Monday, October 01, 2018

Is fashion based on confidence or just looks!? The emergence of “Ugly Fashion” says it all... by Faiaz Iqbal



Is fashion based on confidence or just looks!? The emergence of “Ugly Fashion” says it all...

The popularity of “Ugly” clothing proves that sitting in one’s skin and gear at ease is the best look.

The easy gender neutral trend which feigns indifference to attractiveness can be termed as Ugly Fashion. But beauty is hardly a constant notion. What was once called odd is now considered all in vogue. Chunky sneakers or odd slippers and sandals, fanny packs, big ripped jeans are a win-win thing now in the fashion scene. Insiders of the industry who are still attached to classics consider such comfortable clothing atrocious. The trend of ugly fashion is a signal that freedom, comfort, confidence and good sense are hot. Surely there are still those who love the power of high heel and undoubtedly notions of femininity are still most often dictated by men.

Beauty does lie in the eye of the beholder. But ugly fashion is not what general people consider that is ‘right now’. The controversy between beauty, fashion and ugly has always prevailed and we live in a culture where everyone is playing a role here. Though there are differences between ugly fashion and ugly clothing. Ugly fashion represents a certain flow of trend that might not be stunning or most flattering in the moment. Ugly clothing on the other hand is simply badly designed garments.

The emergence of ugly fashion can be traced back with the rise of normcore, an anti-fashion attitude that ironically became fashionable four years ago, which sparked extra-ordinarily average mom and dad jean and white sneaker wearing uniform. This even coupled with the rise of Instagram and fashion bloggers and took off real quick. This became extremely mainstream day by day and people picked it up real fast. But the point is how body inclusive is ugly fashion? There is a belief that women with bigger size have to follow the rules and wear clothes that are flattering. This has to be absurd. Plus size is not in a way towards great ugly fashion pieces, it can be achieved with vintage and thrifted fashion. You can wear oversized articles, mom jeans all the time, all of which would be considered ugly by most people who dictates plus sized clothing. It’s ugly as it is perceived as one.

Needless to say, ugly fashion is a root of the undercurrent 90’s influence. It is the outcome fashion’s cyclical nature. The young generation brings up a trend that they love and eventually the millennials will pick them up as they are obsessed with being cool. In this case, young guns are reaching back to the past to the ‘90s. The ‘90s came to an end eventually, so will ugly fashion. Once ugly fashion becomes too basic, it will flip inevitably. With regards to trend turnover rate now-a-days, it might happen sooner than expected.

Whenever there is something new, people hate it. But eventually a lot love it. With the advancement of social media this cycle goes much faster. Personally, a unique expression is always preferred as without ugly fashion and diversity everyone would have looked the same. Anything that is out of the norm should be appreciated even the rest goes like what the hell.
It is a matter of time now to see how much longer the fashion world endorse the ugly fashion. This trend mostly defines independence in dressing and look where they do not have to feel shaky with what they put on. No matter how they look, it is all about how they feel.

Da Pubes


Just a girl with a vagina, sharing her body hair journey.


“Where am I going with this?” I wondered as I sat and stared at the empty screen. I want to talk about this, I’ve been thinking about it for years. The ingrown hairs, the esthetician bills, and (sorry TMI!) the itchy growing out period. I’ve had enough of keeping quiet and never talking about my preferences, which are just as ladylike and beautiful as shaving/waxing. At this point I guess it’s pretty obvious I’ve stopped waxing/shaving regularly, and honestly I’ve never been happier or more confident.

My first experience with the blade was the night after Tyler touched my leg in the 6th grade and said ‘oh that’s hairy, don’t you shave?’  Obviously you don’t know my Tyler, but every girl has one; someone who shamed them into shaving. That night when I got home I was on a clear mission and fixing what was wrong with me was number one and all I could find was my dad’s facial shaver (thanks dad)! So that was the first time, and I wouldn’t stop regularly shaving until university. That’s 7 years of shaving ever 3 days; it makes me angry to think that my young mind was burdened with this need to portray myself as hairless while boys my age strutted around with their orangutan limbs.

I want to be clear, I don’t judge women who shave or wax. It’s none of my business, except I can still remember the searing embarrassment associated with day 3 in gym class.  It took me even longer to be okay with my pubes. Contextually I should disclose that I’ve been in a serious and sexual relationship since right after high school and at first I kept everything ‘tidy’ (using that word makes me cringe but that is how I saw it at 17 so bear with me) but then my boyfriend went away for university and I became much more relaxed without him or the dreaded gym class. I started to get used to seeing myself with more hair and through feminist literature and non-fiction articles I grew up a little more and began to truly love myself. Again I would never insinuate that if you wax/shave that you don’t love yourself, but for me the ritual was not a comforting one but a feeling of castrating the shameful parts of myself. 
                       
Really hoping the visual I have created isn’t one of a wooly mammoth because that is so not me, I am a well-kept girl who luxuriates in taking care of myself. I just no longer consider waxing as onethose things. Even now the need to explain or prove myself is evident, but I’m trying to see the beauty in what most of society still deems an ugly part of my body. For girls like me who love to preen and prune I definitely would recommend a bush shaper (Philips perfect Bikini Deluxe) and Fur Oil.   

        Happy Shaping ladies!







Winter Wardrobe

5 Trends  To Keep You Warm and in Style This Winter

In this article we will discuss five amazing  trends that will be sure to keep you warm  during the cold winter months as well as keep you stylish and on trend. Our summer wardrobes tend to shift from fun vibrant colours and patterns in the winter  time to dark neutrals and an array of black sweaters and jackets. 

1.  Blanket Scarf                                                                

A blanket scarf is the perfect staple piece                         

to any winter outfit. While keeping you warm

and cozy, made from 100% wool, the diamond

mosaic blanket scarf from Wilfred is a key

layering piece to have in any winter wardrobe.                  



                                                                                                                                                                                                                                                                       2. Black Ankle Boot

A classic black ankle boot, heel or no heel, will                            

easily complete any winter look and elevate it

to the next level. We found this classic black ankle

 book from UK website www.publicdesire.com

 where you can find shoe essentials at amazing prices.



3. Pop of Colour Knit Beanie

In the winter, most people will gravitate too

 monochromatic colour schemes of black and grey so we found the perfect accessory

 to keep you warm and add the perfect pop of colour, urban outfitters sell classic beanies in a variety of bright solid

 colours that will be sure to turn

heads this winter season.



4. The “Teddy” Jacket

The teddy jacket trend has been on the

 rise and we’ve tracked down the perfect

 one. Wilfred free offers the iconic teddy

 jacket in a variety of colours, from the

 favorable tan to a soft pink and a classic

 black. This jacket is perfect for the early

 months of fall, and the perfect transition

 and layering piece for the winter.



5. Puffer coat



A puffer jacket is a sure way to stand out in

the winter crowd while staying warm and

stylish. We’ve featured TNA’s “super puff”

 jacket that made a huge bang last winter

 with its array of bright to earth tone colour

options and uses goose down to keep you

 warm in -30 degree weather. Perfect for

 long Canadian winters. Wear a sleek black

 to look chic or a soft pink to make an impact.

The Monsters in Your Closet

The Monsters in Your Closet
The unethical scourge of the apparel world


If you look in your closet you will probably come across some brands such as; H&M, Dynamite, Gap, Fashion Nova, Foot Locker, Guess, and Free People these brand that live in the average person’s closet are more deadly than you’d think.


Lately exposing “Fast Fashion” has become quite the trend in the apparel world, causing many clothing brands to jump on the sustainability train. Many companies however may claim to be transparent and sustainable but how can a customer tell which ones are telling the truth.


Companies like H&M promote their business ethics and Code of Conduct on their website in an effort to hide the 2010 fire that killed 21 workers and injured 50 others in one of their Bangladesh factories (Hickman, Martin). This fire turned deadly when the workers were working late to finish an order on time, all exits were blocked and none of the fire equipment inside worked. Since then some of the working conditions have improved, yet many workers are still in subpar working conditions.


It is difficult to weed out the good from the bad when it comes to clothing brands as many can claim anything they want on their website.


So how can you be sure of where your products come from? It is actually a lot easier than one might think. Brands who are actually transparent and practice good ethics will have all of their information up front and easy to access.


Certification
Fair Trade Certified
Brands who practice fair trade will get certified as Fairtrade by the International Labor Organization. This organization puts forward many warehouse requirements that a company must meet in order to be certified. These requirements include, Women’s Rights, Workers having a voice, and Fair trade premium which allows the workers to choose where additional funding should go. This certification will be displayed prominently on the brand’s website and products.


Global Organic Textile Standard
This standard is ensuring companies are using at least 70% organic fibers and using less water. Water usage and energy is actually monitored and essential to maintain this certification.


Transparent
Transparency is also key to determining an ethical brand. Companies that have nothing to hide are completely open especially on their website. For example the athletic brand Patagoina has a map of their entire supply chain, showing details of each warehouse, manufacturing plant, and sourcing farm they use. As a consumer this gives the piece of mind knowing workers are well paid, the conditions are safe and the product is good quality. A completely ethical company will be easy to find this sort of information on as they have nothing to hide.


Seek out Ethical Brands
Start your clothing hunt by checking out brands that are already well known for being ethical. These brands may be more expensive than your typical trip to H&M or Forever 21, but ensuring the safety of the people who create the clothing and the quality of the garment is definitely worth it.  Many brands have started their company based off of sustainable values and have quite the variety of clothing and price ranges. Searching for “sustainable brands near me” will provide you with a list of stores with high quality products.


Your Values
Determine which ethical values are most important to you and use those to find your new favourite brand. If you want to promote Women in the Workforce look for company’s founded or run by women. If you want all organic fibers, finding those Global Organic Textile Standard brands is vital for you.


Shopping these smaller ethical stores will lead you to more unique clothing, and supporting your local economy. So get out and start shopping ethically!
































Bibliographie


“4 Ways To Know If A Company Is Ethical & Sustainable.” Cladwell, cladwell.com/blog/2016/1/22/4-ways-to-know-if-a-company-is-ethical-sustainable.


Hickman, Martin. “21 Workers Die in Fire at H&M Factory.” The Independent, Independent Digital News and Media, 22 Oct. 2011,


Hodal, Kate. “Abuse Is Daily Reality for Female Garment Workers for Gap and H&M, Says Report.” The Guardian, Guardian News and Media, 5 June 2018,

“How to Evaluate a Company's Ethical and Sustainable Impact | Care2 Healthy Living.” Care2 Causes,