You may have heard of the phrase “less is more,” well, that certainly isn’t the case when it comes to maximalism. Maximalism is the “aesthetic of excess.” From a fashion perspective, it is about bright colours, clashing patterns, extreme and eccentric designs, and the philosophy that “more is more”; this trend has no limit. Contrary to what others may think, maximalism is more than just putting together the most extreme outfit; it’s about experimenting with different textures, accessories, and colors to an outfit to implement these elements into your everyday life.
Maximalism fashion isn’t anything new; this has significantly influenced fashion as early as the 1950s. In today’s society, the maximalism trend has resurfaced thanks to social media apps- especially TikTok. To many users, it shocks them because of the stark contrast to minimalism which has dominated the fashion industry for many decades. Although this trend isn’t for everyone, it is still insightful to see how fashion trends closely reflect society. During the pandemic, the world was in a state of crisis and fear- similarly to the 2008 economic recession, many businesses were being shut down, and the economy was suffering because of that; people were forced to work and study at home, hence why fashion brands that were known for flashy and bold designs were declining, and minimalism fashion became popular. Loungewear and activewear were dominating styles during the pandemic. In 2022, the world emerges from life after the lockdown and has a more optimistic and joyful approach to the new normal. Since quarantine has lifted, people are more willing to dress up and be more experimental with their fashion, hence the return of maximalism. In a post-pandemic world, experimentation with fashion and other art forms is being embraced.
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