The Ethics of Extravagance and Excess: Redefining overindulgence in the fashion industry

For better or for worse, fashion is at the forefront of feeding our desires for extravagance and excess. A luxury once enjoyed in moderation, has now become not only a statement of creativity and identification but also a source of immediate gratification. From opulent runways and overpriced items to fast fashion and ever-changing microtrends, the fashion industry continues to revolve around both extravagance and excess.

Social Impact of Style

The obsession with extravagance and excess in fashion has huge social implications that can not be ignored. Fashion excess fuels the ideals of materialism, which results in overconsumption and the prioritization of possession. The constant desire for consumption can lead to dissatisfaction and financial stress in consumers. This leads to a disconnect with society and ethical issues, reducing one's capacity for empathy.

Longing for Luxury

Luxury and fashion go hand in hand with extravagance, related to brand names, intricate craftsmanship, lux materials, limited items and overpriced goods. Owning luxury high fashion items serves as symbols of success and social status, which ultimately contributes to some ethical concerns.

High fashion caters to the desires of the elite and wealthy through exclusive and expensive items, which only perpetuates class division. Such divides in fashion suggest that those who can not afford, do not deserve. Ironically, many high fashion brands are built on the backs of the lower class, with allegations of exploitation of workers and unethical labour practices.

Environmental Ignorance

The fashion industry has long been criticized for its environmental footprint, contributing through excessive water usage, chemical pollution and arguably the biggest contributor, textile waste. A combination of societal pressure, along with the rapid influx of new and different microtrends, justifies the purchase of an inundation of cheaper clothing from fast fashion brands.

This contributes to waste and excess directly through the consumer purchasing above their needs, as well as having to purchase new items more often due to the cheaper quality of the items. Luxury items are also often made using rare and extravagant fabrics and metals, which may deplete natural resources, exploit animal fibres and hides, or contribute to environmental degradation. The use of exotic animal skins and fur raises ethical concerns not only in terms of inhumane practices but also may threaten endangered species.

Balance and Accountability

With all this daunting information, counteracting these issues is seemingly impossible, but all change begins with thought. As consumers, it is our duty to make conscious purchases by prioritizing sustainable practices and embracing brands that are ethical and eco-conscious. The best way to hold yourself accountable is by shopping for brands and companies that emphasize transparency. Examples of such brands include;

• Alohas: Provide an on-demand approach to prevent material waste and offer a variety of plant-based leathers and styles made from apple, cactus and corn!
• Everlane- focus on eco-friendly materials and recycled textiles.
• Frank & Oak- Ethically sourced and Canadian-made clothing.

The ethics of overindulgence have a deep-rooted history in the fashion world, with long-lasting consequences for both society and the planet. Fashion should inspire creativity and individuality while championing the consideration of sustainability, transparency and social awareness. It is our obligation to embrace change and create a space where fashion not only looks good but also does good.