Selling Your Advertisements

Hey! Just up-dating you on information for selling the ads. For those of you in class that do not know my name, I'm Randi - I am going to be the advertisement coordinator. I will be telling you guys which pages of the magazine will be taken as we sell the ads. I know it's early since we just started on this assignment today but let's not forget our dealines. Final booking and payment is due on Tuesday, March 16, 2007. Let's get out there and fill these pages! Our magazine is going to look so hot (just like us!)

Cosmetic Pursuit

Many advertisements feature hot new make-up and beauty products of the season. When hitting the shelf in search of a new bronzer, concealer, or moisturizer, do we really do our research before we buy the product?

Two of the largest selling products for women are concealers and foundation. What's the difference? The main purpose of concealer is to conceal blemishes, red spots and skin flaws. It is also used to hide imperfections and is great for hiding dark circles around the eyes. When buying concealer, it's always safer to look for brands that are non-comedogenic. This means that the product is water-based and oil-free, leaving your skin flawless and not as pore-clogging as an average buy. For example, Covergirl products can come cheap, which low budget buyers are always looking for. However, you usually get the short end of the stick when buying a lower-priced concealer. Ingredients include oils (such as seed or avocado oil), and also fragrance, which you want to stay away from for healthier looking skin, especially if your skin is susceptible to break-outs.

Foundation is used to even out your complexion or skin tone. Foundations come in all shades and brands, and depending on your skin type, it’s sometimes hard to find the right one. When purchasing foundation it is a good idea to match your desired shade to the colouring of your neck. A common mistake for people who use foundation is to go too dark, and often they don’t blend properly, leaving a big ring of uneven make-up around their face.

There also seems to be confusion as to the meanings of hypoallergenic and non-comedogenic. Hypoallergenic is designed to reduce or minimize the possibility of an allergic reaction, by having few or no potentially irritating substances; which does not mean they won't clog your pores.

Nail polish is a fun and easy way to express ones’ self. Many women use it every day for beauty purposes however; men have also been known to use it as well. Nail polish can be a trend setter; for instance when the band Greenday came out with their punk-rock, four-fingers-painted look. It is also in high demand by beauty and nail salons, offered as an extra ‘treat’ for those pampering themselves. On the other hand, does anybody really know the effects from certain nail polishes?

OPI Products, Inc. is one of the highest nail polishes on demand in the United States and Europe. Toxins such as Phthalates, Formaldehyde and Toluene used in these polishes have been linked to birth defects, cancer, and other health concerns. OPI is the most toxic and frequently used brand of nail polish. Solutions to this setback are to buy polishes that do not contain Dibutyl Phthalate (DBP) such as Arise Cosmetics, Honeybee Gardens, and Peacekeeper, which have all signed the Compact for Safe Cosmetics release.

Like most things we use, there is also an expiration date for cosmetics. When do we know when to throw it away? Here are some guidelines that can be used:
If it has an odor. Believe it or not, your false eyelashes can smell too!
When it doubt, throw it out! If you know your cosmetics haven’t been used in quite some time, get rid of it. Bacteria builds up on brushes and mascara sticks too, so your doing yourself a favour.
Label when your cosmetics will expire. Take a piece of tape and/or marker and write the date you know you should throw it out.
Clean sweep! Take a few moments to clean out your cosmetics bag about every 2 months.
Some expiry dates are:
· Mascara: 3 months
· Lipstick/Liner: 2 years
· Lip gloss: 18-24 months
· Nail polish: 1 year
· Concealer: 12-18 months
· Foundations: Oil Free 1 year; Cream or Compact: 18 months
· Blush/ Bronzer: 2 years
· Eye shadow/Liner: 2 years

Keep in mind; cosmetics generally contain ingredients that help prolong shelf life expiration. Natural cosmetics should be thrown out soon than these dates because they do not include the same lab tested ingredients.

When buying your cosmetics, know that it’s a huge market. Sometimes you can get a bargain, but make sure it’s a safe one.

Possible Article for New Issue?

Oh My Dog!
Seems like “naked dogs” are a thing of the past!

It must be true; dogs are indeed man’s best friend. Globally there is an emerging trend of dog fashions and it seems to have no end in sight. Dog owners are aspiring to create a statement through their pets’ fashion.

Yet dog apparel is just the tip of the iceberg. Many dog shops cater to your four legged friends every need. They range from dog jewellery stores to canine gourmet bakeries specializing in dog pastries and even a four layer birthday cake. Did I forget to mention the dog hair stylists? In fact, this whole phenomenon stemmed from the grooming shops that have been a staple in dog culture for centuries.

However dog apparel is not all about the glitz and the glam, it truly is a necessity in our country’s subzero climate. Do you really think that a Chinese Crested Hairless is a native to Canada?

Smaller breeds have less body mass and for the most part don’t have a natural coat like a Golden Retriever. This gives them less protection against our harsh winter weather. Being inches from the cold winter ground also doesn‘t help. This is why dog boots, dog sweaters and dog coats are must haves and more than a trendy decoration.

Paw Protection
Shoes on dogs? Doesn’t sound very logical does it? This is actually one of the more important pieces of clothing for your urban dog. Have you ever gotten your heel stuck in a subway grate? These paw boots can protect your dog from such a fate, which could cause serious injury. The number one reason for boots is to protect your dog from salt and other chemicals used to melt ice. They can irritate your dog’s pads, resulting in a heavy vet bill.

Hot Dogs
When it comes to dog coats, you probably would think this is strictly a trend for toy breeds. Wrong! In fact the first canine winter coat was made for Grey Hounds. Small dogs are not the only ones in need of extra warmth. Shorthaired breeds, dogs that are sick or older dogs may need a little extra help with a sweater or coat. A cozy dog sweater raises your pet's body temperature and can protect them from temperatures below -40.
However, there is a lot more selection for the little ones, dog boutiques specializing in toy breeds are popping up left, right, and center.


What Size?
1. Measure the length from the collar to the base of tail. This measurement lets you know how the coat will fit the length of your dog.
2. The girth will determine the accurate size. Simply measure the distance around the girth behind the front legs.
3. Make sure your dog is standing upright and square, not sitting or slouching. If your dog is slightly big boned and you get an odd number, your best bet is to go up a size.

TIP: Just like human sizes, there is no standard sizing for dogs either. So keep your measurements handy when your shopping with you pampered pet and you’ll be one step ahead of the game.

more ideas for new issue.(dogy style.....)

Right after class I just remember a good idea for the next issue.
I have a lot of experience in the dog grooming industry, and a
great article would be on dog fashions, and dog culture.

-Julia McEwen

Themes and Personality of Oh, George! Volume 3, Number 2

More games - Sudoku - fashion crossword?
Fashion horoscope?
Imaginative
Fresh
Bright colours - orange?
Guys/girls... menswear
More humour/satirical - fashio humour
Fashion comics
Make fun of celeb designers (Gwen Stefani. P Diddy dog fur. JLo.)
Illustration
Inspirational element
Ad spoofs
Looking at lingerie designers? Swimsuit wear? Men's?
Edgy, unique - looking at street fashions - with photos and interviews
Vice style dos and don'ts
Top ten lists of fashion trends and accessories
Shoe design
Canadian designers - Fluevog
Really cool watch designers
Accessories for sure
Internships for students
Movie reviews - classics - Top 10 fashion films
Best and worst dressed of George Brown (faces blipped out)
Worst and best-dressed teachers
Edgy topics thaht will be passed around and saved
Reviews on fashion shows - Fashion TV
Fashionable electronics - electronics as accessories - are they worth it?
Same outfit for less cost - budget shopping
Healthy eating, food, get ready for summer
Survey
How much is your outfit?

Themes and Personality of Oh, George! Volume 3, Number 2

More games - Sudoku - fashion crossword?
Fashion horoscope?
Imaginative
Fresh
Bright colours - orange?
Guys/girls... menswear
More humour/satirical - fashio humour
Fashion comics
Make fun of celeb designers (Gwen Stefani. P Diddy dog fur. JLo.)
Illustration
Inspirational element
Ad spoofs
Looking at lingerie designers? Swimsuit wear? Men's?
Edgy, unique - looking at street fashions - with photos and interviews
Vice style dos and don'ts
Top ten lists of fashion trends and accessories
Shoe design
Canadian designers - Fluevog
Really cool watch designers
Accessories for sure
Internships for students
Movie reviews - classics - Top 10 fashion films
Best and worst dressed of George Brown (faces blipped out)
Worst and best-dressed teachers
Edgy topics thaht will be passed around and saved
Reviews on fashion shows - Fashion TV
Fashionable electronics - electronics as accessories - are they worth it?
Same outfit for less cost - budget shopping
Healthy eating, food, get ready for summer
Survey
How much is your outfit?

New Year, New Edition of Oh, George!

Here's where we start over with a new issue of the magazine, which will be Volume 3, Number 2.

Good luck!

Food

Natalie Wilmot
I brought cookies for the launch!

Guest Speaker!

I'm pleased to announce that Leslie Wu, the editor of the Canadian trade pubications Style and Canadian Jeweller, will be visiting out class after the quiz on Tuesday, December 5. She's a senior, savvy fashion journalist, so think of some great questions to ask her about what fashion journalism is really about!

– Sarah

Cashmere CD

Hi Sarah, just a reminder if you could bring the cashmere cd to class next week so I can return it to my friend. Thanks so much.

Kat Voye

Table of Contents Headlines

CIAO! TO SIZE 0: Bigger finally IS better!
or The bigger the better!
or Bigger is beautiful
or Beauty isn't a number
or Beauty is no longer defined by a number


HOW TO BECOME A SPOILED SOCIALITE: Tips on being attractively asinine.


-Kat Voye

Cashmere Couture write up

This past September, second-year George Brown student Nancy Hoang, 20, proved that bathroom tissue isn't only a household product by winning the White Cashmere Student Design Competition (outfit pictured left). With 3 colleges participating, more than 100 hopeful student designers experimented with Cashmere toilet paper in hopes of creating a runway ready outfit, and to win a substantial cash prize. Because of George Brown's fashion masterminds, our peers rounded out the top 8 with 4 finalists. The other finalists were (their outfits pictured left to right) Caroline Rosenberg, Steph Paczay and Stephanie Kidd, who's hard work won't go unnoticed as it also demonstrates a considerable amount of innovative talent.

-Kat Voye