-By Biwen Pan
The fashion world
had changed in decade. The first impression of fashion was hard to catch for
normal people and it is for the celebrities, royalties and wealthy people.
However, almost everyone can reach the fashion if someone loves fashion nowadays.
What is happening in the fashion world? Why
almost everyone can actually catch the fashion?
In these recent
years, fashion industry is more competitive and diversified than before. There are a variety of designer, fast fashion etc.
brands appareled to market. In order to keep and explore the market, different
brands started to adjust their brand image.
For
example, Givenchy is a French high-ended couture designer brand. It used to
design haute couture to celebrities, politicians, royalties etc. Since Riccardo Tisci became
the head designer in Givenchy, Givenchy had another new face to everyone. Tisci
not only brought new blood to Givenchy, but also create the Givenchy’s street
style’s clothing line.
More and more designer brand had developed theirs clothes
for the daily wear instead of only for the party or important event. And there
are some of designer brand had created their lower priced line in order to
explore new market to increase sales and popularity.
How to survive in
this competitive environment in fashion industry? Social media has played an
important role in fashion public relations within fashion industry. Social
media such as blogs, photos and video sharing sites are increasingly crucial to
fashion public relations. Because social medias are mostly free, people can get
in touch with the fashion news etc. if they have a cellphone or a computer.
At the meantime, there are some “fashion addicteds”
started to write fashion blogs, making fashion videos on Youtube, or posting
fashion photos like outfits, fashion items into social medias. Because these “fashion
addicteds” are not celebrities, people are more willing to follow fashion them.
Fashion brands will
sponsor these people since they are started to well known. Because these
bloggers and youtubers have a range of followers and subscribers, by sponsoring
products or inviting them to fashion events actually can increase brands’
popularities on the social medias.
Let’s talk about
the bloggers, who are writing fashion blogs, sharing fashion ideas, outfits, fashion
trends etc. Some successful bloggers have a bunch of fans in social medias.
Chiara Ferragni is an Itanlian fashion blogger, and her
blog’s name is The Blond Salad. She was a dentist in Italy, and she started to
blog in October 2009 when she was a student. On her blog, she is sharing outfits
and fashion ideas on her website. She is always trying different styles of
looks to show people how she style different outfits. She is also sharing her
ideas in different areas such as: fashion, beauty, travel etc. Girls actually
can see different products on the same site. There are a bunch of beautiful
photos posted on her blogs.
Ferragni was
introduced as “One of the biggest breakout street-style of the year” from the
magazine New York.
Ferragni had successfully
being a fashion blogger. And she also creates her footwear line as well.
Aimee Song is a
Korean American interior designer based on Los Angeles. Her blog’s name is Song
of Style, which is sharing her daily fashion photos such as outfits,
fashion items, design inspiration, and more. She is sharing every singer day
outfits by beautiful pictures and descriptions.
And the blog also indicated the featured
fashion item that she is wearing. At the same time, she also taking lots of
pictures and some videos of where she goes, or something she things is
interesting and beautiful.
The fashion world
had changed, it changed to open to everyone. Fashion is not only for the people
who can afford fashion, but also for people who love fashion.
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