The Dark Side of the Runway: Navigating Toronto’s modelling world as an everyday aspiring star In Canada’s fashion hub, the glamour of modelling often hides body image struggles, exploitation, and financial pitfalls – but for some, the thrill and connections make it worth the risk

In the bustling world of Toronto’s fashion scene, where runways gleam under spotlights and Instagram feeds showcases polished perfection, the reality for many aspiring models is far from glamourous. What begins as a thrilling hobby or a chance to shine can quickly spiral into a maze of body image struggles, sketchy encounters, and unfulfilled promises. For young talents entering this competitive arena the allure of the spotlight often masks deeper challenges, from predatory behavior to financial instability.

Drawing from personal accounts and insights from those entrenched in the industry, this exploration reveals the unvarnished truth behind the perfect poses. The journey often starts innocently enough from school events or a casual compliment. Take JJ Hassell for example, a known Toronto model who has navigated the local scene for years.

“It started at school, at a little fashion show. And I decided I was going to apply. And it was like cute and fun,” Hassell recalls in an interview. She also states that “At the moment, I was like, I want to do this more and ever since I’ve just been doing it kind of as a hobby.”

Her entry point echoes a common narrative among Toronto’s everyday models – those not backed by major agencies but hustling through local gigs, volunteer shoots, and networking events. Many begin in their late teens or early twenties, fueled by encouragement from peers or the thrill of self-expression. Yet, this initial excitement can mask underlying pressures.

Former model Hugo Grant began when his high school friends would consistently make comments on his body, stating how thin and tall he was. He decided to connect with local photographers or anyone who owned a camera. What started as a fun session to learn angles and expressions, soon evolved into a toxic cycle with praise coming with a cost. He became very self-conscious of the way he looked, enabling some very unhealthy eating habits, going as long as three days without food to prepare for a photoshoot.

This behaviour heavily influenced by the dark obsession with being thin resulted in Hugo developing a severe dietary and malnutrition illness. This common struggle highlights a pervasive issue in modelling: the relentless emphasis on appearance that can lead to disordered eating and long-term health problems. In Toronto where the industry is often touted as “the New York of Canada,” The pressure to conform to unris amplified. It often starts with encouragement within educational environments or social interactions in the streets that can develop the desirableness to become thinner.

These stories are not isolated, they highlight how the quest for desirability can erode self-worth, turning a creative pursuit into a battleground for mental and physical health. Hassell’s early experiences offer a glimpse into the highs and lows of first gigs. Her debut was through her school where she relished “meeting a lot of new people and a lot of new people who I can network with was cool, also learning more about how fashion shows are handled and set up.”

The thrill of the runway was intoxicating, she describes “my favourite part was the thrill of walking on the runway. It was kind of exciting, and because I always love like different types of performing, the runway is like kind of performing in a way. It’s just exhilarating and nice to showcase people’s talents. Even in these entry-level opportunities, cracks appear.

Hassell points to the interpersonal drama that plagues the scene “in terms of negative experience there will be people that aren’t going to have the best vibe due to modelling being such a oversaturated industry. Theres going to be people whose ego might get in the way, poor management and communication further embodies the industry.” As models progress interactions with industry professionals reveal stark contrasts in safety and professionalism.

Photographers, often the first point of contact for newcomers, can pose significant risk. Blackmail and grooming are some of the top concerns when it comes to newer models, and unfortunately something both JJ and Hugo encountered within their careers. Her immediate advice “if you catch a vibe that isn’t right, then you just have to get out of there, even if that person probably meant well, it’s better to protect yourself than to just do stuff.”

In contrast both Hugo and JJ explained that working with creative directors felt more secure as they have a far more superior workload and often don’t have the time to waste on disrespect or extortion of new models, they’re also easier to hold accountable due to their more public presence. These insights paint a picture of an industry ripe for reform, where vulnerability meets opportunism. For Toronto’s aspiring models the path forward demands vigilance, self-awareness and a realistic grasp of the odds. While the runway thrill endures, so do the shadows reminding us that behind every striking image lies a story of resilience amid adversity.

Forecasting from the Future: How will Trend Forecasters keep up with technology and evolving trend cycles?

The future is here, and the world is moving faster than it ever has before. Instagram, TikTok, Pinterest, YouTube, and Twitter, just to name a few, are the forefront of social media apps, gaining millions of accounts each day. We are seeing a new category of famous figures pop up, known as influencers or content creators, inspiring and informing their followers purchasing decisions and personal style. Fashion trends are popping up and disappearing in what feels like a matter of days. Runways and magazines can no longer be the only places for an inside scoop. Instead, the internet already knows sometimes before they do.

Trend forecasting is a competitive and integral part of the fashion industry, they are the leaders of how the forever evolving trend cycle will impact profit, inventory, image and sustainability for their given brands. By staying ahead of the curve on consumer behaviours, they can communicate with designers and buyers to quickly get products made and onto the shelves.

In the fast-moving times, responding to the demand of the market has become difficult, and trend forecasters are now needing to reshape their qualitative and quantitative methods to meet the future, which poses the question: How can it be done?

Social Media

Trends can come from anywhere, historically from pop culture, politics, economics, and all things culture and society have to offer. Mini skirts and trousers sported during the Women’s Liberation Era, or MTV and celebrities, influencing the start of the Y2K fashion craze. Sian Sabean, a George Brown Alumnus and Trend forecaster at Thrifty’s Family of Brands here in Toronto, says “Social media is the new trend incubator.”

Contracting research based on posts and up-and-coming fashion influencers is a skill trend forecasters will need to gain and is essential to staying modern. “Cultural movements and social media are probably the biggest drivers right now. Street style and runways still matter, but they often reflect trends that have already been building online”, Sabean says. “I look at everything from TikTok aesthetics and music videos to consumer sentiment shifts, anything that signals a change in how people want to express themselves.”

Helpful Tools

The biggest topic over the past years is artificial intelligence and how it can be used in our world. For good or for bad, AI is here and not going anywhere. In this era currently, technology is being trailed and taught to the public for both work and at-home uses. Examples are writing emails and resumes, creating images, finding information, and curating your playlists. It is already being used in the fashion industry as well. According to Sabean, “AI is becoming an integral part of trend forecasting. We use AI-driven tools to track emerging keywords, analyze colour and silhouette data from millions of online images, and identify what’s gaining traction on social platforms.” Relying on this intelligence speeds up the process and requires immense capabilities that a person would need to look at all the data across the internet. With this, you can get all hashtags, posts and videos categorized and presented in front of you.

WGSN and their TrendCurve AI forecasting tools look over social media pages, images, and search histories. “Tools that analyze visual data have become key,” Sabean says. A report from WGSN states that over 93% of their forecasting is accurate, which is great compared to humans, as their accuracy can differ each time based on bias and methods used. AI aspects such as this website can lead to higher profits, accuracy in demand planning, and a greater marketing plan.

Human vs the machine

Artificial Intelligence has already taken over many jobs, such as customer service, assembly lines in factories, food deliveries, and driving. Companies experimenting to see where it can fit inside their businesses is important because it can help reduce costs, but it can also put many out of their jobs. Trend forecaster is a career that can be hard to find a balance between, as it has creative and analytic aspects to the job. Sabean states, “AI can process data, but it can’t interpret culture in a human way. The emotional, intuitive side of forecasting, understanding why something resonates, or how it fits into a larger social mood, comes from lived experience and empathy.”

With evidence pointing to it, AI will always be had and used by many. Trend Forecasters knowing how to have a relationship with it is where it will get complex. When asking Sabean, she says, “I think it’ll be a true partnership. AI will handle the data-heavy side, real-time analytics, predictive modelling, and global pattern recognition. While human forecasters focus on emotional intelligence, creative direction, and context.” The future of forecasting is now, and social media and AI will impact not only Sabean but all trend forecasters. “The strongest forecasters will be those who know how to use AI without losing that human touch.”

A Flower Blooms Through Fashion: What It Really Takes To Be a Model: When it comes to modelling fashion, making it look easy can be tough

In an industry where beauty and flawlessness have long been in style, there is more than what meets the eye reveals Canadian model, Ornelle Chirezi. Discipline, strength and a thick skin are just as important as looks. 

In conventional and social media, we are constantly exposed to fashion models with pretty faces and perfect bodies. Even in “off-duty” social media posts, models appear effortlessly cool. On the surface, beauty standards seem unattainable for most people. Many envy models, their looks and the “easy” jet-set lifestyle that appears to bring them. Beneath the surface however, modeling is a profession requiring practice, dedication as well as mental and emotional resilience. 

“I spent hours and hours learning how to walk and during countless, non-paid, creative photoshoots just learning different posing styles,” says Chirezi, who has been modelling for four years. For new models, early years are less about immediate success and more about learning the craft and building a business, she adds. 

Now 21, Chirezi recently modelled for Ssense in Montreal. To succeed in the industry, models must invest a substantial amount of time and money, she says. 

“When you first start out, you’re actually investing more than you’re making. You’re paying for shoots, flights, comp cards, website fees for agencies,” Chierzi says. Becoming a model is like investing in yourself as a business opportunity. Your face and body becomes your resume, which can only be changed so much. It’s a competitive field and there will always be someone who looks, walks and poses better, Ornelle explains.The better your portfolio, the greater your chances at winning jobs over other models. 

Chirezi loves art and movement and has wanted to model since she was a child. Despite her natural talent and inclination towards the industry, her father opposed the idea, concerned that modeling could harm her self-esteem. Chierzi persisted, first landing representation with Panache Management in Winnipeg. She then signed with Spot6 Management in Toronto and Montage Models in Montreal. 

The modelling industry can foster insecurity. A study cited in Vogue magazine in 2017, found that 62 percent of models were asked by their agencies to lose weight. Most are already thinner than average. An estimated 40 percent of models struggle with eating disorders. Ornelle admits that modeling has given her insecurities. 

“However, it’s normal within the industry…you will face a lot of critical comments about how you look and you just have to navigate that,” she says. 

Despite the encouraged restrictive eating habits in the industry, nutrition became essential to Chierzi’s confidence. Eating whole foods and staying active allowed her to achieve her measurement goals without feeling weak. Chierzi’s approach fosters a healthy lifestyle. She is also a firm believer in “eating her skincare,” claiming sardines give her “glass-like” skin. 

Chierzi has grown passionate about food and now uses social media platforms, Instagram (Nelnourish), and TikTok (Model Chef), to share healthy, delicious, recipes packed with nutrients and energy. She hopes to eventually fuse her modeling and culinary interests into a business. 

In addition to appearance criticism and pressure to fit a certain mold, models are vulnerable to inappropriate or exploitative situations, particularly when young and starting out. Chierzi recalls an early photo shoot in Toronto requiring her to pose nude. It left her feeling conflicted: 

“I was really uncomfortable, but I was so desperate for good photos, I allowed (the photographer) to keep ‘his own’ photos so he could take good ones of me, clothed, for my book (portfolio). I regret it incredibly.” That experience serves as a cautionary tale for aspiring models, she says. 

While modelling can also be fun and exciting, the work can be physically and mentally demanding. On a typical day in Montréal, Ornelle models an average of 100 pieces of clothing from 8am to 4pm. Afterwards, she’ll jump into content creation and workouts to help her maintain exposure, fitness and focus. 

One positive is that models are typically well-compensated once their careers are launched. Campaigns, commercials, and e-commerce shoots can pay anywhere from $800 to more than $10,000. Runway work pays around $300-800, but it’s great for exposure and connecting with brands. Achieving a steady income requires a mix of landing gigs, consistently performing well and persistence in attending castings or sending self-tapes. 

With experience, Chierzi has learned which pieces flatter her body type and complexion. When selecting clothes, she avoids trends she has already modeled and disliked. This may explain why models always look fashionably good, even when off-duty. 

According to Chierzi, the key to navigating the industry is figuring out the impact you want to make. “Once you know what you want out of the fashion industry, it becomes easier to carve a path for yourself and set up achievable goals.” Her goal since having worked in Mexico is doing more international work. She dreams of Paris, Milan, and New York. 

Even though the modelling industry is becoming more inclusive, by using more models with plus-size or different body types and looks, there is still a long way to go in eliminating issues like eating disorders. 

And while the world may see only the beauty on the surface, for insiders like Ornelle, modeling is also about strategy, self-care, and even survival. She represents a side of modeling that values health and self-respect over appearance and success at any cost. It's about staying strong and focused, yet passionate in a world that can easily drag you down. 

Ornelle Chierzi’s first name means “flower.” Beautiful, elegant, strong, and rising above challenges, the name suits her. She has bloomed in style.

Sparkle with Substance: How Pageantry Helped Shaped Jacklynn Bowdery’s Confidence and Calling

Through gowns, glitz, and a growing love of fashion, Barrie’s Jacklynn Bowdery has turned pageantry into a masterclass in confidence, culture, and personal style.

When 21-year-old Jacklynn Bowdery steps onto a pageant stage, she brings more than sequins and sparkle, she brings self-assurance. “Pageantry really gives me courage and the confidence I need to live every day,” she says. “It’s taught me how to show up for myself and not just on stage, but in life.”

From her Filipino roots to the international runway, Bowdery is part of a new wave of titleholders transforming how the world sees beauty. For her, the crown is less about competition and more about connection. As beauty standards continue to evolve, young women like Bowdery are redefining what it means to be a “queen.” Through her titles, she’s turned a childhood dream into a mission: to empower others, celebrate culture, and make pageantry more sustainable. “The essence of pageantry,” she says, “is uplifting other women and girls to strive to be the best you can be.” 

From a Family Dream to a Lifelong Passion

Bowdery grew up in a multicultural home where pageantry was woven into her family’s identity. “My mom’s Filipino, and in the Philippines, pageantry is at the heart of the culture,” she explains. “She never got to live that dream herself, so she put me and my sister through pageantry to help empower us and open up opportunities.” She entered her first pageant at 14 and quickly found her place. In Miss Teen Philippines Canada 2018, she placed first runner-up, an early success that reconnected her with her heritage. “That first pageant reconnected me with my roots,” she says. “It really ignited my love for pageantry.”

By 17, she had gone from small-town contestant to Miss Teenage Ontario 2021, a victory she describes as “a pivotal moment.” A few months later, she claimed the national Miss Teenage Canada title. “Meeting girls from all across the country was incredible,” she recalls. “We were all there for different reasons, but we shared one goal, to inspire the next generation.” Her international debut came soon after, when she represented Canada at Miss Teen Mundial 2022 in El Salvador, placing in the top 15 (the first time Canada had ever placed in that pageant).

“It was surreal representing my country and connecting with girls from around the world,” she says. “It reminded me that confidence is universal.” At 19, Bowdery became Miss Asia Canada 2023, the youngest contestant to win the title. Competing against women nearly a decade older was intimidating, she admits, but staying grounded made the difference. “I told myself, whatever happens, happens, I’ll do my best and show why I’m here.” 

Finding Confidence in the Competition

While Bowdery is quick to acknowledge the glamour, she insists fashion in pageantry is deeply personal. “Besides the glitz and glam, it’s about individuality,” she says. “It’s about loving yourself because of who you are.” Pageantry, she explains, changed how she views style and self-expression. “I go to fashion and business school now, and it’s influenced how I dress, not in a bad way, but it’s made me more confident in taking risks,” she says. “I wore a suit for an interview once, and I’ve loved suits ever since. They make me feel powerful.”

★ “The empowerment of wearing feminine clothes and being comfortable in my own body really comes from pageantry,” she adds. Her sense of fashion has evolved with her confidence. “Being confident means being happy with who you are,” she says. “It’s about being comfortable enough to express that to the world.”

Sustainability and Style

In recent years, Bowdery has seen sustainability take center stage in the pageant world. “Sustainability has become such a huge topic,” she says. “A lot of girls are spreading awareness about how we can make a greener world for future generations.” For her, it’s more than talk, it’s practice. “I reuse and recycle a lot of my outfits. I donate or pass things down to other pageant girls. It’s about being mindful of what we buy and how we use it.” 

Bowdery collaborates with Filipino designers for her competition looks, including Ontario-based label E.Kash, known for its intricate pageant gowns. “I love working with Filipino artists,” she says. “They understand the cultural meaning behind what I wear.” One of her most meaningful looks was a traditional Singkil costume she wore in a Miss Asia Canada photoshoot, a Filipino Muslim dance ensemble symbolizing wealth, prosperity, and good fortune. “It helped me feel grounded in who I am,” she says. “That costume connected me to my heritage in such a powerful way.”

The Next Chapter

Now preparing for Miss Global Canada 2025, Bowdery hopes to take everything she’s learned from confidence to cultural pride, to the next level. “It’s been two years since my last pageant,” she says. “I’m excited to get back on stage, connect with the audience, and show how much I’ve grown.” Through her personal project, I’m Always First, she advocates for youth empowerment and self-love. “Confidence looks different for everyone,” she says. “For me, it started with journaling. Every morning, I write three things I’m grateful for and three things I love about myself. Over time, you start to believe it.”

★ “You don’t need a crown to feel like a queen,” she says. “You just have to wake up every day and love what you see in the mirror.”

Beyond The Crown

For Bowdery, pageantry isn’t just a phase, it’s a foundation. “I might not compete forever, but the lessons, the confidence, and the fashion, that will always stay with me,” she says. “I’m excited to see how my style and my purpose keep evolving, even long after the spotlight fades."

An Alumni’s journey in fashion: George Brown Alumni shares career, experiences and advice on navigating the Canadian Fashion space

One of our own shares her lifetime career in the fashion industry, take the journey through her eyes, the roles and responsibilities she filled, advice she passes on to help us understand and manage work/career expectations.

Early life and Introduction to the industry

Adina Sousa migrated to Canada from Portugal as a child with her family. She remembered always being a creative individual. She recalled creating her first bag at age ten (10). The ladies in her family sewed, she especially admired a cousin who was a seamstress who she remembered made “Beautiful stuff for the ladies”.

This early introduction to fashion motivated her to seek further education in the field. She attended Central Technical High School in Toronto then applied to colleges for fashion programs. She said she chose George Brown because it was the first school to respond (a practice they uphold to this day) and close to her home. Skills that helped Transition from school to work Adina stated that while she had always loved sewing, at George Brown she found drafting “was not easy and grading was more difficult”.

As she developed her skills at school, she said she discovered aspects she enjoyed which led to her career roles throughout her career. Adina said she participated in the school’s year end fashion show and realized that coordination was something she was good at and enjoyed, she like collaboration with the different teams that made the show complete, was introduced to different roles and functions throughout the production and felt fulfilled watching it all come together. This exposure formed the foundation of her career choices, she started initially as a sewer then supervisor, coordinator and assistant buyer, all positions of ongoing communication, collaboration with internal and external customers and suppliers.

The transition from George brown to the workplace was at first unsettling as Adina, like many people, had a hard time adjusting from the change of school routine to a new environment and faster pace. At school she recalled staying as late as 9:00pm sometimes working on assignments and said she even had her coffee cup as a reminder from those days. She reported that work after George Brown was difficult as she missed the school environment and the camaraderie among peers, at work she said she felt like a child the new young person hired, often ate alone as she was not a part of the more experienced work force. She had to adjust and developed sleep apnea as she was conditioned to study late and preferred to work late as she was not a morning person, sounds familiar?

Her first job was with Canadian Designer Linda Lundstrom who created the ‘La Parka Coat’ still available on Etsy.com. It was a friend from college who got a job there that told her Linda was looking for a sewer to put beads hand sewn onto garments. She then worked in the Design & Development department sourcing material, finding and notions. She became a supervisor in the sampling area, here she emphasized priority scheduling, in this capacity she ensured everything was organized and on schedule, prepared work ahead of time for her staff e.g. drafting samples, cutters made aware of specifics, sample sewers had the supplies they needed, garments were pressed to look their best and ready for models to showcase.

This would often mean working late into the evening to ensure staff work was prepared and ready for them to start the next morning. In the morning, she would check in with sample sewers that all was well, check messages then get on with her other functions. Her position as assistant director required her to observe, listen, see the designer’s vision be able to translate it across the team and anticipate the designer’s preferences and direction.

Designers then generally gave hint of block or style number and fabric type, the assistant as expected to know and fulfill everything else. Adina worked over ten (10) years as a Private Label Coordinator at Parkhurst knitting Company where she managed order of 5,00, 6,000 and 10,000 units for 10 – 15 companies including brands such as Dillard’s, Nordstrum, Sears, Johnny Apple Seed with a 2 – 3 weeks completion rate from contact to delivery i.e. drafting and on the line, “Design is about proportions” she said and explained shape, colour and dimensions were all very important aspects to a design and ultimately customer satisfaction.

What was most rewarding? Adina happily recalled working at Marks and Spencer’s in Canada and recalled it to be her most rewarding experience as the fashion was classic, well made with emphasis on clean finishes. During her time with the company, she travelled and gained cross section exposure to the company operations. She admired fashion of the 1980’s stating that decade was pivotal, bold, innovative. Popular designers were Wayne Clarke who specialized in Canadian Dresses, Alfred Sung, Pat McDonna and Danier Leather company, in the 1980’s leather was an important material in fashion What she wished she knew Learning to accept things beyond your control, don’t take stuff to heart

 Looking Back – Advice for future fashion students

Adina encourages skills for industry such as networking as she put it “It’s not what you know but who you know”. Loyalty, order, and having an organized space,’ dotting the I’s and crossing the T’s’ are good attributes to develop. Be passionate about your work. The profession sometimes offers low pay, last minute challenges, can be very demanding, passion is what will help you carry on. She wished there be more opportunity for apprenticeship as entering the work force requires on the job training to fully develop.

Last Words, “whichever path you choose, Practice! Practice! Practice!” Heartfelt thanks to our Alumni Adina for sharing her experience, insights and suggestions for success in the industry today.

From the Floor Up: How a Uniqlo Sales Associate Found Purpose in Simplicity

When Cindy Yu came to Canada on a working-holiday program a year ago, she only wanted to gain some work experience and see a bit of the world. What she didn’t expect was that a retail job would change her perspectives on fashion, and even on herself. “I applied online and that’s how I got in,” she explains. “I was really interested in this job at Uniqlo—nice clothes for everyone.

The brand’s philosophy, LifeWear, is about making real clothes for a fair price with no compromise. I liked that idea right away.” Now working as a sales associate at a Uniqlo store in Toronto, Cindy has found that simplicity can carry more meaning than most people realize. Inside a Typical Day Cindy’s days are full and physical. “I talk to customers about products, sort stock, check invoices, and help the cashier,” she says. “We stand, walk, and lift things for hours every day.

It’s not glamorous work, but she finds satisfaction in the steady pace. “It feels good when customers find something they really love. I’m always learning about new products and how to present them better.” Those everyday moments, folding clothes, restocking shelves, helping someone pick the right size, have helped her realize the importance of fashion. “You see how different people express themselves, even through something as simple as a T-shirt,” she adds.

Learning Patience

Retail isn’t always smooth sailing. “Folding clothes or doing inventory can get repetitive,” Cindy admits. “And dealing with rude or impatient customers can be tough.” Still, she’s learned that patience and empathy go a long way. “You have to stay calm and kind, even when it’s hard. Some people just need to be heard,” she says. These lessons, she explains, are part of what makes the job meaningful. “Working here has taught me how to handle people. That’s something every job in fashion, and life, really needs.”

Fashion with a Conscience

One of the reasons Cindy feels proud to wear the Uniqlo logo is the company’s approach to sustainability. “There’s an app that shows how much of the clothing is made from recycled or organic fabrics—93 percent, which is pretty amazing,” she says. She appreciates that the company doesn’t just talk about sustainability but builds it into their products. “It makes me feel like I’m part of something that matters. Fashion shouldn’t just look good; it should do good too.”

For Cindy, that sense of responsibility makes her job more than just retail—it’s being part of a global brand that tries to make fashion accessible and ethical at the same time. Room to Grow While many people see sales associate roles as temporary, Cindy looks at hers as a stepping stone. “The pay starts at minimum wage, but it’s easy to move up,” she explains. “You can become a supervisor, manager, or even go into corporate if you stay long enough.”

And Cindy became the manager few months ago. She’s seen coworkers move into higher positions and finds that motivating. “It shows that hard work really counts here,” she says. “And the experience you get—customer service, teamwork, problem-solving—it all helps if you want to stay in the fashion industry.”

Advice for Beginners

When asked what she’d tell someone thinking about joining fashion, Cindy doesn’t hesitate. “Be curious. Keep learning. Fashion changes fast, so you have to adapt,” she says. She also stresses the importance of people skills. “Networking is really important. Talk to others in the field, listen to their stories, and don’t be afraid to start at the bottom.”

Her words come from experience. “This job may not sound exciting, but you learn so much about what customers want. That knowledge is gold if you ever want to move into design, buying, or marketing.”

Finding Meaning in the Everyday

Looking back, Cindy says the job has surprised her in the best way. “At first, I thought it was just about selling clothes,” she says with a smile. “But now I see that it’s about people. It’s about helping someone feel good in what they wear.”

She pauses for a moment before adding, “Every folded shirt, every happy customer—it all adds up. I’ve learned that even small things can matter if you do them with care.” Cindy’s story shows that there’s purpose to be found even in the most ordinary places. Her work at Uniqlo is proof that fashion isn’t only about trends—it’s about connection, growth, and finding beauty in simplicity.

Service articles for Fall 2025

Service Articles:

• Fashion Geniuses: These influencers know their stuff
• Colour Me Confident: The Psychology Behind Colours
• Backpacks, Get the most out of your bag!
• Old Money
• Four Fashion Hacks That Will Change Your Life

Back page:

• Fashion Intelligence: The Devil Wears Knockoffs

Designer Robots: How technology plays a role in the fashion industry

Each version of any upcoming release focalizes on some sort of advancement: may it be stitching pattern, material or social theme. The use of technology has become prominent and intertwined as each decade passes. From the use of biodegradable materials in our everyday wear to mechanized shoes, it is a inevitable relationship that we have created for our self’s. The use of technology is showcased in a variety of ways. May that be the new “Gore-Tex” breakthrough or the creation of slip on sneakers. Not every piece of technology will be as flashy but rather a solution to our first, second or third world problems. There is a notion that technology and innovation will always be directed for good use but as we know, this is not the case whatsoever. There is a huge market for “who can cut the most corners” and the winners of these markets goes on to profits millions from this. Cutting edge technology has a use for all purposes whether that may be good or bad.

Material transformations

Back in 2015 Adidas announced a partnership with Parlay revealing a concept shoe using Ocean Plastics. Parlay and adidas reported manufacturing 11 million pairs of these shoes in 2019. This trend of major fashion companies segueing into environmentally conscious concepts gave birth to a wave technological innovations. Prada’s Re-Nylon, Hermès’s MycoWorks, Levi’s Water<less® and the list goes on. The concept of transforming materials has been around us for a very long time. A prime example of this would be the use of Gore-Tex. It was first created in 1969 and integrated into our everyday fashion a couple years later. Mainly showcased in outdoor jackets and footwear. This new found material that had great waterproofing tech along with being breathable marked a new milestone for fashion.

To Profit or not to profit…

While the use of technology is advertised as innovative and beneficial for the most part. Hidden among the shadows are the corner cutters. Using technology to maximize profits while using the least amount of materials. This can be presented in different ways. There is a big obsession for higher Grams per square meter (GSM) clothing. Manufacturers know this and will created the illusion of such. From adding chemical finishes to altering textures of fabric (air textured). We live in a market where the illusion of quality runs wild.

The everyday solutions

When we think of fashion innovations, one might think of the new Nike Mag self tying shoe or the thermo-reactive jackets from stone island. But our every wear may not be seen as innovative. The slip on shoes were a game changer for those who suffered from various disabilities. When the Velcro tech was first introduced, it allowed for easy wear for everyone from children to adults. The incorporations of this tech spread to a variety of different outerwear which not only allowed for new designs but a wide range of accessibility. Good faith technology has helped us in so many ways we might not even think of.

Backpacks, Get the most out of your bag!: Features college students should look for in choosing a backpack for their needs, comfort and style.

Hello peers! Do you have a lot carrying on your shoulders this semester? Not to worry, there are backpacks that are designed to help you carry-on. This article serves to awaken your fashion intelligence on features and benefits the right backpack can bring to your life. Buckle Up!

 Functionality

Backpacks come in a variety of sizes, materials, colours, and aesthetics.

Ergonomics play a significant role in how much of a fit your backpack is for you and how its design helps to relieve pressure off you shoulders and back. Padded straps give support to shoulders by adding cushion to the straps and acts as a buffer between your body and the weight you shoulder. Chest straps and waist straps help to distribute weight from shoulders to hips and torso which helps to maintain proper posture.

Size and Capacity is about having a bag that fits your daily needs like books, supplies and laptops. Compartments are helpful features that organizing your items in a neat, accessible manner. 

Durability

The durability of a backpack is dependent on the material from which it was made.

Nylon is a synthetic fabric that is strong, lightweight and lasting, water resistant and resilient to wear and tear. Polyester is another synthetic fabric that is resistant to fade and holds colour well for a long time. Leather is a natural fiber used often for fashion and business-oriented bags; however, its weight and low water resistance makes it unsuitable for everyday functions.

Style

Curate your backpack from a brand that reflects your style.

Popular brands include The North Face, JanSport, Patagonia Refugio, Dagne Dover Dakota, Sol and Selene, Troubadour Orbis, Herschel Supply Co. Canada and Fjallraven Kanken.

The North Face Jester backpack is an example of functionality, durability and style. It is compartmentalized to keep things organized, includes a 16” sleeve for Tablet or Laptop, a water repellant finish that prevents the fabric from absorbing rainfall etc. The material is a mix of recycled and new materials content, a water bottle pocket to keep Hydration at hand, flexible yoke padded back and straps with lumbar panel for added comfort and support and the innovative feature of light reflective detailing adds safety to its functionality.

Healthy Backpacking

Orthopedic surgeon Dr. Kevin M. Taliaferro of Henty Ford Health System (Detroit, USA) cautioned on Local 4 News morning program ‘Heavy Backpacks and Back Pain’ (August 25, 2025) that backpacks that are too heavy or poorly fitted could cause back pain for children. He advice to avoid this was to ensure that backpacks were proportionate to the size of the wearer, contents should be approximately 15 - 20% of their body weight as larger backpacks contribute to more contents which put more pressure on the spine. Weight distribution is important and was suggested to pack bigger or heavier things towards the back of the backpack and closer to the spine shaping like a slope and not a brick. It was stated that the best way to carry backpacks was to adjust the shoulder straps, so the bag is between shoulder height and the lower spine. These concerns and suggestions are also applicable to college students’ health and comfort.

The Fashionably Intelligent

Now that you are informed on features and proper wear of backpacks, go forth into the world and choose the one that fits your comfort and style.

Fashion Intelligence: The Devil Wears Knockoffs

In the world of Fashion, high-end designers are considered to be Gods, creators of prestigious pieces that often influence the direction of fashion trends. Chanel, Gucci, Hermès, Louis Vuitton… these names are known worldwide. Their pieces are seen as symbols of luxury and status, making them highly desirable. These items are very expensive and not accessible to all, leading to increasing demands for high-end fashion goods at lower prices, triggering sales of knockoffs. Counterfeit goods are often significantly cheaper in price and in some cases, priced high to scam customers. Replicas are easily accessible and sellers face fewer consequences. While they are affordable and fashionable, they raise many ethical, environmental and legal concerns.

Fashion Hell

According to the Organization for Economic Cooperation and Development (OECD), sales of knockoffs represent 3.3% of global trade, a multi-billion dollar industry. Fashion United reports that 44% of consumers bought replicas in 2024. Around 10% of designer products sold are knockoffs and 80% of consumers have unknowingly purchased fake designer goods. Fakes are not only sold through unauthorized retailers, but also global websites like Amazon, Aliexpress and DHGate. E-commerce escalates the issue, making it easier for counterfeiters to reach worldwide consumers. Approximately, 70% of counterfeit goods sold are manufactured in China. Counterfeit goods contribute to the degradation of the environment. They are often manufactured in unethical working conditions, with low-quality, toxic materials and dyes, adding microplastics to the environment. Unlike investment designer pieces, knockoffs do not have such lifespan and are likely to be disposed sooner. According to The Environmental Magazine, the designer replica fashion industry contributes to 4% of global landfill waste. Besides, the unregulated working conditions in some of these manufacturing countries, lead to the use of child labour. Children are easier to exploit and can be forced to work 16 hours daily.

The Scary Truth

When you purchase knockoffs, you are giving financial information to organized crime. The main idea behind creating replicas is fraud, profiting from an established brand. An ABC news report about “superfakes” in November 2023, shares the biggest counterfeit goods seizure in U.S history. An estimated 220,000 fake luxury items were seized, holding a manufacturer-suggested total price of about $1.03 billion. U.S Customs and Border Protection (CBP) Director Frank Russo states “Counterfeit goods are a direct link to terrorist organizations.”

Many terrorist organizations engage in selling replicas and stolen artifacts to fund their illegal activities. For example, the 2015 terrorist attack in France on Charlie Hebdo Magazine was initiated by criminals who funded their weapons by selling fake Nike sneakers. According to the Government of Canada, The Copyright Act, The Trademark Act and The Combating Counterfeit Products Act, infringers may be responsible for attorney fees, damages, court fees and have to forgo profits. The court may seize goods deemed in violation. Criminals scamming victims into buying fake items for $5000 or more, could face prison time. These laws must be enforced significantly. According to Fashion is Physcology, knockoffs help people feel like they belong. Despite the negative impacts of counterfeit goods, the social pressure drives many people to purchase them regardless.

Wear Your Values Over Logos

The next time you are wanting to purchase a knockoff, think about who you are giving your information to, and what they will use it for. If these organizations are willing to not only steal and copy multi-billion dollar brands assets but also scam thousands of dollars out of customers, they are capable of committing other serious crimes like drug dealing, sex and human trafficking and terrorism. Louis Vuitton started adding traceable microchips inside their products. Brands should use AI to scan online marketplaces and detect counterfeit goods. Buying knockoffs should be seen as encouraging crime. Instead of purchasing a fake, getting a look alike with no branding, same shape and colour, simply without trademarks will give the same fashion effect. Out-smart societal pressures that’s Fashion Intelligence. Because the real devil; wears knockoffs.

Old Money

In the spirt of fashion intelligence old money isn’t about inherited wealth, it’s a mindset of timeless elegance, whispered secrets, and effortless sophistication. Drawing from the golden eras of the 50s and 60s, channeled through music and personal bonds, this microtrend lets you blend vintage glamour with modern twists. Perfect for holiday gatherings or cozy winter knights here’s how to embrace it. Inspired by icons like Elizabeth Taylor and contemporary voices like Lana Del Rey, let’s explore this aesthetics wardrobe, evaluating classic pieces against fresh renditions all while keeping it fun.

Vintage Vibes: 50s – 60s icons

Think Elizabeths Taylors poised glamour, Barbra Streisand’s bold flair, and Judy Garlands whimsical charm. These women defined an era of rich, secretive style that enriched The Great Gatsby vibe. Taylors looks often featured clean lines and sophisticated tailoring, like fitted dresses in neutral tones with subtle embroidery. To incorporate and compare go with a tailored wool coat or a silk blouse, pieces that whisper luxury without screaming it. Pair with pearl earrings for that corporate gesture vibe. Pro tip: Thrift stores like Value Village in Toronto have a great selection for this era under 50$, versus splurging on new replicas. This approach keeps your look intelligent and investing in quality that lasts through Januarys chills.

Modern Muses

Fast-forward artists like Lana Del Rey and Holly Macve whose rustic, lonesome lyrics evoke old money flair and dysfunctional romance. Del Rey’s style mixes ethereal dresses with tweed elements, bending nostalgia with today’s flair.

Macve, with her country noir edge, inspires cozy knits and flowing skirts. To embrace this, evaluate your oversized weathers at home, a neutral or beige cashmere blend from Uniqlo for 80$ will do the trick, adding a pop of red lipstick for that secretive allure. For winter, layer with a fill-length coat. This fusion keeps the aesthetic fresh, ideal for holiday parties where you want to feel like a star without the spotlight.

August Richards

Old money shines brightest in shared moments, like my bond with friend August Richards. We channel it through rustic tunes from Tim Buckley’s folk melodies playing as we sip wine and dance in the living room with a wonderful full fur coat over a simple black dress as seen in the cover, but for me maybe I’d have a glass in hand and a bespoke suit tailored to perfection. To try out the August and Hugo festivities, host a small gathering indoors or outdoors, play your favourite 60s tunes, and rock on like you’re in The Great Gatsby.

Essentials

To balance old with new, focus on versatile staples. Start with a striped button down layered under a sweater vest. Add flowy trousers or a tennis shirt for movement and minimal gold jewelry with loafers. For holidays, incorporate velvet accents to make it elegant yet cozy. Shop locally at Queen West boutiques for Toronto designers, or online at Asos for mixes. This curated approach ensures your style exudes unspoken confidence, provided old money is about intelligent choices, not just deep pockets.

Four Fashion Hacks That Will Change Your Life

Its always good to be intelligent about what you wear, but have you considered the intelligence of how you wear clothes? With anything in life, hacks exist to make it easy, convenient and smooth. Fashion hacks serve two main purposes: maximizing convenience and elevating style. These unique fashion hacks are going to make you feel like your best self, and once you try them you may never want to go back.

Why Pick Between Shorts and Pants?

If you participate in any athletics or sports, you might wear shorts as apart of your athletic attire, but what if, they can be used in more than just sporty outfits? Wearing shorts under your pants is a fun way to elevate your look as well as provide many benefits, regardless of your athletic level. Perhaps your pants are too low-waisted, and are uncomfortable, shorts under your pants would solve this problem by covering any unwanted areas of skin exposure. Or let’s say, the material of your pants is too slippery and tend to slide down, the shorts underneath would create friction between the pant fabrics, helping your pants sit at your desired level without sliding or shifting. If you need additional pocket space, utilizing shorts with pockets can serve as a secret compartment for all your storage needs. You can collect a whole bunch of colours, styles and patterns to mix and match with all your pants, whether u want the shorts to blend in or have them stand out as and accent or statement, they can look super cool!

Cinching Made Easy

This next hack might be super helpful to fellow short people. The reality is, it’s hard to buy pants that fit because they’re all too long. If you don’t have sewing skills or resources, altering the pants can be a nightmare, but not anymore. Try using hair ties or elastic bands to cinch the bottom of your pants. Its simple, after putting on the pants, slide a hair tie around each ankle of the pant, then fold the fabric over the elastic as many times as your heart desires (and your height requires). Not only does it serve a practical purpose, removing the elastics also gives you an alternative way to style your pants, that’s like buying 2 pants for the price of 1!

Strong- Headed

Have you ever worried about your hat falling off your head? Try attaching shoelaces to them for the most secure fit. If you don’t have extra shoelaces laying around, you can use ribbon or any other string-like object you can find. Start by putting on the hat and indicate which spot is closest to your ears, then simply attach a strand of the lace to each side. This can be done with glue, a sewing needle and thread, or honestly, even a stapler. Once the strings are firmly attached, put the hat back on and tie both sides together at the nape of your neck and tuck under your hair to hide the string. Now you’re all set and it won’t come off until you’re ready to take it off.

Sweatpant-ifying Jeans

This last hack is more of a fun way to wear jeans, though, it could be beneficial if they’re too loose. Sometimes, a belt can seem too chunky, tedious to buckle or unbuckle, or perhaps not quite the right colour. There are also cases where the right gromet may not exist, the perfect fit is in the middle. Why not use a drawstring like sweatpants? Just string one through the belt loops the same way you would a belt, and boom, the perfect fit every time! This hack can be applied to any pants with belt loops, not limited to jeans. Did any of these hacks sound useful to you? Maybe it inspired you to level up some of your own hacks. Try them all out and experiment with your fashion, you’ll be surprised how easy it is to look and feel awesome at the same time!