The Oscars red carpet has always been a barometer of fashion trends and a showground for top stars. Strangely, this year, unlike in previous years, there were six stars wearing hand-me-downs, something that would have been unthinkable in the past.
One of the primary concerns of the world in the twenty-first century is climate change and environmental degradation and pollution. These problems are rooted in the insatiable needs of billions of people on Earth for food, clothing, shelter and transportation during the more than 200 years since industrialization.
Of these, "clothing" never elicits the same kind of reflection as energy, transportation and construction, yet fashion is a vast global industry that, like other value chains, affects the well-being of the planet and its inhabitants at every turn, from environmental impacts to labor standards.
Do you think sustainable fashion is the only future for the fashion industry?
My idea is that in the current fashion system, the rules of sustainability are already naturally built into the design. The role of schools is fundamental: to train conscious designers, who are naturally inclined to design beautiful and interesting products, in which sustainability should not be an added value but an intrinsic feature.
Have you ever bought cheap clothes? Whether after wearing it a few times to find its quality problems, and in the angry regret because of their covet to buy cheap clothes in quality brought to their unhappy mood. Have you ever bought expensive clothes? When I see it again after two years, it's still hanging in my closet like new clothes, and I think it was worth the money.
Fast fashion: Monsters in our closets
Fast fashion constantly emphasizes the illusion of expression and aesthetics. We're stuck in a vicious cycle of overindulgence, quick gratification, constant discarding, and re-spending. Greed has become a symptom of The Times and has completely changed the emotional connection between people and things.
Wearing the same thing more than five times has become a challenge. Why is that?
The quality of clothing deteriorates every year. So our clothes quickly become faded, distorted or worn.
Fashion trends are changing so fast now that we can't keep up. But we continue to buy new clothes in order to keep up with The Times.
This is fast fashion! Mass-produce cheap, disposable clothing. Countless new collections each year make us feel constantly out of date and encourage us to keep buying more.
The environmental impact of fast fashion.
In most clothing producing countries, untreated toxic waste from textile mills is dumped directly into rivers. Waste water contains harmful substances such as lead, mercury and arsenic. These substances are extremely harmful to aquatic life and the health of millions of people living along the river banks. Wastewater also makes its way into the oceans and eventually spreads around the globe.
Another major source of water pollution is the use of fertilizers in cotton production, which severely contaminated runoff and evaporating water.
What can we do about it?
Choose clothes made in countries with strict factory environmental regulations (e.g. Eu, Canada, USA, etc.).
Choose organic and natural fibers that do not require chemical production.
Support Slow fashion.
As opposed to shoddy, low-price, low-quality fast fashion. Slow fashion is the pursuit of classic lasting, quality and design of clothing, slightly higher price but value for money.
We all have this feeling, many cheap clothing, relatively poor quality, wear a few times frequently, problems, can only be discarded fate. The so-called buy cheap, throw away easily. Rather than blindly follow the trend and buy countless fast fashion items at low prices, only to end up in the trash or in the closet.
Choose a few slow fashion pieces that are of exceptional quality, unique in design, elegant in taste, and will stand the test of time, giving you unique style, confidence and enjoyment in no time.
Sustainable design must be the only future of fashion, if even the basic living environment is lost, how can fashion?
Nowadays, more and more clothing brands have begun to really pay attention to the impact of fashion on the environment and create a new fashion that combines beauty and social responsibility.
For example, SHOKAY, the world's first yak cashmere clothing brand, has designed and produced a series of fine yak cashmere clothing, transforming the local industrial chain and directly driving the sustainable development of Tibetan areas.
For example, Stella McCartney, founded in 2001, takes sustainable fashion as the tone of its brand, perfectly combining high-quality fashion with environmental protection. All knitwear is made of biodegradable materials, bringing sustainable fashion to the end In conclusion, following the trend will not give you true style, and abandoning it after the season will only give you an infinite burden. When you get rid of blind consumption and so-called fashion, you will find your true charm from the inside out.
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