We can easy to see tomb of waste in documentary film. Clothing is same! While the Earth is withering due to environmental problems caused by accumulating clothes and textiles, we were faced serious environmental caution which called "COVID". Brands attempted difficult challenges to complement everything. let's find out a new transformation of clothes, and a style which have completely changed into new by COVID.
New aspects of “USED” fashion
Most people would think of the word second-hand, old, and run-down when it comes to used fashion. All of these words are correct to be included in the "used" fashion. But with these words, we can create a new style. We can largely be divided into three categories. Vintage fashion and grunge fashion, and retro fashion. First of all, vintage means aging wine, which is said to have been named as such meaning clothes that give a comfortable feeling like aged wine. However, the current vintage clothes seek more sophistication by transforming the clothes used in the past rather than comfort, and create a neat atmosphere with warm and monochromatic clothes. In addition, retro fashion, which is most similar to vintage look, literally reminds you of the clothes you wore in the past.
Representative retro fashion includes overall, empire waistline one-piece, and farmer shirts. It is a style that can remind you of retro memories while taking out clothes that you used a few years or decades ago. Lastly, grunge fashion looks shabby, but it is practical and gives sensuous comfort. This fashion, which creates its own style regardless of any form, adds charm to the layered or opposite material. In particular, the fashion can be completed with styling such as old shirts and vests, jackets, dress shirts, and scarves used by someone. With these various styles, we can create a "USED" fashion new and easy.
Circling fashion trends
The growing number of vintage shops and second-hand shops has also had a great impact on the fashion industry.
They have begun to be interested in reuse, and more and more brands are already selling modified clothes. To give some examples, Patagonia, well-known as the brand of reuse, is a representative example. They also carried out projects to collect discarded clothes and create many outdoor areas by utilizing the characteristics of them. And the brand zero waste Daniel is a designer's brand that pursues upcycling fashion in New York, and he used 'reusing clothing fashion' in each fashion show and makes them in different forms to create clothes, his own design. In addition, many of the most popular brands, including Urban Outfitter, Burberry, and Nike, collected and reused discarded clothes, and in particular, the Reuse-A-Shoe project, which makes new shoes with Nike's reused textures, made people's perception of reuse more positive.
Unique Advertising and easy accessibility
"Used" fashion is not only used for expensive brands or their own designer works. Spa brands, which we can easily see, are also paying a lot of attention and effort to "used" fashion. Spa brands, which are easier and more convenient
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