Fashion and technological innovation create compelling ways to connect people to companies while creating unique purchase and wear experiences. New textile and technology advancements are transforming the way fashion products interrelate with the environment and customers.
The Story of Michael Daniel
Michael Daniel, an American fashion designer and creative director known for his innovative designs and precise tailoring. He feels that "fashion is about beauty and that the narrative behind fashion may be just as beautiful." From 2001 through 2010, Daniel worked effectively as a creative director and designer. In 2010, he chose to take a break and traveled around India till early 2012. His experiences on the subcontinent profoundly altered his perspective on life. He had an increased interest in environmental issues, animal welfare, and children's concerns. In January 2012, Daniel returned to the fashion sector to make what Oliver Horton of The New York Times called a "revolutionary" new statement with his new brand, Honest By – the world's first 100 percent transparent company and pioneer in pricing transparency. Honest By discloses the whole supply chain for each product it develops, resulting in complete pricing transparency. It is a significant statement in the fashion business which gives hope for a more transparent and respectful industry as a whole. Daniel has been following Honest By from its inception. To him, it had long been one of the industry's most avant-garde premium brands.
According to him, several young, so-called hype businesses aspired to revolutionize fashion or disrupt the industry. However, only Honest By has questioned its tenets and addressed what truly matters. Daniel stated in his remarks that he was including GOTS (Global Organic Textile Standard) certified fabric elements into his collection. As not all of his textiles were approved at the time, he would refrain from communicating about it. Daniel feels that being true to oneself is better than perfectionism. When he came over Y/Project four years ago, the collection was around 80% leatherwear. Although leather is ingrained in people's DNA, Daniel did not include a single leather garment in his most recent womenswear collection.
Additionally, he had been utilizing a great deal of linen. Linen from Belgium. One of the most eco-friendly materials available. He even managed to incorporate linen into his sneakers, he stated. He was undoubtedly attempting to be more environmentally conscious and consistent in his fabric selection. Daniel discussed DRKN, an online company that provides customers with t-shirts and winter wear. Fredrik Weisner, Greger Hagelin, and Michael Mohn founded it in 2014. DRKN is a street fashion brand that embraces gaming and digital culture. The clothing brand collaborates with European textile manufacturers to create edgy, unisex black apparel with overt gaming inspirations. The primary source of inspiration is Counter-Strike, which, according to him, is evident in the label's jet-black bomber jackets, pullovers, and vests, which incorporate the game's railway map as a geometric camouflage design. Darkness embodies the chaos of online realms and is a result of the inspiration derived from all the dystopian places encountered while gaming.
DRKN brought together individuals worldwide connected in a subculture and capable of swiftly deploying their power. It is past time for this massive part of the market - which continues to expand - to have a label that properly reflects them.
What struck Daniel the most about DRKN was that it was similar to starting a new market with virtually no competition. He provides an alternative to the majority of apparel manufacturers with this line. Daniel lacks a cultural or social history that is typically defined. He has no preconceived notions about who his clients are in the actual world. Rather than that, he wishes to inspire people to embrace the virtual world's principles and urge them to use their imaginations freely and become whatever they like. He had been concentrating his efforts on developing a gender-neutral brand identity. Anyone who, like DRKN, felt a part of a very dark and chaotic world, owing in part to the online realms in which they participated, would understand his inspiration and cause. Daniel wishes to demonstrate that games are essential and that gaming culture and gamers themselves should be regarded more seriously. Gaming is a fascinating way of life. He wanted everyone to be able to demonstrate their enthusiasm and accomplishments through such a collection. He is also a great fan of science fiction and how the world is changing due to technology. He believes in a world where people are significantly enhanced by technology, an area in which he intends to work in the future.
Daniel discusses his experience as a startup firm creating a brand in the United States of America. According to him, the procedure had been insane. A lengthy learning curve replete with trial and error. He was still establishing the brand, and settling into a business routine would take time. Fashion is a complex business to navigate and appears to be constructed on a dying paradigm due to the digital era. According to Daniel, it was ideal to launch a new business because he had direct contact with his clients via social media and could quickly create a following, test, and learn without going via wholesale outlets. However, the process is time-consuming in terms of growth, with a heavy emphasis on digital platforms. Customers want to know that a brand is available in stores where they can purchase easily. On the other hand, boutiques are hesitant to order from new brands because business is slow unless the customers are among the few who have adapted well to online shopping and want to see hype and a solid social media following before taking a chance. Daniel explains that it is a crazy vicious loop, and it is all about figuring out how to fit in.
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