On a beautiful Saturday afternoon, I sat
down with Jasmine Glass, Creator and Editor-in-Chief of Toronto-based beauty
and fashion editorial magazine, glassbook,
to gain further insight into the magazine and what goes on behind the scenes.
glassbook was launched as an online editorial publication in October 2011.
Their website (www.glass-book.com)
quickly reached viewership in 136 countries in just one year. In June 2012, glassbook launched their first quarterly
print issue (available for purchase on eco-friendly print-on-demand site
Magcloud.com), and gained immediate attention for being a Toronto publication
on the rise.
Jasmine Glass is a 27-year-old, passionate
and driven individual with an
eye for all things beauty. She studied Make-up Artistry at George Brown College in Toronto and found
her niche within the industry after working with photographers on-set producing
editorials. Jasmine saw the immense creativity that goes into producing a
breathtaking editorial and immediately wanted to create a way that independent
artists were able to have their work published. That thought spawned the idea
for glassbook.
Initially, the brand was launched as ‘GLASS Magazine,’ but when it was time to
create the website, “glass-book” was suggested as a domain name. “At first, I
was hesitant about having the website be ‘glass-book.com’ as I had wanted it to
be called ‘GLASS Magazine’, but
eventually it stuck in my head and sort of made sense. It also sounds good when
you say it, I think it flows. I wanted the contents of GLASS Magazine to also be viewed as an art book, so ‘glassbook’ it was!”
“Once we established our online presence
and had a publishing platform, the editorials poured in, our Facebook page was
gaining “likes” at a surprising rate and we finally had an audience for the
beautiful editorial art we wanted everyone to see,” states Jasmine in an
excited manner. Eight months later, glassbook
was available in print. “I wanted this project to be tangible, something that
people could put on their coffee tables and have as a conversation piece.”
It’s evident that passion is the driver for
this magazine. “When I see beauty and fashion being showcased in its full
potential, it ignites a feeling of inspiration and overwhelming passion that I
hope to be able to provide others with by bringing this art to them that they
might not see otherwise,” said Jasmine.
So, what are Jasmine’s plans for the
future? glassbook is launching a web
series where the audience can get a cozy behind-the-scenes look at the process
of creating editorials and how they run the magazine. “The show is titled ‘Ambition: Exposed’ and it will bring
our loyal followers and a new audience into the world of glassbook,” said Jasmine. “We are so excited and grateful that our
contributors will receive the exposure they most certainly deserve.”
Along with the launch of ‘Ambition: Exposed’, glassbook will release their 4th print issue on the
first day of spring (March 22nd). “This issue has truly summarized
what the glassbook brand stands for.
While keeping with our dark, more edgy taste, there’s also a lot of soft
glamour and colour within the editorials. It’s fresh,” said Jasmine, with a
smile on her face.
As spring is in full bloom and new
beginnings are occurring, glassbook
begins a new chapter with their new endeavours. Be sure to keep your eyes
peeled for the beauty that glassbook has
to offer.
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