Untitled: Sustainable production

In today's society, people are thinking more about environmental issues while making fashionable clothes. Recyclable fabrics are appearing more and more in the products of various brands. Recyclable fabrics are a new type of environmentally friendly fabric. The raw material of recycled nonwoven fabric is extracted from waste mineral water bottles and Coke bottles, also known as RPET fabric. Because this nonwoven is a reuse of waste, it is becoming increasingly popular. 2021 reports that 62% of lululemon's products are currently nylon and polyester, but only 6% of them are recycled. lululemon plans to replace all of its products with renewable materials by 2030. lululemon says this is a very important commitment, and that this transition will require a lot of energy and resources, so it will take time to complete gradually.

There’s no denying that the fashion industry plays a part in today’s climate crisis. It’s essential that we adopt new industry practices that stress the planet less, from reducing energy use, emissions and waste, to taking a smarter, more responsible approach to water use and conservation. Not only do we tackle these issues head-on, we share our innovations with the entire industry. This innovation will not only reduce pollution but also protect the environment. At the same time achieving fashion sustainability. We hope that more and more brands will join this innovative program.

Almost everyone has one or two pairs in their closet, but not many people understand the production and making behind jeans. A pair of jeans is created from the process of dyeing, weaving (adding white yarn to add shine), sewing, pre-wash process (ageing and sanding), and washing. However, the process of making them involves thousands of chemicals (many harmful to humans), consuming and polluting large amounts of water, and hours of processing time. We refuse to accept the fact that "to wear jeans is to pollute the environment", but you have to admit that the cheaper the jeans are, the less environmental protection measures are taken in the production process.

The over-consumption of crude fast fashion brands by low consumption groups is especially obvious compared to the excessive waste caused by chasing luxury goods. While you pursue the old, washed process of jeans, your and my endless pursuit of material is the greatest source of pollution to the environment. In the past, workers needed to spend hours in front of a pair of jeans, just to create different old and worn processes by hand, followed by throwing the jeans into a large washing machine to be aged. The latest Levi's PROJECT F.L.X. replaces all the manual aging processes with lasers. With efficient laser polishing, a pair of jeans can be made in just 90 seconds. Not only that, Levi's has introduced a new sustainable jean made from organic cotton and Circulose, a breakthrough material made from worn-out jeans. Each pair of jeans is made from 20 percent recycled denim, 20 percent sustainably sourced viscose fiber and 60 percent organic cotton, in addition to reducing water, chemical and CO2 emissions during the manufacturing process.