The question that has always been in my mind is, are the means of sales in a second-hand fashion store the same as in a basic retail store? When I walk into a second-hand fashion store, I can feel the difference. The sales of second-hand stores are very relaxed, and they do not take the initiative to introduce their products to customers, while the sales of conventional retail stores will take the initiative to talk to customers and introduce their products. Although the attitudes of both parties are very friendly and enthusiastic, for customers, second-hand stores seem to be more relaxed and casual. I met a Nordstrom salesperson whose name is Harrison during a job opportunity. We discussed a lot about fast fashion and second-hand fashion.
When I asked him what do you think is the most important ability in nordstrom? And he said : “ The basic skills of sales in addition to you have to have good sales skills, at the same time you have to understand the latest trends, because you are the pioneer to lead the trend, part of the customer is from the network to understand the latest trends, and part of the customer is from the sales to learn.” When I asked Harrison what he thought of the second-hand market, he said : “ Second hand now occupies a large part of the market. There is a growing concern for the environment, and sustainability, and we can see that many brands are starting to use recycled materials to make their clothing, thus reducing the environmental pollution from the fashion industry.” So far, second-hand seems to be a new trend and popular. Lots of people are following second-hand fashion, because they think the second-hand is more green, cheaper, and more unique.
For the current fashion environment and market, second-hand and even recycling are big money-making gimmicks, so when I went to Yorkdale last week, I found a new vintage store. When I walked into Nordstrom's At the same time, I also saw that many brands started to have recyclable clothing labels on their clothing labels, such as vero moda. This is enough to prove that the current mainstream is the sustainable development of fashion. Harrison also expressed that Nordstrom is introducing more sustainable brands, especially local Canadian brands, that are committed to fashion sustainability and reducing pollution to the planet.
For example, Mackage is using recycled materials for all of its products this season, making them stylish and functional at the same time. Sustainability is important for the used market. They need to ensure quality, adjust prices, and at the same time cater to market trends. But the focus right now for me is how do customers know what they really want? Customers are increasingly considering the practicality of the products they buy, and during the sales process, we find that customers are very interested in products made from recycled materials. Not only that, consumers are also increasingly interested in second-hand products, and the price of some second-hand clothes is even higher than that of a brand-new product. In the process of chatting with customers, we learned that consumers will redesign some old clothes and add some of their own style in it to make themselves more unique. When it comes to sustainable fashion, Harrison agrees. Because he thinks that the recycling of used clothes program is a good trend, it helps consumers to solve the problem of disposing of used clothes to some extent. At the same time, the environmental impact of the fashion industry can be reduced through this program. Finally, for the second-hand market, sustainable development is very important. After all, fashion is a cycle. If you can ensure the quality and control the price, the development of the second-hand market will be very good. Of course, I think the rise of the second-hand market has also made a good indicator for fast fashion.
Recently, on the advertising screen of the h&m store in yorkdale, I saw that they began to recycle, recycle second-hand clothes, and start secondary use. After all, the harm of fast fashion to the environment is irreversible. When a greener and more environmentally friendly fashion becomes the mainstream, human beings will be the first beneficiaries. When I talked to Harrison about it, he was shocked, he thought it was a good start, he hated the h&m brand, but he said if they could do it well, He is willing to start buying h&m again. because he feels the recyclable used clothing program is a very good trend that somehow helps consumers solve the problem of getting rid of their old clothes. At the same time, the environmental impact of the fashion industry can be reduced through this program.
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