Trend or Faux: 5 wardrobe pieces that will stay in your wardrobe and out of landfills

You’re in the middle of cleaning out your closet and suddenly, you’re face to face with a pair of neon green zebra printed pants, you figure no one wants these clothes so you throw them away. Now, imagine the millions of other people just like you doing this and the copious amounts of clothing that is being thrown away each year. Out of your closet and into the landfills. The next time you are shopping for your next new piece, consider using some of these tips to style your outfit no matter what the current trends are.

The Denim Chore Coat

Originating in 19th Century France, the chore coat was not always the fashion statement it is today, think of it as more of a convenience piece. First coined as the bleu de travail, roughly translating to English as blue collar. The Chore Coat has a few tricks up its sleeve (or should I say in its pockets) when it comes to making any look casual. The loose fit and multiple pockets add an extra structural element to any outfit. This classic denim look is perfect for the fall and spring when you need that one extra layer to keep you warm and look cool.

The Structured Black Dress

The coveted little black dress. No, I’m not talking about the one that hangs in your mothers closet that is only taken out for weddings. I’m talking about the ones that you can wear to work, school, a night out with friends… quite literally anywhere. The Structure Black dress can be dressed up with a pair of heels or down by adding a baggy sweater and your favourite pair of Doc Martin’s. It is seasonally appropriate at any time of the year, wear it to your work Christmas party with some burgundy stockings or the first day of school. Having structure gives this article of clothing a long life with many different ways you can wear it.

Back to the Basics

The one shirt we all reach for when you’re too tired to even think about putting an outfit together, the tried and true: Plain Tee. Notice the word white being excluded from this conversation, The Plain Black Tee is the star today. It’s something that goes with everything, sleek, sexy and stain proof? As someone who spills their coffee on the way to the fridge to fetch milk, I appreciate some mistake concealer. The black tee can be a way to elegantly elevate your casual Monday fit, especially when you play with the silhouette and/or neckline. The next time you're shopping for basic wardrobe staples consider a scoop-next black tee.

Up Next to Bat, Hats!

There are two hats that have me dreaming of bad hair days. The Béret and the PaperBoy Hat have been seen being worn by our favourite celebrities, such as Harry Styles or in the school hallways by your fellow classmates. These timeless hats give a fashionable edge to any outfit, as well as a nod to style moguls of the past.

(Too) Hot To Go!

The temperamental ups and downs of Canadian weather, we all know them, we all loathe them. What do you wear when it’s -5 degrees outside but the classroom is 23 degrees and no extra room in your bag for a bulky sweater? You put on a light sweater that you can throw over your shoulders when you start getting too hot, or vice versa. In fact, why not throw it over the black tee mentioned earlier.

Find Comfort in the Cold: How to Dress Like Your Favourite Comfort Characters During the Winter Season

Let’s face it: Winter in Canada can be a major buzzkill with the slush, cold, school and short daylight hours. One thing that gets me through the day is wearing outfits I feel confident in, but now those are ruined by heavy winter jackets and snow boots. How can George Brown students feel their best at school during the winter season? How can we find comfort in the cold? Style is a tool that emphasizes who we are. Fashion and styling in the winter season is essential, despite the layers thrown over top. Think in the mindset of Rachel Green, Rory Gilmore, Serena and Blaire, heck, even Charlie Brown. Embracing the character’s that bring you comfort can inspire your own style, keeping you comfortable in the colder months.

Layering

Layering is essential for warmth but also in fashion for originality and depth. Serena van der Woodson from Gossip Girl, Jess from Gilmore Girls, and Rachel Green from Friends are all popular characters exemplifying how to incorporate layering in outfits. Investing in the right jackets -warm but also tailored to flatter your body type- is an important step to staying comfortable while maintaining a classy and couture look. Trench coats, blazers, and leather jackets are all excellent layering options, easily complimenting any outfit. Pairing tees, strapless garments, and even dresses layered over long- sleeved tops and oversized sweaters are also a great way to stay warm but incorporate layering into your outfits. Elizabeth Bennet from Pride and Prejudice inspires a freer, more feminine approach to layering with long dresses, skirts, and tailored jackets. Remember, layering is not just about the oversized look!

Playing with Patterns and Textures

Patterns and Textures are prominent in the outfits of iconic characters like Rachel Green and Serena van der Woodson. Playing with colours and textures can instantly elevate a simple outfit. Whether it’s bold maximalism or simply just throwing on a cute plaid skirt and simple sweater, the details make all the difference. For example, Serena’s winter outfits in Gossip Girl incorporate lots of colourful knit scarves over neutral jackets to add interest.

Accessorizing

What’s an outfit without Accessories? Adding a simple belt or layered jewellery completely transforms a look! Early 2000s jewellery and statement pieces are making a comeback as a great way to elevate outfits. Consider adding a cute pair of hoops, mixing metals, or layering bangles to pull your look together. Characters like Phoebe Buffay offer inspiration through her personal style and maximizing of accessories and layering. Meanwhile, look at Brooke Davis from One Tree Hill and how she layers her necklaces and showcases statement earrings throughout her many inspirational looks.

Bold and Fashionable Footwear

Footwear is another aspect to accessorizing that brings an outfit together. Although the winter season overshadows outfits by relying on bulky snow boots, investing in a fashionable, waterproof pair of boots from brands such as Artica, Toms or even Prada can last for many winters to come. A pair of classic booties will always add to an outfit and there plenty of affordable options out there. Throwing a cute pair of boots over tights or under a classic pair of denim can never fail. We’ve all seen Serena Vander Woodson and Aria Montgomery from Gossip Girl and Pretty Little Liars throw on a classic knee-high boot over jeans and tights, and Rachel Green with her heeled booties, pleated skirts, and cashmere sweaters.

Finding Comfort in the Cold

To feel comfortable during the winter it’s important to find the things that inspire you and incorporate them into your life. Styling yourself with inspiration is a fun and fashionable way to showcase yourself and your interests. Ultimately, we feel the most confident when we are ourselves. These characters may bring us comfort but they’re only inspiration. How do you find comfort in the cold? You dress with your own personal twist on the things you love - warmly and with layers of course.

How to Be a Fashion Leader

Have you noticed that trends tend to come and go in what feels like a matter of days? With today's fast fashion on the rise, it is challenging to fully embrace trends until they become a fad and someone says, "It's time to move on from brat summer." A way out of this fast-paced fashion cycle is to delve into your style and become a fashion leader.

What is a fashion leader? Think of someone who has earned the title of 'fashion icon'; someone who has been able to influence a group of people and have a lasting impact on even the simplest outfits. Princess Diana is still credited for her effortless 'running errands' look; with an easy crewneck and a pair of biker shorts, she was able to show that even someone with princess status can pull off a quick but put-together look. Another example is Hailey Bieber, who kickstarted a new acrylic nail trend this past summer: blueberry milk nails, just almond-shaped nails painted a light blue.

Fashion leaders are known today as the current 'It' girls, usually the ones you'll find on everyone's 2025 vision board. How do I become a fashion leader? The first and most obvious step is developing a strong interest in fashion. You need to be able to embrace different styles before you begin to dive into your creativity. Get out of the house and visit places showing various styles: your school, a local café, the mall, or even walking down a busy street – what is everyone wearing? Is there a particular clothing item or style you've seen more than once?

This leads to your next step: networking and updating on fashion trends. Do your studying and pay attention; the fashion cycle is still respected; if you see a pattern, follow it. Ballet flats and sportswear are in; maybe it's time to lean into both in the same outfit! Ultimately, you need to find out what you're comfortable in - then get out of it. The reason you feel safe in this particular style is most likely because everyone else is wearing it, and therefore, there's no room for judgment.

However, to be a fashion leader, you must welcome the stares you will receive. You cannot lead fashion when your only concern is what others will say. What now? Being a fashion leader is not a one-dimensional concept you are expected to follow daily; there is nothing wrong with delving into your favourite trends or dressing in something you saw someone else wear.

Moving forward with this new generation of fashion, we are beginning to see a different kind of fashion cycle; as trends come and go quickly, it leads to chaos, and no specific piece defines the 2024 fashion year. This may be a sign to begin researching previous fads from years we have yet to revisit. You are starting with a blank slate since the goal is to commence a trend, so have fun with it and experiment!

You never know what you could discover about yourself once you begin to follow your own rules, not sit in the comfort of scrolling through your Instagram feed. Create a new definition of how to lead fashion, walk confidently, and honour the judgement you will inevitably receive; every designer knows exactly how that feels.

Master the Dark Academia Trend This Winter: Dark academia goes beyond just a fashion statement. It’s a presentation of lifestyle, steeped in layers, intellectualism, and a touch of intrigue

Start with the Basics: Classic Layers

Think of Oxford shirts, turtlenecks, and vests, the spirit of dark academia is layering. These pieces serve as the foundation for the trend, to show an emphasis on timeless and scholarly looks that evoke a sense of old - fashioned. Dark academia isn’t about being flashy or overly trendy, it’s about classic styles that recall the feeling of late nights spent reading in candlelit libraries.

What you’ll adore it:

The beauty of dark academia is in its versatility. Layer a fitted, neutral-toned turtleneck underneath a tweed vest for an effortlessly cool look or go for a button-up shirt with a chunky cardigan and plaid trousers for that vintage student aesthetic this winter.

Editor Top picks:

• Uniqlo Extra Fine Merino Turtleneck : Lightweight yet warm, perfect for layering.
• Babaton Allocate Merino Wool : Adds an academic flair without breaking the bank.

Go for Dark Tones: Moody yet Rich Hues

When it comes to color palette, dark academia is all about deep, moody tones. Think rich browns, charcoal grays, and dark greens, paired with occasional pops of burgundy or mustard. These shades are perfect for creating a sophisticated, slightly melancholic vibe that feels both intellectual and timeless.

What you’ll adore it:

Dark tones are easy to mix and match, making them an essential part of the trend. You can go full monochrome with a charcoal gray ensemble or introduce accents like leather jacket or a vintage brooch in a contrasting color for visual pop-up .

Editor Top picks:

• Everlane The Must-Have Shirt in Linen : A crisp, classic piece that pairs perfectly with darker layers.
• Madewell A-Line Mini Skirt : A nod to the trend with a vintage twist .

Tweed and Plaid: The Fabric of the Intellectuals

Tweed jackets, plaid skirts, and checkered trousers are staples in the dark academia wardrobe. These fabrics instantly bring up the feeling of college life back in the old days, creating a vibe of Ivy League professors in late-night study sessions or chilly winter afternoons. Tweed, with its rich texture, and plaid, with its enduring appeal, are both quintessentially academic and timelessly stylish.

What you’ll adore it:

Tweed is not only cozy but also adds an element of structure to an outfit. Plaid, meanwhile, offers endless styling possibilities, from classic skirts to checkered blazers. Both fabrics can be dressed up or down, making them perfect for everything from lectures to weekends at the bookstore.

Editor Top picks:

• Zara Textured Short Blazer : Tailored and elegant, it adds a sharp finish to any outfit.
• Sunday Best Olive Micro Skirt : A flattering, feminine take on the dark academia aesthetic.

Accessories That Tell a Story

To truly nail the dark academia trend, accessories are key. Think leather satchels, gold- rimmed glasses, vintage scarves, and brooches that add a smart yet theatrical touch. These pieces are like the finishing touch to an outfit that’s already dripping with sophistication and history.

What you’ll adore it:

Dark academia is about subtlety and detail, and accessories allow you to show off your personality without shouting it from the rooftops. A well-chosen leather bag or a pair of antique- inspired glasses immediately gives you that scholarly edge. It’s all about embracing the "bookish" vibe with a dash of drama.

Editor Top picks:

• Coach Eliza Mini Carryall Bag in Suede : A timeless piece that screams academic elegance.
• Warby Parker Esme Glasses : These gold-rimmed specs add instant intellectual cred to your look.

Footwear: Step into Sophistication

The right footwear can tie the whole look together, and when it comes to dark academia, brogues, loafers, and lace-up boots means supreme. These shoes add a sense of grounded beauty to the overall aesthetic, while also offering comfort for those long walks between campus buildings and the cozy library of your living room.

What you’ll adore it:

Whether it’s the sleek, polished look of brogues or the rugged practicality of boots, these shoes give off an intellectual, yet approachable, vibe. They’re the perfect balance of style and function, just like the rest of the trend.

Editor Top picks:

• Dr. Martens 1461 Leather Shoes : A classic that’ll take you from fall to winter with ease.
• Everlane The Modern Loafer : Simple, sophisticated, and comfy enough for all-day wear.

Finish with Subtle Drama: Outerwear and Layers

The beauty of dark academia lies not just in the clothes but in the atmosphere it creates. Long wool coats, oversized scarves, and thick knit cardigans add a sense of romanticism to the overall vibe. To capture the mood of early winter, the choice of outerwear can go with clean-fit cut. When the days are shorter, and the world feels quieter.

What you’ll adore it:

Outerwear in this trend is a part of storytelling. A structured coat in a deep brown or camel color will immediately elevate your look, while a cozy scarf will add that touch of warmth and sophistication. Layering is essential, allowing for endless outfit variations.

Editor Top picks:

• Everlane The Cocoon Coat in Wool : Perfectly in silhouettes, offering that dramatic, scholarly flair.
• Anthropologie The Shay Triangle Fringe Scarf : A cozy yet stylish piece to layer over your favorite jacket.

Embrace the Mystery, Wear the Intellect!

Dark academia is about embracing beauty in old-school elegance and understated sophistication. You can embrace the aesthetics by mixing classic pieces like tweed, plaid, and vintage-inspired accessories with modern tailoring. So, whether you’re curling up with a book or heading out for a winter walk, follow our guide to ensure you look effortlessly stylish and academically inclined all season long!

All Washed Up: How dirty is your laundry?

It’s Not All Sheets and Giggles

If you tell me that you like laundry day, I’d tell you you’re lying. As someone who doesn’t have laundry machines in her apartment, and must go 15 minutes to a laundromat, wash day is a nightmare. This is where my love-hate relationship for clothes comes in. You must treat them like children, care for them properly and they will (hopefully) love you back. As much as a hassle they are, we must continue to care for them. Fortunately, unlike kids, clothes do come with a care guide even if all instructions aren’t written on the labels. It is left up to us to iron out garment issues that manufacturers don’t write down. As fashion enthusiasts, it is important to know the science behind fabrics to better the welfare of current clothes and future purchase decisions. Science is not a fun word, fashion is, and we must pull out our chic lab coats to preserve our beloved closet staples. One of the most annoying things about upholding these treasured items is gracelessly staining them by our own or others accord. Removing stains is number two on my nauseating clothing hassles list, there is no one solution to treat all stains. Imagine if it was that simple. Some basic guidelines to follow, ones you have probably already heard, are to act quickly, blot not rub, and to repeat the process as many times as needed. I personally struggle with the last point; patience is not my forte. There are some additional techniques, ones you may not have heard, to consider when becoming a stain removal genius.

Stain, Stain Go Away

1. Turn your garment inside out. A stain should always be treated from the underside, allow the spot to push off the fabric onto a paper towel.
2. Never mix stain removal products. The more is not always the merrier, don’t go crazy adding multiple products to a garment at once.
3. Don’t let clothes dry once the process has started. If the stain is still there after treating it once, don’t dry the garment before repeating the process again. Many are unintentionally guilty of this, remember a hot dryer will heat set the stain.
4. Dry clean fabrics belong to a dry cleaner. It may be a pain to do this but it’s better than botching it yourself. Go to the dry cleaner knowing what was spilled on the garment, when it happened, and the garment’s fiber content.
5. Have a tool kit. Think of it as a first aid kit for clothes, it’s ideal to avoid hospital trips when possible. Keep an immediate stain removal kit that includes vinegar/water (50/50), bleach alternative (Oxyclean or sodium percarbonate), rubbing alcohol (70 percent), laundry soap bar, laundry brush, and make-up remover pads.

Listen to the Experts, Not Just Your Mom

Now I’m just a student who took one textile class, yet remembering these is a step towards stain removal mastery. Take note that it’s not just about the products you use but understanding the stain itself. It is crucial to know the three basic categories of stains for proper treatment: oily, organic, and inorganic with most stains being a combination of the two. If you really want to become an expert, check out Patric Richardson a.k.a. the Laundry Guy. He provides great insight on garments of all shapes, colours, and forms to sort the wide range of your laundry needs. It’s okay to be messy if you know how to clean up after yourself. The sauce you dropped on your pants will be long forgotten.

Step Into Winter: In Fashion Forward Footwear

We all know staying fashionable and trendy in the winter can be a challenge, especially when it comes to footwear. Snow and cute shoes are not always a good combination. We are here to help provide and explore some inspiration on ways we can stay fabulous in the city of Toronto this winter season.

Standing on Business… and Snow

One of the biggest trends in this year's fashion is achieving an effortless business casual look that you can wear to work meetings or even strutting around the city. Many state it is difficult to accomplish this while wearing clunky, classic winter boots. Instead, opt for a “Chelsea” style boot. Chelsea boots have been trending for years but instead of the classic slim, flat boot, go for one with a chunky platform base adding a bit of height and dimension.

These boots are easy to style and can be worn to professional business events with a pair of slacks or running errands in sweats. The sole of the shoe makes them able to easily grip on icy, snowy surfaces. They are perfect to layer with a pair of chunky socks, leg- warmers or nylons and a sleek skirt. These boots are easy to find in stores and online as they are trendy and mindful all season long.

Latte Ready Booties

Everyone loves to look cute while heading to their favourite cafe, at the same time, comfort is key on days like these. A perfect warm shoe for your next coffee date should be a faux sheepskin bootie, specifically a platform depending on the street conditions. These are well known as uggs but can be found by more fashion-forward designers that are much more affordable and sustainable. These boots give the comfort of a slipper but warmth of a winter boot making them perfect for a relaxing cold day. They come in multiple different colours such as beige, brown, cream, black, pink and many more depending on what look you are going for.

Buckle up for Slushy Streets

If going for an edgy look is your vibe, these boots are most definitely for you. Boots with buckles are all the rage this winter, perfectly combining fashion and function. This adaptable footwear is available in a variety of styles, from stylish ankle boots to knee-high versions, and they're all embellished with eye-catching buckles that offer a stylish, edgy touch.

These boots, whether in smooth leather or plush suede, add flair to any winter ensemble, making them ideal for everything from cozy coffee shop excursions to cutsie holiday get-togethers or even a night out on the town. Your feet will stay warm while making a fashion statement. With an adjustable fit and comfort provided by the buckle detail, it also adds to the overall attractiveness and style to enhance your fit this chilly winter season.

Cold Cute and Packed Right: Winter Weekend Away Packing Essentials

Overcome overpacking! Using key pieces that layer and mix well, you’ll stay warm and look cute all weekend without the stress. Here you go, your guide to packing light and looking right on your winter getaway.

As a reformed overpacker, I have recently unlocked the secrets to packing smart while still looking cute. I’ll take you through your base layer to your accessories, all you need is some versatile pieces to make many different looks. Layers are everything Layers on layers on layers. Start with thermal tights and a couple of long-sleeved tops. This base will keep you warm without feeling bulky, and they work under everything. Wear your thermal tights under jeans, skirts, or some leather pants for to keep you extra warm and cozy. You only need a couple; they are an important staple and more importantly, they are very light and leave lots of room for your more fun clothes.

One coat for all!

Girl put on a coat! No more shivering in the cold because you think your coat is going to ruin your outfit. Your jacket should make your outfit not break it. Bring one staple, versatile, coat that works for everything. Whatever works best for you, an oversized leather jacket, a trench coat, or even your puffer coat in a neutral colour like black should go with all your outfits. Whether you’re wandering around or going to dinner, your coat should pull everything together. Just remember to layer and one coat is all you need for a weekend of fun.

Jeans and leather pants:

The dynamic duo. For a winter weekend, you really only need two pairs of pants. Bring your favourite pair of jeans and faux leather pants. Jeans are your multifaceted bestie, they can be perfect for more chill daytime looks, and you can layer them with thermal tights to stay extra warm. Leather pants can add some edge to your style for evening looks. Both options will be great for mixing and matching with any tops you’ve packed. Keep your wardrobe flexible without overdoing it!

Crossbody Bag: Hands-Free Style

There is no way we’re dealing with a shoulder bag while being wrapped up in layers. Not fun. A crossbody bag is perfect and cute for a hands-free style. Pick your favourite cross-body bag that will work with all your outfits. She’s cute, she’s comfortable, and she’s practical, big enough for your essentials without being bulky.

Accessories!

Accessories are my favourite way to incorporate some of your personal style into every look. Your favourite scarf in a bold colour or cool pattern will help keep you warm and add some personal flare to your outfit. Hats are a must too! Pack your cutest cozy beanie for laid-back vibes. Also, a versatile pair of sunglasses is a must for snow glare and will elevate any look.

Don’t Forget Skincare

Don’t Forget! Cold weather can be rough on your skin, so don’t forget a good moisturizer to keep it hydrated. A hydrating lip balm is also key, so you don’t have any dry, chapped lips. Don’t forget SPF either! Even in the winter, the sun can do damage. There are your key staples! Now you can mix and match all weekend without overpacking. Layer to stay warm and look cute, accessorize, and stay cozy. Have fun while being cute and mindful on your winter weekend getaway!

Own the Trend: From Demure to Dark Academia

This season, two striking trends are leading the fashion scene: the soft elegance of demure and the intellectual allure of dark academia. Ready to transform your wardrobe? Here’s how to embrace these styles while keeping your personal touch front and center.

Trends give us the chance to reinvent ourselves with each season, but the trick is finding ones that fit our vibe. Enter two of the moment’s most talked-about styles: demure, with its timeless elegance, and dark academia, a trend born from literary escapism and old-school sophistication. These trends may seem worlds apart, but both offer the perfect opportunity to elevate your style. Ready to dive in? Here’s how to embrace each one and make it truly your own.

 The Charm of Demure – Understated but Unforgettable

Demure fashion is all about capturing quiet elegance. It’s graceful, modest, and far from over- the-top, yet it manages to leave a lasting impression. Think flowy dresses, high-neck blouses, and soft, feminine touches that hint at vintage glamour. Want to nail the look?

• Stick to a neutral palette. Shades like blush, beige, cream, and soft pastels will give your outfit that effortless, timeless vibe. Demure fashion whispers instead of shouts.
• Focus on classic silhouettes. A-line skirts, modest blouses with intricate details, or even midi dresses with soft pleats can create a look that’s polished yet approachable.
• Go light on accessories. The beauty of demure is in its subtlety, so opt for delicate jewelry, like pearl earrings or a dainty bracelet. Vintage-inspired handbags or a silk scarf can add a finishing touch without overwhelming your look.

Demure fashion proves that sometimes less really is more. It’s all about elegance in simplicity, letting your poise and confidence take center stage.

Dark Academia – Where Scholarly Meets Stylish

If you’ve ever wished to live in an old library surrounded by leather-bound books, dark academia might just be your dream aesthetic. This trend, inspired by academic settings and intellectual pursuits, is full of rich textures, earthy tones, and nostalgic vibes. Want to master the look?

• Go for a moody color scheme. Think deep browns, grays, and forest greens. Layering these tones creates depth and adds an air of mystery.
• Textures are key. Wool blazers, tweed skirts, and oversized cardigans are all dark academia staples. Pair these with a crisp collared shirt or a turtleneck for that scholarly vibe.
• Accessories with a vintage twist. Leather satchels, oxford shoes, and wire-frame glasses complete the look. It’s about embracing the intellectual, so think of pieces that feel classic and a little old-school.

Dark academia is more than just a style, it's a mood. It’s for those who want to channel their inner philosopher while looking effortlessly cool.

Make the Trend Yours

Whether you’re drawn to the delicate nature of demure or the rich textures of dark academia, the best way to embrace any trend is by adding your own twist. Don’t be afraid to mix elements from both styles for something uniquely you. Try pairing a demure blouse with dark academia trousers, or soften a structured blazer with a more feminine, flowing skirt. The key is to make the trend work for you, not the other way around.

Fashion trends are a playground for self-expression, and this season’s top looks offer plenty of inspiration. Whether you find yourself leaning towards the gentle elegance of demure or the intellectual allure of dark academia, the real trick is to wear it with confidence and, most importantly, to have fun with it. After all, the best style is the one that feels like an extension of you.

Oh, George! Winter 2023-2024

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Beyond XXL: Is the pleasure of getting what you want in fashion industry accessible to all?

In the past decade, the fashion industry has taken a leap in terms of embracing size inclusivity and made significant strides toward challenging traditional beauty standards and promoting body positivity. After years of criticism for exclusion and lack of diversity, brands started to carry a good diversity of sizes for their merchandise. However, the fact that the fashion industry is vast and diverse, and the level of size inclusivity can vary widely among different brands, segments, and styles. With all this in consideration, consumers do feel that there is still a long way to go.

After well-known instances like one in 2016, where a well-known comedian Leslie Jones couldn’t find a designer to dress her for an event she took it out on Twitter stating the bias of the fashion industry, and many of such more. The fashion industry took a shift, in 2021 Old Navy issued a statement that they would start carrying from size 00 to 28 in-store, to cater to the needs of demands from plus size customers addressing the campaign of size inclusivity in the fashion industry. They have now started retailing these sizes in more than 70% of their physical stores, with almost 454 committing to offer the same number of sizes as offered on their online platform.

Big retailers like H&M, Athlete, and Zara, have started to strengthen their mission of inclusivity too by extending their sizes up to 6xl. Not only by carrying the assortments, these brands to show their high support to the whole campaign have also partnered with plus size models, activists, and founders to show their new avatar and to affect the changes within the industry.

Runway shows for centuries was showing stick figure model, with acclaimed “perfect” body for fashion shows. While with the whole stir in the industry after the movement big designers have embraced the change and have made progress with its body diversity and inclusions. Many plus-size runway models have paved their path on the runway for famous designers in the past decade.

With all the progress and said changes, the fashion market still has a long way to go says Aayushi Ghosh, an artist, widely known for her work in the music industry. She is a fashion enthusiast and shares her displease during her shopping trips. “Imagine going to a shop and suddenly your eyes catch a beautiful piece of cloth, and you instantly know they would have not had the same thing in your size, so you recommend that piece to the person accompanying you saying that it would look good on them, and you hyping the look while they try it on”; she elaborates.

Shopping is an experience which is quite difficult to enjoy if you are a plus size. Aayushi explains that she can never get out of a store without at least one person judging her frustration of not finding the appropriate size. Moreover, as a stage artist, it is difficult for her to find costumes too. During the interview, she recalls an incident when her stage time was canceled by the producers just because they couldn’t find a matching costume, unlike all the other participants. It breaks your morale. “there is no pleasure in shopping, it is a task for me!” she exclaimed.

Thinking thoroughly as a shopper myself, and recalling all my shopping experiences, there is no doubt about the disparity present in the fashion industry in terms of size inclusivity. How many styles that you browsed through have sizes available that exceed XXL? Very few…? Almost none…?

People do believe that progress has been made, and to a certain extent YES! But size inclusivity does not end at just including a few more sizes in the assortment. It is also creating an environment where consumers do not feel judged, bringing more looks and styles, and training the staff and sales associates to treat the consumers rightly. When it comes to high-end luxury fashion brands, they still have a very limited size to offer and a lack of diversity in their campaigns and runway shows.

The representation is also one of the issues here, there is a lack of adequate representation of diverse body types by the brands in their advertising, runway shows, and fashion campaigns. The visibility of individuals with a wide range of body shapes and sizes is needed to proudly show inclusion.

Talking about the runway models, we did mention they are embracing plus size models, but there are claims that it is just tokenism. Including a limited number of plus size models without making any substantial change in the overall business practices shows the opportunistic side of the fashion industry. In a report by Vouge released just a few months back, they showed the data comparing all the runway shows held in the fashion capitals New York, Paris, and Milan, out of all the 219 shows only 17 brands included at least 1 plus size model.

Size inclusivity in fashion brands is still more than just offering a range of styles, it is a commitment to representation, empowering, showing diversity, and making fashion accessible to everyone. And with the clear image of the industry right now, we have a long way to go.

Snap, Post, Trend: Decoding the Influence of Social Media on Fashion Culture

In the fashion world social media is one of the biggest influences in the industry, but is it slowly ruining fashion? With social media becoming one of the most prominent forms of media, it means that apps like tiktok and instagram start to rule the influence over the younger generation. Can this influence be positive? Are people still holding on to fashion before social media’s rise to fame? 

Paper or tech?

For most people over the age of 18, they remember reading magazines and waiting for the Spring/Summer collections to arrive in the mail. With the rise of technology every catalog, fashion show and even shopping is online. Although everything is easily accessible online people still seem to be holding on to print. To see if people still have a love for print I conducted a survey around the halls of George Brown. I had asked 20 students “If given a choice to buy the digital or print copy of Vogue magazine, which issue would you purchase?”. The survey results were print at 100% and digital at 0%. These results were unexpected and when asked why to a couple of students, answers were all around the same. “There is nothing like it, it’s classic, digital doesn't capture it the same”. This feels hopeful with the younger generation keeping fashion icons and fashion culture alive. It is easy to lose quality with the quantity of content being put out trying to keep up with the ever-changing trends.With all that in mind social media is the most common form of media now, yet it still sounds like print will always have a special place in fashion media.

Scroll, Shop, Repeat

With media comes influence, whether that’s good or bad. Social media apps have created the biggest influence over people with addicting content. With celebrities' influence and constant trends flowing in and out, social media can really affect people’s personal sense of style. Wearing what makes you happy isn’t always what’s trending. Seeing videos with millions of views and comments about you needing these new leggings or watching celebrities saying you can’t live without these new shoes can persuade you into thinking you really do need these things. These trends can be more harmful than you think, with people falling for these ad traps it promotes fast fashion. With shop features being added on apps like tiktok and instagram, it feeds into consumerism and promotes buying things we don’t need. People will buy and consume whatever they are told to, but impulse buying these “new tiktok leggings” that are going to end up in a landfill a couple months later is doing harm to more than just your bank account.

From Pins to Profit

With this in mind the media can be positive while promoting clothing as well. With big brands taking the spotlight social media is great for promoting niche small businesses. A lot of people can find their brand promotion a lot easier with a social media platform for marketing. For example, Cassandra Gates Co-Owner of FiercelyFeminineSwim owns a small business that relies heavily on social media marketing. Cassandra is very knowledgeable about social media’s effects on the industry and using it to her advantage. When asked Cassandra said “I was very inspired by a fellow bikini brand 437, they blew up after being posted by Kylie Jenner and after seeing how much of an impact influencers and social media has I have been directing a lot more of our energy into tiktoks and instagram.” This is an example of success because of social media and how easy it is to spread the word about new trends and brands.Cassandra has said that she has found more traffic on her website coming from her social media than anything else. Watching brands blow up overnight on tiktok has given so many platforms to small businesses and expanded the fashion industry in positive ways. There are so many ways to connect and collaborate with different creatives in the industry to get a brand out there.

Media Influence Moving Fashion Forward 

It’s no surprise when hearing about how the fashion industry isn’t always diverse. Social media is showing a wider variety of people who are into fashion with things such as modest style tips, different body types and showing there is no right or wrong way to dress. Giving a platform to different styles and new designers allow people to explore their personal style by seeing what appeals to them. An article from Meer talks about welcoming diversity in the fashion world through social media “providing a platform for people to share their own style and connect with others who have similar tastes. Social media has made it easier for people of all different backgrounds and body types to find representation and feel included in the fashion world” as written by Shania Cooper 2023. Showing that more than just a size zero can wear a tight dress is changing the fashion industry in a positive way and showing a bright future for social media in the industry.

With the multiple pros and cons it’s no denying how heavy of an influence social media has on the fashion industry. With being careful how you consume media, having access to all different types of designers, influences, shopping and styles at your fingertips can be quite useful but whether it’s swaying the industry in a positive or negative direction is something we will find out in years to come.

Fast Fashion Vs. Sustainable Fashion

The Rise Of Fast Fashion

Shopping used to be an occasional act that would be done for the season changing or the factor of outgrowing your clothes. However, shopping is now a daily/weekly activity. With the rise of fast fashion, this has caused a shorter life cycle for clothing, more trends to keep up with and cheaper clothing. But the main question of all is Why fast fashion? 

Fast fashion allows customers to shop the latest trends at a very cheap price. However, just like everything in life, it comes with a cost. Fast fashion is one of the largest contributions to pollution and resulting into exploitation of workers in third world countries. In the early 2000’s, fast fashion increased when digital shopping was at a peak. Brands such as TopShop, Zara and H&M produced knock off look alike items from expensive luxury brands and offered them at a much lower cost which allowed everyone to shop and wear the latest trends. 

The Destruction Of Fast Fashion

At the rate that fast fashion is going, we will destroy the Earth. There is so many negative effects fast fashion has on the environment such as, pollution due to the toxic textiles which will result into global warming as well as the massive waste of textiles. More than 500Kg of clothing gets wasted yearly and this is due to fast fashion. Consumers are trying to stay on top of the latest trends which is causing the product life cycle to decrease drastically.

Sustainable Fashion

Sustainable fashion is clothing that is produced that does not have a big impact on the environment. An example of this can consist of the use of organic and natural materials, upcycling, ethical practices and many more. Not only does sustainable fashion focuses on the use of less harmful production, it also highlights ethical practices such as ensuring fair pay among the workers as well as ensuring that their work environment is safe. 

Is Sustainable Fashion The Future?

The fashion industry currently, has a huge negative impact on the environment and if we do not do anything to stop it right now, our environment and natural resources are in deep trouble. Sustainable fashion is the future, it solves all the issues we are currently facing with fast fashion. It creates a better impact on the environment by producing and using durable fabrics as well as making sure the workers are treated fairly and safe. The three top benefits of sustainable fashion are improving quality by creating durable products. With fast fashion comes a lot of consequences and one being the decrease in good quality products. However, sustainable fashion produces durable and high-quality products which results in longer life cycles which means less clothes will be wasted. Also, it also preserves the natural resources.

With the use of biodegradable and chemical free materials, we are protecting the environments natural resources like land, energy and water. Lastly, sustainable fashion is more cost effective in the long run as consumers will not need to be so much clothing as they do now. 

What Can We Do To Help

As consumers, this issue may not personally affect us right now, however, soon it will. What we can do to help is to be selective on brands we shop from, it would be more ideal to shop eco-friendly brands, as well as think about quality over quantity. There is no need to be shopping weekly and overflowing your closets and dressers, try investing into clothing with better quality so they can last longer. This will not only save you money but reduce the amount of clothes that get wasted in the landfills. Lastly, try upcycling your clothes before you think about throwing them away.