Wednesday, November 04, 2009

Green is the new Black

Fashion retailers are becoming more environmentally aware and are conventionally pursuing the going-green campaign. From clothing to makeup, to bags and accessories; the more exposure to eco-friendly products, the more cautious consumers will become. This provides revelations of adopting healthier buying habits towards these products and contributes to retailing strategies that connect companies with their current and new customers. This can contribute to the uproar of being more proactive by making customers to be well aware of what and how their purchases are being produced, along with promoting the overall efforts to sustain our environment altogether. Do we ever look at brand labels and see what fibre content is really manufactured into clothing pieces, or do we constantly look for styled goods that are only temporary satisfactions?
Wearing environmentally products guarantee that consumers have the equivalent levels of comfort ability as prior to without really damaging the environment. This provides the consumer with an idea of realization towards giving back and putting something else ahead of their own personal needs such as style or colour preferences. As consumers become more involved and conscious of the way they purchase basic necessities as clothing, the message will become a movement, a progress and sooner or later, most wearable goods can be helpful to the environment.

Having customer awareness gives the environment itself and communities the ability to grasp that going the extra mile to help the earth in just one purchase can make us feel healthier and happier. It’s like a give and take situation. You’re putting back something that has already been taken out. This provides consumers with the utmost appreciation for the way we live our lives in an environmentally friendly mindset. Considering the positive outcomes that can influence further encouragement of more people being proactive will most likely provide better living standards and optimistic beliefs of progressive change for our environment.
The more we contribute to our environment by abiding loyal practices, and then there will be a difference in the way we control our personal purchases and how we put away waste and recycling goods. Take the time to actually put your waste in the correct bins on the street and use recycled goods properly without misuse. The littlest things can make a difference if you just believe that your disposes of garbage or recycling habits are responsible and ethical. Consumers should have the accountability for their actions and what they do with their purchases. It’s better to purchase something that can be re-used again, than to just add on to the waste at our local landfills.

Although there might be increases in prices to purchase these healthier choices in clothing, it’s a good cause to support. We’ve all purchased something that we know when disposed in the garbage, add to the pollution and awful affect to the earth’s surface. We’ve probably all purchased something with organic content without even noticing. We should get on the bandwagon and notice what we are and what we aren’t purchasing. It’s true; most of us rarely always purchase healthier kinds of clothing until we finally come to the realization of what we are really doing to our communities and natural surroundings.
A Canadian-based retailer that is prominent for their eco-friendly line is Aritzia. Aritzia is almost coming to their 30th anniversary and has been very victorious in the Canadian fashion industry. Aritzia carries over five private labels, where one is dominantly environmentally friendly. “J Community” has been around for quite awhile and has made its mark in the organic and recycled phenomenon. From using re-processed wool, recycled fibre blends, and organic cotton; the line has always maintained its luxurious but casual styles and the consistent pursuit of new ways to change how we wear fashionable goods.
As we provide the helping hand to help our environment, we are supporting the cause and preparing for better living environments for generations to follow. This presents to consumers that this is what we should be caring about, rather than overlooking the imperceptible problem. This problem is consistently disregarded and should be one of the top priorities for companies selling merchandise and Samaritans whom are concerned enough to worry.

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