Thursday, October 05, 2006

Service Journalism Submission 10: Miranda Priestly

How to be Your Own Miranda Priestly

Get your Blog on with our definitive guide for the uber stylish and under technical.

Ever wanted to shout from the skyscraper tops how to buy the best quality cashmere, how to wear those new leggings or where to get the cheapest designer denim? No fashionista worth her American Express should be depriving the surfing class of her style or sensibility. You don’t need a journalism degree, an NYC address, an idealistic assistant or a collection of Hermes scarves to rewrite fashion. With a minimum of technical savvy and a maximum of imagination, it’s practically criminal to not have your own URL. Gear up in your Juicy Couture sweats, turn on your PC and find your fashion voice.

The Essentials: Just like any great Fashion Week party, every blog needs three things: a site, a host and a planner. The go-to gurus for easy blog design, sites like http://www.blogger.com/ and wordpress.com are one-stop shops for a painless passport to the blogosphere. Here you will set up an account, choice a name and select from some basic templates for your actual blogsite. The name will not belong to you and will look something like uglybetty@blogger.com., for example. Easy to use templates will allow you to add text and photos as they tickle your fancy with the greatest of ease and within a standard structure. These sites will host and provide the very basics for your site at no cost to you. A great option since the editor-in-chief position at this publication doesn’t start with a seven figure salary.

If your vision and your technical knowledge exceed the above, or you’re ready for the next step in self expression, consider your moving your party to a slightly swanker venue. Shopping for your own site, host and design tools can be fairly simple and cost effective and can add infinite credibility and cool to your blog. Make your way to http://www.godaddy.com/ to choice the perfect domain name and pick up a small hosting package for less than a pair of hawaiianas.. Owning the site will give you the ability to decorate as you see fit and take advantage of more sophisticated design services and templates at your disposal online such as http://www.typepad.com/ ot flicker.com that will up your ante on the web. Still on the user-friendly side, these can be easily downloaded to your site for minimal cost and are incredible tools for creating a truly professional, not to mention spectacular fashion function.

Most importantly, once the issue hits the electronic newsstands and the readers begin to arrive, become a gracious, knowledgeable, and generous editor. One of the most gratifying experiences of blogging is the social experience of sharing ideas and common interests. Keep striving to deliver the best of your own experiences to your audience and learn from theirs, no matter how long it takes for the Starbucks lattes and Fendi bags to start arriving at your desk.

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