Other topic idea's

Hey everyone,
I know we have already brainstormed idea’s for the magazine but I think we should also think about including the following ideas:
· Challenging societies expectations on today’s youth
· Unique ways of being an individual in this day and age
· Making you a piece of art. Covering tattoos, piercings, fashion, hair, different trends in different classes of people (ie. Rockers, skaters, preps )
Basically covering unique senses of style that have recently become mainstream in society.

Abbey Zatulovsky

Fashion Journalism

Hey Everyone,
I am very interested in being part of the 'circulation' team. Does anyone want to start a team and visit different botiques on Queen St?

Tara

Interview!

Hey Everyone,

I was thinking of interviewing Ashley Rowe for Oh, George! She graduated from George Brown and currently works at Holt Renfrew.

Tara

New Issue - Theme, Content and So On

Brainstorming ideas about what this year's magazine will be like:

MAIN FOCUS: Classic, vintage, fabulous chic written with emphasis on intelligence: informative, helpful, with perspective, professional

STRONG EMPHASIS ON broader urban and other art, music & fashion events

ALSO: SURPRISING, FRESH - Funky/trendy, Edgy, Unique ideas - esp. when it comes to style, Up-to-date, can relate to it, Eye-catching, Personality, Fabulous

celebrity branding

Possible photos?

If I get a chance I'll take more tommorow with a different concept.

maybe... maybe not....

I'm not sure if any of these will work, but it's only incase you really needed something for the make-up article

answer key

ACROSS
1 Naomi
3 Catwalk
6 Spool
7 Uggs
9 Cotton
13 Chic
14 Kensington
16 Corset
17 Cartier
19 Twiggy
21 Dior
23 Tyra
24 Vogue
26 Jean
28 Fad
29 Donatella
34 Halston
35 Empire
36 Diamond
37 Silk
38 Raglan
39 Heel

DOWN
2 Manolo
4 Leggings
5 Birkin
8 Gucci
9 Clutch
10 Shop
11 Jersey
12 Stiletto
15 Scrunchie
18 Fur
20 Trend
22 Aviators
25 Gianni
27 Kate Moss
20 Flannel
31 Armani
32 Chanel
33 Fedora
36 Dolce
39 Hobo

Cover shoot

So we had our cover shoot on Sunday night.
It went pretty well, took a LONG time.
But I think we have 2 possible cover shots.
One with the fake tattoo (which turned out pretty good) and a second one which we all agreed looks the best was Laura(the model) holding a Boston Terrier with pearls on.
But I asked the photographer to give us 2 options one with the tattoo and one with the dog so I'll bring them to class on Friday.

-Julia

Cover Page Text

(Depending on the Cover)

Inside:
Tattoos no longer taboo?
Are humans the new blank canvas?

OR

Pampered pets or fashion victims?

Also:

Celebrity branding overexposed

Star fuelled epidemic affecting youth

Sneaker nation

Crossword:
FASH-ON

Special Edition: Souvenir Program

Table of Contents

Oh, George!
Vol 3, No 2, Spring 2007

Oh, George! Is published twice a year by journalism students in the Centre for Fashion Studies, Department of Business & Creative Arts at George Brown College, and distributed free of charge at fashionable locations throughout Toronto. Check our blog at http://www.ohgeorge.blogspot.com/ or contact us at shood@georgebrown.ca.

EDITORIAL BOARD

Melissa Ferrao, Mallory Handson, Kirstina Kartzalis, Randi Larmour, Julia McEwen, Chantel Noble, Caroline Rosenberg, Frank Santoli, Jasmin Sehic, Kristen Weaver, Matt Cohen, Olesya Volchyk

EDITORIAL CO-ORDINATOR

Sarah B. Hood


COVER PHOTO & ILLUSTRATION
Peter Tucker

MAKE UP ARTIST
Lindsay LaRocque

STYLISTS
Julia McEwen
Matt Cohen

COVER MODEL
Laura Laverde


TABLE OF CONTENTS

George’s Closet

5. CONFESSIONS OF A SNEAKER ADDICT: Shoe freaks By: Matt Cohen
6. THE BIG STINK ON MEN’S SHOES: Swoosh spells fashion disaster By: Kirsten Weaver
7. Hello up There: Small people big world By: Melissa Ferrao
8. Becoming the ultimate trend setter: Be a leader not a follower By: Kristina Kartzalis
9. Cosmetic Pursuit: When is it time to break up with your makeup By: Randi Larmour
10. Oh My Dog: Second Coat for your k9 By: Julia McEwen




Features
11. Permanent Fashion: Skin art is forever By: Julia McEwen
14. Whats in a name?: Celeb couture crowns the catwalk By: Carolyn Rosenberg
16. The Britney spears Syndrome: Ooops they did it again By: Kristina Kartzalis
18.George in the City : Graduates moving on By: Kristina Kartzalis, Jasmin Sehic and Randi Larmour

Departments:

3. Fashion Foreword: Letter from the editor by: Matt Cohen & Julia McEwen
21. FASH ON: Crossword by: Caroline Rosenberg
22. Fashion Do’s and Don’ts By: Matt Cohen & Julia McEwen

GET YOUR FASH-ON

ACROSS
1 Crazy Model
3 Runway
6 ______ of thread
7 Ugly Boots
9 Natural fabric
13 Aka Stylish
14 Popular Toronto shopping spot
16 Instant figure
17 French Jeweler
19 60's Model
21 Christian
23 Model host
24 Fashion bible
26 Fashion staple
28 In & out of style
29 Current Versace
34 Creator- Pillbox
35 Below the bust
36 Girls best friend
37 Luxury fabric
38 Neckline sleeve
39 "Heightened Style"

DOWN
2 Shoe God
4 80's trend
5 Hermes bag
8 Former Home of Tom
9 Hand held purse
10 Buy things
11 Knitted fabric
12 Hot shoe
15 One should never wear this
18 Peta's pet peeve
20 In this season
22 Stylish glasses
25 Past Versace
27 Model in trouble (2wrds.)
30 Early 90's trend
31 Suits
32 Coco ______
33 Hat with high tapering crown
36 To his Gabbana
39 Homeless bag

what's in a name

What’s in a Name?
Uncovering the world of celebrity fashion designers

It’s hard to walk the streets today and not see the image of a celebrity. Whether you’re at the news stand, walking down the street, shopping in a mall or just staring at someone’s t-shirt, you’re bound to see a celebrity. It’s getting harder and harder to determine what’s authentic with these numerous celebrity endorsements. The latest craze is the ever popular celebrity clothing line. What makes these clothing lines so special, and how can they be compared that of “non-celebrity”?
When an average person decides to choose fashion not only a career but as a way a life, they invest their all. When a celebrity decides to make a fashion a side a project, they invest what can seem like pocket change to have their line instantly in over fifty retail chains. We could boycott celebrity these brands completely, but how much damage would that actually cause? Probably more than you’d think. These celebrities employ hundreds of people within their empires, even designers to produce their good. These celebrity clothing lines can often be a stepping stone for an aspiring designer, creating a credibility that a personal line would never be able to accomplish. However, these lines also flood an already over crowded market, making it that much harder for talent to reach the mainstream.
The lines seem to get blurred on what exactly is a celebrity clothing line. It seems just about anybody in the media can slap their name on a pair of jeans or a t-shirt and call it fashion. Do any of these celebrities actually design their own clothes? It seems to vary from star to star, not only on how their clothing is designed, but who their brand is marketed to. Celebrity “designers” like Jessica Simpson tackle footwear and accessories, while Jennifer Lopez has put her name on a lingerie line. Even Britney Spears and Paris Hilton both lend their names to fragrances. It used to be that only someone of great talent and status could put their name on a product, for example: Elizabeth Taylor on perfume. Now almost any D-List star has some sort of product, the most popular being of course, the celebrity clothing line. From reality star to Oscar winning celeb, just about everyone has their own clothing line.
Very few celebrities control all aspects of their own lines. Lines like L.A.M.B by Gwen Stefani and Baby Phat by Kimora Lee Simmons are just another thing these celebrity’s can put their names on. Neither Stefani nor Kimora Lee can credit themselves for the design aspect of their collections. Both companies’ employ someone for every level of production- from the initial design, to the final sewn garment. However Kimora Lee and Stefani both have final say on what is or is not put into production. These lines not only bring in profit they can also be a credit to an artist’s image. Lines like 50 Cent’s G Unit can also just be a major cash cow. Just another thing a celebrity can put their name on and wait for the money to roll in.
There are some celebrities that claim to oversee all of their company’s endeavors, including their fashion lines. P. Diddy’s line Sean John estimates that forty-two billion dollars is spent by teenagers each year on his personal line. While P. Diddy does employ several designers, he can also be credited for most of the initial concept for his clothing, and has been embraced by the fashion industry because of this. Artists like Beyonce also claim to have complete control over their personal lines. Her line House of Dereon was started by her and mother just over 3 years ago and is already sold all over Canada and the U.S- A process that could take any other unknown designer years, if not a lifetime.
Global brands like H&M employ guest designers. Their list of celebrity designers includes Karl Lagerfeld, Stella McCartney, Victor and Rolf and Madonna. These lines prove to be highly profitable, often selling out in one day, but also provide that celebrity look at a fraction of what you might pay for a celebrity’s personal clothing line.
Celebrities like Mary Kate and Ashley Olsen and Hilary Duff have also cashed in on the lower priced market, with their focus in the children’s division. Big box stores, Zellers and Wal Mart carry both of their lines; Stuff by Hilary Duff, and Mary Kate & Ashley by Mary Kate and Ashley Olsen. Because of the overall mass of Wal Mart and Zeller’s these lines have spread all over the world. They even branch off into smaller lines like; shoes, bags, make-up, fragrance and even dolls. Could they ever be stopped? Not only have these girls become icons to their young market, they also make millions off of them. Dualstar Entertainment, the Olsen’s personal enterprise, estimates that in the upcoming years, Mary Kate and Ashley’s clothing line will bring in over one billion dollars worth of revenue, based on the lines previous sales. The market’s continue to get younger and younger while the revenue’s continue to get larger and larger. Have veteran celebrity’s missed the boat? Or simply did they miss the mass market?
The trend doesn’t seem likely to fade away anytime soon, as long as there’s a market, there will forever be celebrity clothing lines. What’s next? We already have celebrities endorsing clothing, accessories, home appliances, cars, shoes, cell phones, fragrance, credit cards and furniture. What else can celebrities put their names on? Maybe next year you’ll receive a birthday card from the Paris Hilton collection, or a tooth brush with George Clooney’s face on it. Only time will tell…