Reasons to switch to vegan makeup
There are so many popular makeup brands out there today that consumers cannot wait to get their hands on. From brands such as Sephora and MAC to extremely sought after makeup such as Kylie Jenner Cosmetics. Women today are willing to pay the price for good makeup. The cosmetic industry is doing better than ever, but many are still not aware about the growing trend of green beauty. Here are some eye-opening reasons to switch your makeup to all natural, cruelty free, vegan cosmetics:
Saving animals one brush stroke at a time
You would be taking a major step to helping stop animal cruelty. Makeup brushes are commonly made from products such as squirrel, mink and sable which are all products from the cruel fur industry. It is important to switch to synthetic hair brushes that are still high in quality but do not harm animals at the same time. Elf Cosmetics is an example of a makeup brand that has teamed up with PETA to sell synthetic brushes as well as many other cosmetics that are vegan friendly.
Your skin will thank you
Vegan beauty products not only support animals, but they are also better suited for sensitive skin types. By using all natural ingredients, you can avoid using beauty products with chemicals in them that may irritate and harm the skin. Therefore, if you are struggling with acne or blemishes it is important to use vegan cosmetic brands that contain safe ingredients which are approved by the FDA.
Leading by example
Celebrities and popular makeup artists are all getting on board with vegan friendly makeup. Kat Von D Beauty is a widely successful brand of makeup that has switched all of its products to be completely vegan. The brand even marks all of their beauty products with #VeganAlert hashtags to indicate that the finished product is 100% vegan. Kat Von D never tests on animals and she has even eliminated the use of ingredients such as beeswax used in lip balms and Carmine which is a dye made from beetles’ wings. Her makeup line is hugely successful and her products basically always sold out. With well known names like Kat Von D making major changes like reformulating her entire makeup collection to vegan, it is time for us to take a closer look into our own makeup bags.
Vegan going mainstream
In Toronto, just like the vegan food movement, vegan makeup also has a loyal following. Here are a couple top places in the city to buy cruelty free and organic makeup:
Province Apothecary --provinceapothecary.com
If you ever find yourself in the area, make sure to visit an all natural, organic beauty shop called Province Apothecary, located near the intersection of Dundas St. West and Dufferin. The owner, Julie Clark wanted to create pure products with all natural ingredients that will benefit even the most sensitive complexions. Her mission was to make people feel comfortable and beautiful in their own skin. The name of the business comes from the fact that they source organic goods from each province across Canada and put it into their wide selection of products. Some examples of favourite ingredients being used are organic seaweed from Nova Scotia, maple syrup from Quebec, organic sunflower oil from Ontario, and organic beeswax from Alberta. Province Apothecary is vegan, proudly Canadian, completely cruelty free, and their ingredients are ethically sourced. Trying these products is a great way to use high quality skin care products while remaining animal friendly.