The amount of textile waste in the world per year over 11 million ton, is it fashion only to make new things? Sustainable fashion that many brands have recently become interested in! Let's look at the transformation of fashion leaders using old and new unconventional used clothes rather than pursuing newness!
1. “USED” Fashion is old? NOPE!
Most people buy clothes every year and every month or everyday. And they say that all the clothes they wore last year are old. However, will the clothes I really wear look old? I say no!
Looking
at the flow of fashion, fashion goes round and round and round. We call this
Newtro (short for new + retro). And this newtro has the effect of highlighting
the details of the clothes more carefully and modernly. Then, what fashion uses
old clothes?
2. Vintage
Styling
The first fashion to be introduced is "vintage fashion."
This
word vintage is the word most related to the word old. However, we can find the
word vintage too easily. These days, it can be found on many influencer,
celebrities, and social media, and in representative movies and dramas, fashion
using vintage is widely used. In particular, Vogue, the epitome of fashion
magazines, also informed many people of the simplicity and sophistication of
vintage look by covering clothes using vintage. Like this, the vintage look
among the old clothes helps people raise intimacy and expectations about used
fashion.
3. Grunge Styling
The second one is "Grunge Fashion"!
It
is no exaggeration to say that the word "grunge fashion" is a famous
line of dirty fashion. Whether it is a word that occurred in rock in the 1990s,
it literally shows a difficult but progressive fashion. Let's watch Gucci's
2020 F/W season fashion show using this look! The messy grunge look appears in
many street-fashion these days. It gives an old feeling, but I think this
Avant-grade look, which leads fashion a few steps ahead, will be the leader in
many mixed match-fashion in the future.
4. Upcycling Fashion
Then, is used fashion only styling? No! We can easily find the new transformation of Used Clothes!
Many
brands pay attention to waste clothes that we feel too old in design, that the
fabric is faded, or that previously worn are not too trendy. And they reform it
and sell it again is called upcycling fashion. Upcycle fashion, which redesigns
a large amount of garbage and discarded clothes to make them trendy, is a
fashion that raises the expectations of brands with nature-friendly and
future-oriented fashion.
(Example
for upcycling fashion brands: Bethany Williams, Stefan Cooke, Phipps, Kenneth
Ize etc.)
5. Clothes into fashion items
Then, is the upcycling fashion which made by brand is the only “used fashion”? Definitely not!
It's so easy to see old clothes in our real lives! And, People will think it's too wasteful to throw these many clothes away as trash. Then we can make fashion using those!
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