Thursday, October 04, 2012
Crown of Glory
Don’t Break the Bank! A Helpful Guide to Holiday Parties
Holiday Makeovers: Become The Most Exciting Presence In The Room
Friday, September 14, 2012
New Issue Theme Vol 9 No 1
(NB: The Global Issue)
Keywords
- innovative
- insightful / informative
- creative
- edgy / controversial / alternative
- sophisticated
- inspirational
- worn
- critical
- community driven (independent industries in the city)
- related to childhood
- accessible
Wednesday, March 14, 2012
Social media in the apparel industry
The Kony 2012 movement got me thinking. Social media is such an effective way of spreading a message, so is it being used to its fullest potential by the apparel industry? The apparel industry is a stubborn one in the sense that it likes to do things the way they’ve always been done. It certainly wasn’t the first industry to take advantage of the use of internet advertising and E-shopping, which has proven to be hugely profitable. Are they approaching social media any differently? Yes and no. apparel companies definitely weren’t the first ones to take advantage of Facebook, Twitter, and blogging, but these days you are hearing more and more about company’s and designers throughout the industry who have launched very successful social media campaigns.
It seems to be the designers and retailers who are having the most success with social media, probably because their side of the business is so creativity oriented and they are also the ones who communicate with end consumers the most.
Charlotte Russe has had success using Twitter, Facebook, and YouTube in her social media campaign. The campaign is described as being centered on “user generated content and social engagement”. She uses a weekly trivia contest to draw people to the twitter page, and according to wright lee, she is running a t shirt design contest called ‘Be the next charlotte Russe design star’ where the winner will have their shirt produced and sold online.
Diane von Furstenberg has attracted over 368 thousand followers on her Twitter page with the help of the re-tweeting capability. According to retail industry expert Hitha Prabhakar, “within the last year of having a major online and social media presence, von Furstenberg’s online traffic has increased by 13%”. 13% is a significant increase when you consider the relatively low cost of establishing and maintaining a social media presence.
Louis Vuitton was a little late to the social media party, but they have still managed to establish an advantageous campaign. According to communications marketing specialist Dana Gears, “Louis Vuitton broadcasts its spring 2010 ready-to-wear show live exclusively to Facebook followers, offering a big incentive for recruiting new fans and a reward to its most passionate customers”.
Norma Kamali took an outside the box approach to social media by unveiling last year’s spring collection using an 8 minute 3D film. The film needed to be viewed with special glasses to get the full 3d effect. To get the special 3d glasses, fans had to join Norma Kamalis Facebook page. There were also multiple games to be played for prizes.
Banana Flames website really pushed the boundaries of social media with their ‘Social Shopper’. The goal of the ‘Social Shopper’ is to allow you to try clothes on at home. You simply position yourself in front of your webcam and then adjust the clothes on the screen to fit your body. The really cool part is that you can share the images of what the clothes look like with your friends online and instantly receive feedback.
The aforementioned individuals have put a lot of thought and creativity into their social media campaigns, which begs the question; what are social media websites such as Twitter and Facebook doing to facilitate their use as media outlets for the apparel industry?
Facebook has developed engagement ads that allow for more communication between advertisers and Facebook users. Things such as Facebook’s the fan page have already proved to be very advantageous for apparel companies. Now Facebook users can comment on, like, and share content that they see on a certain page which causes the content to spread faster than it ever could if only being delivered through traditional media outlets such as TV ads. Companies can also be confident that their message will be reaching their target market because users will only be sharing content with people who they are connected to on Facebook, their peers.
As page administrators, apparel companies can track and measure the viral effect of their content. They can see how often content is being shared, the total number of likes and wall posts, page views, and click through rate, among other things. This makes it easier for companies to see their return on investment, which is very important. The same sort of measuring tools are offered on YouTube.
Blogs provide smaller designers or companies with very low budgets the freedom to express themselves in the manner that they feel will attract the most attention from their niche target market.
Online retailers are benefitting from the many apps being developed by social media developers, specifically for the apparel industry. A perfect example is luxury discount E-retailer, Gilt group. Gilt group now has an app designed specifically for android powered devices. So now people can shop Gilt group from the comfort of their Android powered cellphone, and can see the current days sales even if the app is not open, which is important since Gilt groups buying window is only open for 15 minutes every day at noon.
Campaigns like the Kony 2012 movement are inspiring more and more apparel companies to jump on the social media band wagon every year, and as the technology and services available improve, so will the benefits for the apparel industry as a whole and the consumers like you and I.
Sunday, March 11, 2012
Interview With Reg Dennis
“Karl Lagerfeld is still my favourite designer and also Zac Posen at the moment.”
“How do you feel about celebrities getting all the free goodies when they are the people who can afford all the free goodies they get?”
“No. They should not get any freebies at all; they should receive it and give it to charity as a gesture of good will to people who can not afford it.”
"What do you think is your strengths and weaknesses in the art of fashion?"
“The industry itself can be both a strength and weakness; right now it’s just a piece of junk.”
"Do you try to send out a message or theme in your clothes in any way at all or no?"
“Yes I do. All of my garments are wedding gowns, I try to incorporate colour within the garment with beadings, colour thread, fabric, lace, and many other stuff like accessories”
“Where do you get your inspiration from to create unique designs for your client’s desires?”
“My first inspiration starts with the Oscars awards on the red carpet every year since it starts the trend, especially with evening wear. And street wear is also an inspiration for me.”
“What is your favourite fashion season(s) and explain why?”
“Spring is my favourite fashion season just because it’s more colourful, fun, vibrant, fashionable and also it’s a lot easier design and outfit and too sew it.”
“Where do you see your brand going in the near or far future?”
“Well, my brand is all custom designs, so it usually tends to start with the client them self just to get an idea of what their needs and wants are for the garment being made is. And it’s the reason for that it’s designed especially for them.”
“When did you start to experiment with getting into the fashion industry for fashion design?”
“In 2000 I started with sketching out garments, mainly 3 dresses on a piece of paper, and then I presented to them to my colleague I was working with at the time. We further discussed them to whether I was good enough i was good to pursue a career fashion and design. I then proceeded in a course just for sketching alone. And then after discussing with the teacher of the program we determined that my progress from the start of the program to the end of the program had gone from stick people to full sketches in colour and proportionate figures, I started my career just after.”
“In your spare time besides designing and making garments, what do you like to do?”
“My main focus is on clothes, I go to check retail and bridal stores and get magazines, to see what the latest styles, colours etc are popular to make sure I’m on top of the trends and make sure what information I’m giving my customers are accurate.”
“Do you plan to extend your business/line in the near or far future and why?”
“No, it’s all going to be custom design. And the reason for that is that there’s no room for inventory to be kept and it also cuts down on cost in a way.”
“Do you have any educational background for fashion design at all?”
“Yes I do have an education. I have a certificate for fashion design, from Algonquin College in Ottawa.”
“When did you first realize that you wanted to design outfits and enter the fashion industry?”
“I always had an interest fashion decide I wanted to design and create garments, and decided that I wanted pursue career in it, and a totally different industry.”
“How do you become inspired for a certain design you create?”
“I start by looking at other designs for inspirations, while following other designers’ lines as well.”
“Do you try to keep with the latest trends or do you create your own?”
“I look at the latest trends but I try not to focus on them a lot.”
“Do you come up with concepts for designs first or is it more of an unplanned thing?”
“The client and I come up with a concept of a design and we create it together to conform to the clients’ needs and wants for the outfit being made for them.”
“How long does it take to draft out pattern pieces for and outfit and to sew it?”
“The actual outfit sewing part only takes 3 weeks to a month the most. The whole fitting process can takes up to 4 months, since most clients try to lose weight and be in shape for their wedding, so their weight because of this goes up and down, which means a lot of adjustments has to be made in the time period for each of the fittings.”
Zombie Nation
It should come as no surprise that some restaurants are now finding ways to voice their opinions of cellphone usage at the table by posting signs or even policies on their websites to discourage customers from checking text messages or managing your Facebook account while eating. Many chefs also believe that dinner time is a very important time when one should slow down and enjoy the full experience of the meal. Some chefs disagree and believe there is always time for checking your phone, as noted in an editorial published September 5th, 2011 by Toronto star author Isabel Teotonio. The article mentions two Toronto based chefs who promote cellphones at their restaurants.
Jason Bangerter executive chef for the Oliver & Bonacini Restaurants at TIFF Bell Lightbox: Luma and the O&B Canteen keeps his Iphone along side his cooking utensils and always makes time to interact with guests via Facebook and Twitter. Bangerter and his team ensure their guest an upscale experience that satisfies even the most tech savvy diner
Aldo Lanzillotta, owner of WVRST sausage hall in downtown Toronto, also encourages visitors to update their status while they enjoy a bite to eat. Even noting that this form of advertising has helped to increase sales for the business. In fact many establishments are finding ways to join in with users. Attempting to make their overall restaurant experience more enjoyable as they seek to make their locations more acceptable places for cellphones. Some even place small plates or dishes in the dining area to keep your device safe from spills. According to a January 26, 2012 editorial by Los Angeles Times author Jessica Gelt some restaurants are even keeping a selection of phone chargers on hand for diners to ensure that every digital craving is satisfied.
Some restaurant-goers have started a new trend called The Phone Stack, a game to help deter cellphone use while at the dinner table. Each person at the table must either put their phone face down on the table or in a stack with the object being that whom ever touches their phone first must cover the bill at the end of the meal. Meanwhile others simply refuse to pocket their phones and continue to text, surf the web, and polish off a few levels of Angry Birds all before the appetizers are served
A study complied in Gothenburg, Sweden authored by Gaby Badre, MD, PhD, of Sahlgren's Academy has noted that excessive cellphone use can affect sleeping patterns in teens age 14-20. The teens all kept regular work and study hours and had no sleeping problems. Two groups were created, one group was only allowed to make five text and calls per day, while the other was able to make more than fifteen calls or texts per day. Upon completion it was noted that the group that made fifteen plus calls or texts per day showed an increase in sleep deprivation and restlessness. Where as the group making few interactions with their phones reported no change in sleep behaviour. The study also notes that excessive or compulsive phone usage could also be attributed to pressures and desires to remain constantly connected with peers. Although this information is aimed towards teens it is quite possible that anyone who over indulges could also be at risk as well. An additional study of the damage to eyes caused from cellphone use complied byprofessor Ved Vyas Dwivedi, head of department of ECE at CHARUSAT, Dean of the faculty of engineering and technology Y P Kosta, and lecturer Dhara Patel. The results had shown that the eyes absorb heat transmitted from cellphone screens and are able to effectively collect the information. However it was noted that the eyes are unable to transmit or radiate the heat created from the body. This constant intake of heat could eventually lead to early cataract in lens as well as potentially damaging the retina, cornea and other ocular systems of the eye.
In our modern society its estimated 70% of Canadians own cellphones between the ages of 16 and 60 and the rate is increasing daily. With more and more people turning to hand held devices that can complete multiple functions on demand its easy to understand why many businesses are choosing to embrace cellphones as a form of promotion and free advertisement. Customers are able to instantly update information about their experience which helps to promote the establishment, but will also assist the owners to gear their services and overall experience to suit every customer in the best possible way
Friday, March 09, 2012
Tumblr: Microblogging with Morals
“One of the great things about Tumblr is that people use it for just about every conceivable kind of expression. People being people, though, that means that Tumblr sometimes gets used for things that are just wrong. We are deeply committed to supporting and defending our users’ freedom of speech, but we do draw some limits.”
One of these limits include a new policy that prohibits users from creating blogs or blog posts “that glorify or promote anorexia, bulimia, and other eating disorders; self-mutilation; or suicide”. The act of pulling these self-harm blogs obviously has the best intentions, however Tumblr is still under ridicule from many of its users. These users have either created or “follow” blogs that post “thinspiration”, “pro-ano”, and “pro-mia” pictures and lifestyle guidelines, encouraging each other to “stay strong and starve on”. Many arguments are based on how Tumblr will draw the line between free expression of its users, versus harmful content. Tumblr responded on their website within their Content Policy with this,
“Promotion and Glorification of Self-Harm. Don’t post content that actively promotes or glorifies self-harm. This includes content that urges or encourages readers to cut or injure themselves; embrace anorexia, bulimia, or other eating disorders; or commit suicide rather than, e.g., seeking counseling or treatment, or joining together in supportive conversation with those suffering or recovering from depression or other conditions. Dialogue about these behaviors is incredibly important and online communities can be extraordinarily helpful to people struggling with these difficult conditions. We aim to sustain Tumblr as a place that facilitates awareness, support and recovery, and to remove only those blogs that cross the line into active promotion or glorification of self-harm.”
Tumblr will also implement Public Service Announcements (PSA) when users use the search engine for words such as “pro-ana”, “pro-mia”, “thinspiration” and “thinspo”. This PSA will link users to Help Lines and websites that encourage them to seek help, instead of “thinspiration”. This is a very big step in the right direction for Tumblr, and therefore its users. For a blogging platform that is known to house many raunchy and controversial blogs, it is interesting and admirable that they have voluntarily come forward to censor those of which that contain self-harming content. Perhaps this is because these harmful blogs are projecting themselves as “healthy” to an extremely susceptible crowd, in which Tumblr feels responsible in protecting.
Despite the why and how, Tumblr picked the right time to do so. With summer on its way, awards shows every night, and day after day of “Fashion Week”, is it any wonder there has been a serge in “thinspiration” blogging. The pressures placed on
the youth of today to be thin, attractive and confident are substantial and overwhelming. The last thing society needs is an easy way (Tumblr, for example) to feed the fire with blogs encouraging this ideal. Although the banned blogs may not have caused every viewer an eating disorder, it can surely cause a loss of confidence in body image, which is why prohibition was such an important step for Tumblr to take. Although Tumblr may lose a thousand users due to the new policy, those blogs were detrimental to the health of millions of users, and thankfully Tumblr realized this.
Banning these blogs may not change the way some people continue to treat their body offline, or deter people from posting elsewhere, it will certainly make it easier to browse Tumblr pages without feeling ashamed, discouraged, and unhappy with ones own body image compared to distorted ideals. Hopefully this makes room for Tumblr blogs that truly inspire, accept, and encourage healthy body image. That’s an ideal society should stand behind.
Tumblr Follows Suit

The fashion industry has long been scrutinized for their portrayal of unhealthy body image through both runway shows and editorials. In the last few years, organizations associated within this industry have made it a point to begin creating and enforcing policies to ensure healthy models are being used by designers and magazines. As of a recent, an extremely widespread social media platform has decided to take action as well by removing self-harm content and providing Public Service Announcements in place. This platform is Tumblr.
Tumblr is one amongst the social media platforms currently dominating the internet. The Tumblr homepage has a daily counter showing how many blogs and posts total, as well as how many posts were made during that day. Right now Tumblr sits at “18,983,293,198 total posts, 44,387,775 daily posts and 47,593,269 total blogs. When checking back almost an hour later the total posts and total blogs jumped by several thousands. These numbers indicate how fast postings can spread through Tumblr along with how far they can reach, and is one of the reasons action is being taken.
The site creates a sense of community as you can follow your favourites and comment on shared interests. It is a place where individuals can blog and reblog whatever they wish – from likes and inspirations to favourite television shows, fashion, food or cute animals. It is a faster form of blogging, where many posts are simply reposts from other Tumblr pages. When browsing through, many pages consist of pictures, quotes, videos, etc… with associated tags (#fashion) –similar to Twitter- making searches very easy for users.

Tumblr, however, does realize that they are putting themselves in the line of fire. The philosophy of this website and the company is that it offers users a space and environment to post freely and express themselves. The company’s release states “We are deeply committed to supporting and defending our users’ freedom of speech, but we do draw some limits. As a company, we’ve decided that some specific kinds of content aren’t welcome on Tumblr. This prohibition is intended to reach only those blogs that cross the line into active promotion or glorification; recommending techniques for self-starvation or self-mutilation” – staff.tumblr.com. It came down to giving users the freedom to post while maintaining the company’s values and beliefs. The company is also offering a grace period for these specific blogs to remove content and change what is necessary to avoid losing their account.
So far the reactions of bloggers have been mixed. Thousands of users have reblogged the company’s post and are in full support of the decision. However, for all those in support, there are almost as many not in favour. Reasons against the decision range from taking away outlets for those who need to connect with others in their situation, while others discuss other manners of self-harm promotion. The majority of replies against Tumblr’s decision express that the company is going too far and are concerned with what will be prohibited next. One blogger states, “so why don’t they also create a policy against people posting about, while, or in support of getting drunk. Is that not self-harm? Drug addiction? And all those pictures of ‘glamorous’ women smoking cigarettes. Aren’t they promoting something harmful too? Needless to say, I disagree with this policy. There are other ways to support people in the position of utilizing self-harm than making them feel like freaking pariahs.
Critics are also quick to point out that these bloggers will simply move to the next big social media platform – Pinterest. Pinterest is similar to Tumblr as it allows users to “pin” any images from the internet to their online pinboard. Cheryl Wischhover of Fashionista.com checked out Pinterest for herself. She reported that although there are as many pins of the same content on Pinterest, most of these pins are originating from Tumblr pages. Therefor in a sense, eliminating postings on one will platform heavily reduce postings on the other
Only time will tell whether this prohibition will stand and whether or not it will truly work. As far as individuals turning to other sites, that cannot be controlled. However, eliminating one source is always a step in the right direction.
The division between utilizing current accessible fashion as an expression or solely as a necessity
In today’s modern world there is a balance of life that we human beings attempt to manage within our own hierarchy of priorities to satisfy our core values and necessities. On this journey of balance we now find ourselves in a world submerged in an abundance of various social medias and technologies, this revolution of constant communication has changed some consumers ideologies of fashion. Many people find salvage in fashion as a tangible art form that allows them to express themselves on a continual basis; while others view it as a human necessity. This division is prevalent since we are a consuming world, whether or not you make the conscious decision to utilize clothing as an expression or just a textile that keeps you from being nude- you are still a consumer contributing to the fashion industry. The division represents the modern world and its ladder of consumer needs, showcasing that people have the privilege to express themselves freely within their religion, culture, social status, art, personal comfort and financial means. Also technology and social media has allowed people to share their style, fashion needs, and opposing opinions on fashion as art; all publicly. This sort of creative freedom is an opportunity to see behind the consumer dollar and divulge into the innate nature of humans to see any form of “art” in different perspectives.
Fashion as an art merely means that certain people feel an organic passion for expressing themselves through clothing. The act of dressing is not just a daily routine it is a constant discovery of one’s self and inner creative desires. The aesthetic is mesmerizing, allowing people to escape from the definite and day dream within reality. Fashion has no boundaries of self expression because it is something your physical self is adorned in. No matter what your day entails, your clothing is accompanying you for the majority of it - playing a key role in how one is represented in the world. According to Rachel K. Ward in a lecture on March 27 2008 at Cornell Fine Arts Museum, “ The truth is that art may at times resemble fashion and fashion may look like art. “. Whether or not one agrees with that, it is true. Historically and currently fashion is intertwined with many facets of art and the creative world. This places fashion particularly at the high-fashion level, at par with any form of art. Fashion shows are the focal presentation of fashion as art. In Rachel K. Ward’s opinion on Michael Kors as he orchestrates a fashion show for his collection, “…in the fashion world designers give models particular instructions before going out on the runway. Here we see the creation of a fantasy, a mental world associated with the clothing, Kors is activating the presentation of fashion with a particular vision…”. It is clear that designer’s place an artistic direction into their fashion shows and just like any form of art, shows can be misinterpreted by anyone because of their bizarre nature. In the realm of clothing, that is only due to the intense artistic vision designers implement on the runway and is then trickled down to retail level where garments are more wearable. No matter the rank of art that a consumer views fashion to be, “some see clothing as equivalent to the out most layer of themselves and so incorporate them into their life-world with little difficulty…” as stated by John Flügel in The Psychology of Clothes (1950). Flügel perfectly explains how some people utilize fashion as a direct expression of who they are and even a daily expression of art with a natural ease.
On the opposing side of the division, consumers view fashion just as clothing and categorize it as a human necessity. There is valid research done by Abraham Maslow in Motivation and Personality (1987) where he organized Maslow’s human need’s which include, “Physiological, Safety, Social, Esteem, and Self Actualization.”. These human needs display the balance of life that humans are engaged in throughout their lives. Too many individuals clothing as art in this balance just does not take precedence, just as John Flügel states “…others locate clothing within the external environment; clothing is “other” to their sense of themselves.” It does not demean this category of the division it just represents a consumer that truly does not connect with their clothing as a creative outlet or representation of themselves. There is no relationship between the decision of what to wear other than what is socially acceptable for certain activities and the necessity of having to be dressed in public. Maria Alice further researched the correlation between Maslow’s human needs and fashion in her article on Consumer Needs as a Core Aspect within Fashion Product Design. Marie Alice’s theory of, “Interpretation of Clothing and Fashion Needs” in relevance to physiological needs, “is related to the body temperature, Safety is linked to the protections of the body, Social needs fulfill the role of integrating people into group, esteem represents the individual recognition and self actualization needs are related to the worthiness of indulgence.” Many consumers view clothing as a basic necessity that keeps themselves and the ones they love warm and save from the elements. There is simply just a lack of representation of oneself through clothing because they have different personal priorities and passions in their balance of life. Fashion being so representative of society’s perception of beauty that many consumers view on clothing is directly associated with excess, extravagance and gluttony. The fast paced culture of fashion supports these qualities because how can clothing be considered traditional art if it is constantly changing and demanding more rather than being a staple in time like famous canvas paintings. Rachel K. Ward describes this comparison as, “art is normally aligned with meaningful intention and thus meaningful engagement; fashion is generally regarded as momentary and meaningless.” The unattainable nature of the fashion industry a main reason why so many people go through life viewing clothing as just something of comfort and ease, while having other creative outlets as their priorities.
The division of fashion as an art, necessity, or foe will remain a prevalent consideration for our social modern world. We must acknowledge all sides of this division because clothing is a human necessity, and we must continue to support the art of fashion. We are setting a foundation for future generations within our cyber world, how will our fashion be perceived; art or foe?
Kony 2012 - Cause or Con?

The Pit Falls of Social Networking
The internet and social networking is an excellent way to keep in contact with friends, play games or to keep up on news of your favourite company. On the other hand, people need to use these tools with caution.
As humans, we are social creatures that like to interact with each other and share ideas. When we are online and not seeing some of our friends and family, we up load pictures for our friends and family to see. But do we know if it is just our loved ones looking at them? Online privacy is a bit of an oxymoron. As much as we password protect our profiles on Facebook, it still is possible for people who are not our friends to look at our embarrassing photos of our crazy night at the club or that sexy picture we took for a significant other. As a rule of thumb, any photos that you would not want your grandmother to see, do not upload them to your profile. We do not have to only worry about strangers look at our embarrassing profile pictures, but also potential employers. Employers are using Google to search for information and or pictures of applicants to see if they are a ‘right fit’ for the company. If they find any scandalous photos, you could be hurting your chances for getting a job.
With social networking, people or companies can update their Twitter status in real time. It can be a useful tool to let friends see how you are doing, your activities or your feelings. Unfortunately, we are living in an age when there is such thing as too much information or TMI. People have to be careful about what they vent about on Facebook or Twitter. If you are friends with people from your work place or especially your boss, you may want to think twice about what you complain about through your status updates or tweets.
British woman complained about her current boss calling him a ‘pervy wanker’ and forcing her to do, complaining extra work or pointless tasks. She forgot that she added her boss as a friend; therefore he was able to see her status updates. He responded back to her status by telling her that she was fired and she can come pick up her belongings as reported in the article, “Fired Over Facebook: 13 Posts That Got People Canned” by Catharine Smith and Craig Kanalley . In 2011, designer Kenneth Cole used the Arab Spring to promote his spring collection according the article Kenneth Cole's Controversial Social Media Campaign Trivializes Serious Issue, as reported by Jo Piazza (August 18, 2011).
“Millions are in an uproar in #Cairo. Rumour is they heard our new spring collection is available online at http://bit.ly/KCairo.”
Although his followers increased by 3000, most people found the tweet in poor taste and making light of a very tense and violent situation in Egypt. A few hours after the tweet was posted, Kenneth Cole issued an apology via his facebook account.
With more people using the internet, any insulting or controversial comments made by celebrities or radio personalities, have the potential to go viral. Written in the article, Rush Limbaugh vs. Sandra Fluke: A timeline (posted March 7, 2011), conservative shock jock, Rush Limbaugh made some very insulting remarks about Sandra Fluke, a Georgetown law student who testified in congress to subsidize birth control. Limbaugh asked during an interview, "What does that make her?” and he replied, "It makes her a slut, right? It makes her a prostitute. She wants to be paid to have sex. She's having so much sex she can't afford contraception. She wants you and me and the taxpayers to pay her to have sex." Limbaugh apologized about his comments but it was a little too late. People with access to a computer, cell phone, television, etc heard Limbaugh’s insulting remarks, even though some people do not listen to his radio show. As of March the 6, 26 advertisers have pulled their sponsorship of his program.
Social networking can promote a cause or charity and get young people on board because they are constantly using Facebook, MySpace and Twitter. Recently a video on youtube.com was uploaded, about stopping a war criminal Joseph Kony in 2012. The charity, Invisible Children, is behind the video and the campaign to arrest Kony for war crimes and for people to donate money to help the people of Uganda. The charity has been able to get a lot of people to watch the video and donate because Invisible Children has also asked celebrities such as Angelina Jolie and Rihanna to tweet #stopkony. There is a backlash against the video because some have claimed that the some of the information in the video is exaggerated. According to the article “Obama Takes on the L.R.A” on Foreign Affairs, (published November 15, 2011) Mareike Schomerus, Tim Allen, and Koen Vlassenroot wrote that the army that Kony is leading, the Lord’s Resistance Army (L.R.A), is weakening and even if with Kony’s arrest, his followers will join other militias or continue their war crimes independently. Also, there are accusations that Invisible Children is using donations for expensive trips and promotional movies. With all the criticisms, Invisible Children claims that all the facts in the video are accurate and donations have not been used inappropriately.
In all the examples shown in the article, it is evident that social media is a powerful tool for communication locally and around the world. But we have to use this tool wisely.