over the Rainbow can make this seemingly impossible trend possible, as they carry many brands in the latest cut for every body type! Denim is being seen in everything from button up shirts, boyfriend cut jeans, baggy shorts and even jackets as D&G displays in the ready-to-wear runway show for this season!
The vintage fixtures, old building, rainbow coloured lit sign and jar of jujubes all remind customers of when they were younger, which was Joel’s intentions when creating this store. The atmosphere of the store makes denim shopping enjoyable and of course indulging in jujubes isn’t so bad either!
Over the Rainbow ensures your jeans compliment your behind while also complimenting your lifestyle. There are many different washes of denim that can still be in style and fit your day-to-day schedule. There are many dark washes for evenings out that are also suitable for your workplace. They also stay up-to-date with the trends in fashion so where you can get your office wear you can also get your light wash short for your vacation. The fashion savvy staff will match you two different looks of denim with a James Perse button front blouse that can be worn at all times of the day!
Next time you think about shopping for jeans, take a deep breathe and head over to Yorkville, take a couple (or a few!) jujubes and trust one of the sales associates to fit you into exactly what your looking for! They will be hemmed and tailored exactly to your body with their in house tailor and you will walk away with fashion-forward jean to fit your body and lifestyle perfectly!