Wednesday, March 14, 2007


Toronto’s Finest Stylist

Peter Papapetrou has climbed his way to the top of Toronto’s fashion industry, but don’t call him an overnight success. It has taken years of hard work, networking and a dream to get where he is today. As I sit down and talk to the former George Brown student I can’t help but get a little star struck. His face is plastered everywhere from his own TV show “Renovate My Wardrobe” to countless other TV appearances. He is a star, yet extremely nice and down to earth.
What was your first job?
My first job was in retail at a store called Bootlegger, I was 15 at the time.

What are your greatest achievements?
I have always believed in following your passion and not the money...when you do that somehow the money just comes. You have to put in a lot of hard work and you must stay strong. Now looking back I have had the opportunity to style for some amazing campaigns, worked with some of the greatest designers, travelled to some of the most beautiful fashion capitals and styled various celebrities. I have my own TV show and now I’m the fashion editor for Lush Magazine. I could not ask for anything more but I still strive to the next level. I love being challenged!
Future Plans?
My future plans would be to create and direct a Fashion House; I would love to bring a company to life. I think it would encompass everything I’ve learned and love. Also another show is a possibility.
Advice?
The best advice is to follow your instincts, be ready to work and try new things. Most of all never forget where you came from and always be willing to give back and help! Oh and every job you do, as miniscule as it seems teaches you something... TRUST ME!

Tuesday, March 13, 2007

Oh, George! Do's and Don'ts!

FASHION DON'T



This is a very healthy mullet that has excellent shape and volume. He knows it, and he's not afraid to let you know it. However I hate to be the barer of bad news but this is wrong on numerous levels and it jus will never be “right”.



Ok, this is taking “nerd chic” to a new level.
Not to mention his bad ass lobster tan.



Ehh. . . I don’t know quite what to say here. She looks like she did all her shopping at one of those $5 boxes at an everything must go sale. And it looks like that box was filled with second hand skanky clothing circa 2001.



COME ON PEOPLE! Let it go! This was so 4 years ago, wait a minute. No, actually it never happened, it was all a figment of your imagination. These individuals must be stopped! Hopefully in the not to distant future people will wake up from this Ugg Boot stupor and realize the errors of their ways.



This shit is bananas, B-A-N-A-N-A-S . . . . I think this guy wants to be a Harajuku girl a little to badly. From the dated trucker hat down to the ankle socks this just screams DON`T!

FASHION DO'S



The only guy that can be ok with the straight male community and bang all the ladies is this guy, super manicured, metro sexual with a intensely "graphic" tee. This guys got it all and style to boot.



Space odyssey is back with vengeance!
Designers are translating precious metals
into wearable fashion. This is a definite must for the season.



WOW! WOW! WOW! Could not be more impressed with this highly stylized outfit. Starting from the vintage Dior shades to the McQueen jumper down to the Burberry boots this girl has got it going on!




This is a hot trend for spring07, the oversized slightly masculine crisp white shirt is a must have. A high waisted belt is a fabulous way to maximize femininity out of this look.



This is classic! Elegant, chic and smart, this is how you do black justice. The Marc Jacobs quilted patent bag, with gold trim is the icing on the cake.




By: Julia McEwen & Matt Cohen

Thursday, March 08, 2007

Develope Your Sixth Sense of Scent

Discover which cologne expresses who you are the best. By: Jasmin Sehic We took the nose work out of finding your perfect cologne. A simple ten question survey will find your most appealing scent. Finding your perfect ride 1. What’s your ideal vacation? a. A trip to Rome b. White water rafting c. A weekend at the cottage 2. What’s your ideal car? a. Mercedes Benz b. Corvette c. Land Rover 3. What’s your preferred dinning experience? a. At the country club b. At the local pub c. Wendy’s 4. Your preferred feet wear? a. Dress shoes b. Running shoes c. Sandals 5. Which would you prefer to drink? a. Wine b. Water c. Coke 6. What’s your preferred Pizza topping? a. Feta cheese b. Green Peppers c. Pepperoni 7. What would rather sit on? a. Barcelona chair b. Futon c. Bean bag chair 8. Which would you rather play? a. Tennis b. Soccer c. Baseball 9. Which store would fit you best? a. Harry Rosen b. Sporting life c. Blue Notes 10. Which C/D I might find in your car? a. Diana Crawl b. The killers c. Green Day Totals... A_____ B_____ C_____ Mosley A… Cartier  Cartier offers you a deep rich scent that will surely last you through the day. It’s ideal for carrying you from the office to that late night restaurant opening. Cartier is that perfect finishing touch to any high end outfit. A deep and alluring scent that screams confidence and sophistication, Cartier will help make you the envy of everyone around. Mostley B... Polo Sport  Stay feeling fresh and clean while on the run with Polo Sport. This cologne is perfect to throw in your gym bag or even leave it in your glove compartment to use when required. Images of crisp clean linens and long days by the pool will swim in the minds of those who catch the fresh aroma of Polo Sport. Mostley C... Roots  One last thing before you head to the campground, that citrus-woodsy scent of Roots. Have a great weekend, lounge around the campfire, or just curl up with a good book by the lake. Just don’t forget to smell the part with Roots.

The Price is Wrong

The cost of clothing made by factory workers in Nicaragua is no game.

It all began while I was walking down the street looking at everyone wearing jeans. It seemed as though 3 out of 4 people had a pair of jeans on. Everyone knows that we can get this “staple of North American fashion” by looking in almost any retail store. But, where do our jeans really come from?

It’s starting to become common knowledge that the fashion industry out sources a large majority of its manufacturing to overseas manufactures. We see labels on our clothes that read: “made in China”, “made in India”, and “made in Turkey”; but never really think about the folks who actually sit down and construct a garment from the waist-band up. A lot of the news on overseas manufacturers over the past decade has been generally negative, with the words “Sweatshop” and “Child Labour” being thrown around like chicken feed. The fact is, over the past decade the International Labour Standards has increased major fashion outsourcing countries GDP to astounding new heights.

It’s not only the fashion industry that out sources front line work to overseas countries. Almost every industry from automotive, to customer service is now outsourcing to cheaper, quality-focused countries intent on building a more stable economy for their population. Some say that without having the benefit of incoming cash flow from the outsourcing corporations into over-populated or developing countries, the citizens of the countries would be forces not only to work for far lower wages, but may be forces into illegal and degrading industries such as gun trade, sex trade, and human trafficking.

Getting back to my thoughts on where jeans come from: I was so interested, that I ended up going home and researching where some major North American retailers get their jeans produced. Once I started digging into it a bit, I found out that J.C. Penny, Wal-Mart, Kohl’s, K-Mart, and several other major retailers get their jeans manufactured in Nicaragua. There are four major jean-manufacturing plants there; a Taiwanese company called Nien Hsing Textile Co. Ltd owns them all. Together, they produce 90,000 pairs of jeans each day. The flagship factory, Chentex, produces 22,000 of these.

Nien Hsing Textile was founded as a producer of various types of denim in 1986. The company went public in 1999 with approximately $31.2 million in profits on sales of $154.9 million. By those numbers, one of the smaller companies listed on the market.

Recently, an unnamed reporter and photographer were allowed into the Chentex compound. Although seeing a crowded, nauseating atmosphere they didn’t witness any instances of physical or verbal abuse or other problems raised by the National Labor Committee.

“It was crowded but reasonably clean inside Chentex, although lint dust from the acres of denim in the plant irritated eyes and noses. Salsa music played on a sound system in the sewing and cutting area. The restrooms were clean but provided no toilet paper, which is not uncommon in Nicaragua, a country where people carry their own or do without.”
The article went on to include a brief description of the buildings over-all appearance. Being in a “free-trade-zone” of Nicaragua, the building was designed specifically for the intense heat. Steel walls with openings along the top that act as makeshift windows make up the outer shell of the complex. There is a large gap that runs along the entirety of the building, designed to let hot air out. They even have air conditioning in the embroidery and office areas.

The unnamed reporter continues by describing the largest area of the plant “The cutting and sewing area takes up most of the plant. But because Chentex makes jeans, it also has a laundry. The smell of chemicals used to wash and soften the denim dominates that area. The drum-shaped washers can handle as many as 100 pairs of jeans in each load. The pipes above them look like they're barely holding together, bound with layers of tape. The dryers are 6 feet high, capable of drying 200 pounds at a time. The floors are wet; the machines, loud.”

Carlos Yiin, the current plant manager, talks about his experience with management issues:

"A long time ago, I told supervisors not to say bad words," Yiin said. "Sometimes they said, 'If you don't stay today, you don't come Saturday.' "

Yiin continued: "We tell them (the supervisors) to behave well."

Yiin maintained that despite the criticism from American activists, conditions in the plants in Nicaragua are much better than those at factories in his native China.

"In China, the salary is only $30 to $40 a month," Yiin said. "In here, the salary is $150. In China, they can do anything they want. They don't need to take care of health care for workers."

Two-and-a-half years ago the Nicaraguan Government passed new labour laws that require employers to pay for health insurance. They also passed a mandate that provides workers with two months of paid vacation every year – one for personal vacation and one for Christmas. Workers claim that conditions have improved since the debut of their union.

The last known accurate figure of wages at Chentex was reported in 1999 and show that the employees make an average of 3 dollars a day, which over the past 8 years has been raised to a claimed 5 dollars a day.

Wal-Mart Stores Inc., Kmart Corp., Target Corp. and J.C. Penney Co. are a few of the major retailers that buy large quantities of jeans from Chentex, however, it’s the rapidly growing Kohl’s (USA) that has landed itself in the spotlight for its buying habits regarding Chentex. In 2000 there were massive protests outside of Kohl’s department stores, which were directly linked to the working conditions at Chentex.

The word sweatshop is defined as factories that pays substandard wages and provides a substandard working environment. Not knowing the standard for Nicaragua, I couldn’t say if Chentex would be considered a sweatshop, however, I can say that Chentex wouldn’t exist without the implicit support from company’s like Wal-Mart, Target, and Kohl’s. If these company’s are the primary reason Chentex exists, its logical to say the corporations keeping Chentex in business owe the workers some recognition. In this regard Chentex can be linked to North American, multi-billion dollar, corporations which would never allow employees to work in a Chentex-type work environment.

Simply because poor countries have citizens that are willing to work for substandard wages to make huge North American corporations richer, should it be allowed? Do Canadians have a responsibility to ensure fairness with regard to the millions of pairs of jeans we buy each year? Those questions can only be answered by the individual. You’ll have to ask yourself, where do your jeans come from?




(Service Piece)

The Big Stink on Men’s Shoes
Its shoe style, not size on women’s minds…


The Stinky Situation

So you can be anywhere when it happens. The mall, the laundry mat, a cafĂ© or even a restaurant when an attractive man has sat down beside you. A witty conversation has somehow begun. As you politely listen you can’t help but take in his overall appearance. The brilliant eyes and contagious smile. Aside from the drop dead gorgeous face, you love his sense of style. He’s wearing what looks like the most comfortable jeans you’ve ever seen. He’s not over the top but he’s definitely no slouch. You can’t believe your luck to have run into him as you bend over to re-tie your loose lace. But here the unthinkable happens. You try not to groan as you can practically hear the “swoosh” the giant Nike symbol might make if it could… its startling appearance is worse then the sudden screech of fingers on a chalkboard.

The Shoe Facts

In a recent discussion amongst friends I have learned that I am not the only one whom believes that the type of footwear on a man can possibly have an overall damaging effect to their appearance. It sounds crazy, maybe even a tad bit shallow, but most women say a man’s shoe can “make him or break him”. The common problem shoe was Nike cross trainers. It’s one thing to be pounding the track in a pair, but casual outings in these seem to be a major fashion faux pas. One friend said, “If you’re wearing a pair and not currently running the 100m dash, you should probably take ‘em off.” The overall response was an agreement that the runners should be left in the lockers. With the growing addiction among all women for the hottest new shoes, this information really comes as no surprise. After spending great time, detail lets not forget money, into picking just the perfect shoe, I suppose it comes as a great shock when others don’t. So when it comes down to it, the runners ruin what could otherwise have been something spectacular.

The Quick Fix

So after realizing just how costly a man’s decision can be when slipping into a pair of shoes, I decided to investigate what the preference is. After joking that anything BUT, would do, the decisions seemed to be unanimous. Flat shoes, such as skate shoes seemed to top the list as a man’s best friend. Any guy can pull the look off. In the end, pretty much any shoe that doesn’t make you look prepared to break out into a sprint is a far better choice. I can’t count the number of times I have heard a girlfriend say, “yeah he was pretty good looking, BUT he had on the worst shoes.” So guys, if you meet a girl and she is uneasily taking glances at your feet, it’s probably for other reasons then you may think! Remember, leave the runners where they belong, in a locker.

Possible Article for the Feature Article Assigment

Permanent Fashion
Beauty is indeed skin deep…but think, before you ink.

Tattoos are no longer taboo; over the past five years there has been a resurgence of this inked up trend that was once exclusive to the rough and rowdy crowds of bikers, sailors and veterans.

Tattoos have had a long history, and have covered a large portion of the human body. Arms, stomachs, shoulders, backs and bottoms have seen it all, but now tattoos have begun to claim newer territories like lips, ears, and eyelids. Several possible explanations may account for the growing prevalence of this once forbidden art. Many celebrities, athletes and musicians in this decade are displaying these pieces of body artwork, and we all know how influential these individuals are on society and fashion.

There have also been a handful of popular television shows, which solely focus on tattoo artists and their artwork displayed on living canvases on programs such as Inked on A&E and Miami Ink on TLC. The final straw that catapults this “tat” trend into the masses is that the wonderful people at Mattel have made a controversial Butterfly Art Tattoo Barbie, which comes with her very own permanent tattoos and piercing! If this doesn’t hook your children on the idea of body modification I don’t know what will.

The 1990s is when the tattoo trend really began to hit the mass market. However, the problem with tattoos back then was that the clients weren’t putting enough time and thought into their designs; they were just picking them out of a book. This is when tattoo culture reflected hundreds of thousands of the generic barbwire, blazing dragon, butterfly and Asian-language tattoos.

The big problem with the Asian character tattoos was that often, the meanings were incorrect because the artists were not familiar with the actual languages. Imagine requesting for a character that means hope and ending up with one that means horny, and oh yes it’s happened. The less popular tats are either ones of inferior design, or tats that have been seen too often like the Asian characters and astrological symbols.

After sober second thought, many people reassessed their initial decision to have a tattoo years later because they have outgrown it and a completely new market has opened up, laser removal. Although it is possible to remove tattoos using laser technology, the procedure can be quite expensive and extremely painful. Small tattoos can require several sessions and run as much as $200 to $300 per visit. It all depends on the size and colour; it could take between 3 to 30 sessions and in some cases, more.

Tattoos have experienced a revival in popularity in many parts of the world, in particular North America, Europe and Japan. So why does this re-emerging trend have a different feel to it this time around? Mainly because customers are putting more thought into their bodywork. People are taking more time to find their design and trying to make it their own. This gives the tattoos a bolder look than in the past. The tattoo recipient can feel confident in their decision because they have invested the time to consider the design carefully, not just by choosing something popular out of a catalogue. However, don’t get me wrong this generation also has a hand full of tattoos styles that are overexposed, such as stars, pined hearts and the bird tats; in particular swallows.

The rapid growth of this culture has incurred a flood of new artists into the industry with technical and fine art training. Combined with progress in tattoo pigments and the continuing modification of the equipment used for tattooing, this has led to an enhancement in the quality of tattoos being created. With this generation of tattoos, it also seems to be steadily moving into the mainstream faster than ever. People aren’t just getting one small 1 to 2 inch tattoo, the current consensus in the ink culture is “go big or go home.” Individuals are increasingly getting half sleeves, sleeves, back pieces, chest pieces legs pieces and so on. This allows the artists more skin to work on which allows for more detail, colour and individuality which results in a piece with more impact.

The real problem, which may arise, is what happens if this trend goes into hibernation for another decade. Although we would like to think that tattoos are now part of society’s norms and standards, it’s not quite there yet. In America a nationwide poll was done in 2006 by the Scripps Survey Research Center, the results were that 23 percent of respondents said they had a tattoo. The percentage almost doubled among 18 to 34-year-olds. Contrary to popular belief, tattoos continue to possess a powerful social stigma in North America. Many employers, in particular individuals in professional fields still look down on tattoos or view them as contributing to an unprofessional appearance. Therefore, these tats can damage the wearer’s career prospects, especially if they have ink that can’t be covered up such as a tattoo placed on the neck, hands and even the face. This stigma could once again lead to a “tattoo chill”.

Is the tattoo culture an example of generational rebellion or collective behaviour? According to behaviourists Turner and Lewis, fads are examples of relatively short-lived behaviour, which is usually associated with objects, people, behaviour or ideas. Which really means tattooing is more a fashion statement than a fad. Fashion statements are much more enduring and they come and go in cycles, just like the popularity of tattooing over the years. Tattooing is found in countries and cultures from all around the world and the actual practice has been around for thousands of years. With the steady growth of tattooed individuals over the years, future generations will become increasingly comfortable with tattoos and it will push this trend and natural cycles into normalcy.

During the first years of this 21st century, the existence of tattoos became evident within pop culture. Movie stars, models, popular musicians and sports figures are just some of the people in the public eye who are tattooed, which in turn has fuelled the acceptance of tattoos amongst society in general. For the time being, this trend is riding the wave of a fashion life cycle and it will be going strong for at least a few more years. Inevitably, it will subside only to cycle back as a continuing part of the fashion mainstream.
Tie Me Up Baby!
Laces Brightens up a shoe!

Are all of your shoes, runners, and boots still tied up the way they were when you bought them? Who would have thought there was so much creativity when it comes to tying up shoelaces? Most people learn to tie their shoelaces around the age of five years old and have figured they learned everything they need to know about shoelaces back in kindergarten! Shoelaces appear in numerous amounts of colours and designs. Regardless on the condition of the shoe, shoelaces can brighten it up and make an old shoe new again.

There are many different ways for shoelaces to be tightened and knotted into a bow shaped knot. Shoelaces are creative innovative, remarkable, and outstanding dynamic aspects to a shoe, sneaker, boot, or any other type of laced up footwear. The key factor of a shoe or any other apparel footwear that contains laces is it to fit so comfortably. By either increasing or decreasing the intensity level. Shoelaces guide your feet into that comfort zone. Here are some way you can tie your shoelaces: Standard Knot, Two Loop Knot, Two Stage Knot, Loop the Loop Knot, Double Knot, Halloween Knot, One Handed Knot, and a Reef Knot.

Without shoelaces your shoes will be naked. Why not dress your shoes with new laces for everyday of the year? With the quantity of variety coloured shoelaces these days, not to mention all the different patterns, it is easy to change the look of a shoe as well. There are numerous quantities of pattern laces such as: stripes, polka dots, circles, hearts, plaid, zigzags, and much more. With all these different types of shoelaces, it van also be easy to express moods, opinions, or even fashion styles! Shoelaces have come a long way since they were first introduced to the world and have inspired many people to do many things with them, not only using them for shoes. Individuals will continue to be inspired in the future. Shoelaces are one of the world’s greatest inventions and are part of fashion that should not be left out!

Wednesday, March 07, 2007

Advertisement update

So far no one has sold any ads.. besides the one the Student Association buys every year which is the back cover. Therefore, all the pages for ads are still open (i forgot the sheet at home so i cannot tell u the exact pg numbers), besides the back cover. Inner front cover, inner back cover and the 5 or so pages within the magazine are still open for anyone who wants to try to sell an advertisement.
- Randi
P.S. Maybe we can ask the girls in the fashion program if they want to place an advertisement in the magazine to sell any clothes they have made, such as a designer sample sale? Maybe the bridal wear students want to advertise selling their dresses?

Saturday, February 24, 2007

Hello Up There!
Its a BIG world for the smaller sized people...
By: Melissa Ferrao

The population is growing - weight wise that is. The sizing of clothing has evolved, and vanity sizing is often used, but where in the world does that leave the smaller people? The people who have smaller body frames, the people who are under 5'4” tall, the people who don't weight over 115 pounds. Somehow in this big mess, it seems they have been forgotten.

Small Person, Big World

Sizing evolves, as do people, but what happens when it abandons some people? Finding clothes in smaller sizes can be a mission for smaller people. Smalls can be too big, even extra smalls can be too big! Companies that use vanity sizing cause quite a problem for smaller sized people. If a size 2 is really a size 4, no way is that item going to fit! Excluding all of the companies that use vanity sizing and the companies that make bigger sized clothes in general, smaller people are still left with few shopping options. If these select stores do not complement your tastes, you better crack open another tub of ice cream, because you have got a long way to go!

Jeans the Size of Jellybeans?

The most abundant problem for smaller people is finding a pair of jeans that fit. Finding jeans is a difficult job anyways, but for smaller people, its even harder. Jeans will never fully fit; if they fit in the waist, they will not fit in length; if they fit in the thigh area, they will be too big in the hips, and so on. Hours and hours of time need to be alloted to find a pair of jeans, and if this small person finds jeans that are actually in their size and fit at least decently, there is always the problem of style. If the style is not to their taste or does not flatter them, sometimes it will just have to do anyways. It can get very frustrating trying to find a pair of jeans that fit, and once they do, you do not even like the style of them! Although the person may not like the jeans, its been a good day if a pair that fit decently are found.

Somewhere Over the Rainbow...

Although small people cannot always find the perfect clothes, there is always a positive outlook to it; you save money! If smaller clothes cannot be found, at least there are no shopping sprees in sight! While others are trying on clothes and spending money like there is no tomorrow, you can save up and use your money to buy other things, such as your tub of ice cream. This way, someday in the far future after eating all the tubs of ice cream, the small people can have a future including fashion apparel they like without any trouble finding clothes that fit!

Friday, February 23, 2007

George Brown's Next Top Model!

Be the next George Brown top model!
Auditions begin at 10:00am; Friday, March 9th, 2007 in the B building, room 202.

Most gowns will approximately be sized on a smaller scale.
Dresses are student designed and one of a kind!
Have a photo shoot with a professional photographer to win the chance of being on the cover of "Oh, George!" magazine.

Questions or comments can be posted here.
If you cannot make this audition please feel free to post a comment letting us know when you are available.

Good Luck!
"Oh, George!" Magazine
www.ohgeorge.blogspot.com

Wednesday, February 21, 2007

Becoming the Ultimate Trendsetter

Becoming The Ultimate…
With just four easy steps, you could transform
your plain Jane self to the ultimate trendsetter.


A trendsetter as defined in the dictionary is “One that initiates or popularizes a trend.” Are there really any trendsetters left? Or has the industry fooled us to thinking we are tren setting when really sub-consciously we are just imitating each other? None the less it is fun to think we are leaders so why not become the ultimate trendsetter, (or at least think we are) here are four easy steps to becoming one.

LEARN HOW TO SEW
If you're handy with the sewing machine you could get your old purple t-shirt from grade nine and sew it together with your brand new jean vest and secretly sneak into your mother’s jewellery box for her vintage broaches and viola! You have yourself a one of a kind fabulous vest that your friends will soon imitate.

BE FIERCE
To be a trendsetter you have to not only like attention, you must demand it. You have to walk straight and have your head held high. You have to market yourself not only to your friends and family but a true trendsetter is admired on the street, by complete strangers who go home that night and try to emulate your outfit.

HAVE A WILD IMAGINATION
It is so easy to put together an outfit and suddenly realize you look exactly like five girls in your textile’s class, so for this step you have to dig deep way back to that place that scares you sometimes in your head and get inspiration that only you could get access to. With a little bit of crazy mixed in your wardrobe you will no doubt create something spectacular.

RESEARCH
A true trendsetter always goggles fashion icons that lead the way before her. From Brigitte Bardo, to Madonna. A little research will inspire you to create classic and unique looks that will grace you with the Hollywood glow. Every trendsetter knows that the past will always reinvent it self, so to stay on top of the trends you will have to do your research that will put you ahead of everyone else.

Now that you know all the steps to be coming the ultimate trendsetter, you now have the responsibility to live up to these expectations. To make the whole experience a success
The key secret is to make it seem effortless to everyone without them knowing that you really have calculated every outfit, for every event.

confessions of a sneaker addict

service journalism piece


I can’t help but check out people’s shoes when I meet them. Yes, I know that this is not something that I should admit, but…… it is true! I consider myself to be a somewhat reforming ‘sneakerholic’ and don’t think that my traits and impulses will be dying anytime soon.

The worlds best known shoe collector and former Philippines first lady Imelda Marcos’ shoe fetish confirms that the average ‘sneaker addict’s problems could be much worse. The abundance of specialty stores such as ‘Goodfoot’ in Toronto and magazines such as ‘Complex’ are now dedicated to this culture and are fueling the industry, which is now becoming out of control. There has been a 350% increase in sneaker sales in the last two decades, and it is not about to slow down anytime soon. This commodity product has reached fever-pitch, as ‘sneaker-heads’ consistently camp outside their favorite store to be the first to grab the latest limited edition pair.

Though I have not been ‘under the influence’ for quite that long as some people, I am starting to feel the effects of exploitation. Companies such as ‘Nike’ and ‘Bathing Ape’ are to blame. The countless styles of bestselling models such as the “Dunk” or “AF1”, that are introduced each month are hard to keep up with. The marketing strategies of these companies prey on the innocent consumer, and drain the wallets of those that are addicted.

“Rules of Attraction”

I have to admit that the right pair of sneakers on the opposite sex (or the same) can be the quite an attraction. The shoes can not be cheap; however, this can be excused if they compliment the rest of the outfit. I love a guy in rare sneakers; this can be the greatest of all turn-ons; However, the wrong pair will put me off to superficial proportions. As soon as I see pair of ‘K-Swiss’, or ‘Sketchers’….it’s over before it begins!!

Though usually applied to the classic stereotype of stiletto-obsessed women, this fetish, I would say, is more prevalent among the ever-growing sneaker community. These are the new fashion-savvy shoe aficionados, and they are being watched by the corporate giants in the fashion industry.

LVMH, an international luxury conglomerate, are the owners of many luxury brands such as Louis Vuitton and Givenchy. One of their heavyweight brands is Fendi, who recently approached the Japanese streetwear designer Nigo (A Bathing Ape/ Ice Cream). The two fashion empires are clearly from different worlds, though they are both purveyors of high quality garments that are produced in limited quantities. Fendi’s goal is to establish an “ongoing personal and professional alliance”.(the Independent online news source) This, for example, is the coming of luxury and street/sneaker culture at its finest.

Sometimes fashion can surface from functionality; such examples include apparel for sports and the military, and in this case we are talking about sports. This brings me back to being your humble host. Yes, I have fallen victim to fashion a consumerism, but isn’t admitting ones afflictions the first step to recovery?