Thursday, November 30, 2017

Fearless and Fresh, an in-depth look at the woman who has done it all: Interviewing Erin Kleinberg

Erin Kleinberg is a fearless leader and an absolute girl boss, amongst many other things. She is not your mainstream local celebrity; however, she has accomplished an astounding amount for her age. Erin founded three successful companies all before the age of 30. She started a womenswear line Erin Kleinberg Inc., co-founded The Coveteur a behind the scenes fashion and beauty site that is known for their closet editorials. Currently, Erin works at a digital marketing and creative branding agency that she co-founded called Métier Creative.
Erin graduated from Western University with a Bachelors of Arts in Media, Information and Technoculture. While at Western, she ran their fashion show, which taught her everything she needed to know to start her career in the fashion industry. Erin said, “I knew I loved fashion and this opportunity let me see all the potential I had to succeed in the fashion industry.”
According to Erin, getting your foot in the door when any opportunity arises is extremely important. She said, “Networking is everything and starting early will just help you in the long run.” She later started working at Holt Renfrew as a personal shopping assistant and shortly after founded her first company, Erin Kleinberg INC. Her clothing line was widely successful selling at Barney’s, Holt Renfrew, Saks Fifth Avenue and many other department stores. Erin shared, “When I went to Barney’s and my clothes were on the 8th floor I knew I truly made it.”
        After realizing her potential in the industry Erin co-founded The Coveteur. It started as a fun website that was inspired by the Social Network. It was known as her, “Passion project” but is now currently a world-renowned fashion and beauty website. The Coveteur is known for its photography, award winning writing and intimate looks at luxurious lifestyle. Erin classifies it as an, “Epic experience.” It also gives their readers a behind the scenes look at all things fashion, beauty, health, wellness, travel and lifestyle.
After working at The Coveteur for 3 years she decided to start Métier Creative because she felt that there was a gap in the industry when it came to marketing and branding for companies. They are known as the cool tour guide for luxury fashion, beauty and lifestyle brands. Métier Creative helps companies transition traditional advertising into fully integrated social media marketing campaigns. Métier Creative’s focus is to understand the relationship with their influencers and brands to ensure that their clients are happy. They want their clients to get the best experience, proving that any company can make, “Something from nothing.”
Métier Creative was one of the first agencies to start signing digital influencers and continues to have impressive clients including Ouai, Tiffany & Co, J Brand, and Stuart Weitzman. Erin’s all-female company consists of full time employees, interns and freelancers. They provide many services to their clients such as: influencer activation, initial ideation, casting, styling, photography, post production, copywriting, communications strategy and much more.
Since social media is constantly changing Métier needs to ensure that all their work is up to date and standards by “Constantly trolling all over social networks we live it, breathe it, sleep it- we are those girls who are influenced by influencer marketing”. For each of their clients, they want to tell their story that feels unique and different from other brands. No day is the same for Erin, as each day brings new challenges and opportunities which keeps her job very satisfying. Her job revolves around being with her team to ensure they are happy and excited about their work.
Erin’s day to day life is very busy. In addition to being the co-founder of her company, she is also a loving mother which remains her top priority. Her life revolves around balancing the things that are most important to her, family and work. Despite having a luxurious house in Toronto, she continues to travel to ensure her business is constantly evolving globally.
Having all US based clients means Erin is regularly travelling between New York, Miami and LA.  One of Métier’s sayings is, “We know what women want, we know what millennials want. We really are the customers.” This shows how much they care about their business and the work it takes to give their clients and consumers what they want. They go great lengths to ensure that the work they are doing is not only stylish but also relevant and fun.

Erin Kleinberg is a great example of an exceptional woman who prides herself in her hard work. She had always said to herself, “if you can’t find the right job, make it.” This shows how dedicated and fearless she was. Although Erin might not be exceptionally famous or very well known, her drive and passion for great work is truly inspiring. She believed in herself when others doubted her and was able to create a business through finding a gap that she could fix in the fashion industry. Erin is truly inspiring and someone we should all look up to when we doubt are future because if you work towards something you love it can be done.

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