Thursday, November 30, 2017

Please, sell your stunning H&M


Please, sell your stunning H&M



When I was in middle school, the majority of my friends admire classmates who wore fancy brands which are designer name brands or high-quality products brands. Just observing the people on the street these days, most people look good, even though they are students. It indicates that fashion style has been changing, but the correct meaning is to buy luxury brand’s clothes would not difficult as before I did. How? Just a decade ago, SPA brans were not launched as many as nowadays did. However, several SPA brands are in the malls, and the number of this type of stores is getting increased. Thus, who does not know about there is lots of SPA brands at the malls? I think customer wants to know how it has relevance to people that can buy expensive brands easier than past. The secret is a collaboration between a SPA brand and a designer.



H&M has been working with several designers that are Jimmy choo, Viktor & Rolf, Roberto Cavalli, Stella McCartney, Sonia Rykiel and so on. These lines are selling at H&M stores, but special designers who I mentioned design the products and even labels are separated from H&M. The important fact is that they just sell only one time at the specific time worldwide. The funny thing is last year I was on the line in front of H&M to buy Kenzo collaboration. Unfortunately, the price cannot be same as the normal price of products, but the consumers can buy high designer’s garments with several times lower cost than their name value. As buying those products, customers would be showing off their new clothes to the friends, colleges, or could relieve stress by themselves as I used to. Furthermore, collaboration process makes them unique and makes high selling. Beckman was interviewed with BoF “yet collaborations are as powerful as ever. Just look at the success of brands like Supreme and Adidas, for whom collaborations have been a critical component of success. For years I thought this trend would slow down but it’s not at all. I think the reasons these partnerships will continue to go forward is predominantly because the advent of technology in manufacturing and in communications means the retailer really needs to fight to capture the attention of the consumer now”. This situation seems like that led all people to make better and improve the quality of life, and also bring into the fashion industry. But it would bring drawbacks at some part of this trend to some people.



    Have you ever sold second-hand clothes? I am pretty sure that many people have experienced; to reduce their packages when they move to a new house, or just do not want to wear anymore. However, recently, we call reseller who sells name valued used products. Who are they exactly? for example, a customer or a company buys any garments, bag, accessories which they think that these could have royalty in the future, and they add some value of the price for making a profit, then sell again in several websites. However, who can judge which product has a special value to sell again? How do they know about it? This way to make the profit would be good for the brands? Making a new line with a high value of designers can come with marketing with celebrities. Basically, people love the celebrities and want to follow the trends. If a celebrity wears one of the trends items which is a designer brand, I am pretty sure that people would try hard to find the same item. What if the items are limited editions as I explained? The situation will go in a different way for the consumers. That is why reseller can sell the second-hand garment; although the clothes is never worn because people want to buy it because they cannot buy it anymore at any stores. Moreover, the company tries to produce better quality as they collaborate with luxury brand and designer, and it is people would expect the result. To be honest, the quality is not enough as their name value. Why? The reason is the collaboration brands belong their brand, so they must use target age, maxim price, marketing as they used to do.

Collaboration system has been increasing and it is still working on it. Just need to advance how will be more creative, attract consumers, and how to improve their producing skill gradually.

“The retailer really needs to fight to capture the attention of the consumer now” - Kristina Stenvinkel, H&M Group communications director

     

   


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