THE DISRUPTION
Throughout the past year’s technology and logistics combined with e-commerce business has become very advanced. Understanding the new development of retail strategies, e-commerce businesses have been a very profitable way to run a business within the fashion industry. Due to it being an easy and less time-consuming way of making purchases, online shopping has become an extremely popular and an attractive trend for the fashion world and for consumers compared to shopping in stores. However, this brings to a question, is online shopping really the best option for you to be shopping?
Looking at this disruption that e-commerce businesses has caused negatively relating to the environment along with people spending too much time towards the internet more than looking after their health, and a lack of customer service that can only be provided to one in store. The whole point of having stores are for customers to have experience with the physical item in hand before being able to purchase the products they are looking for which is the whole point of “shopping”. Visiting the stores does not only expose you to the latest styles and trends in that are hot in the fashion industry but also helps you communicate with other people including the service that is given to you while shopping. Customer service that is given to you directly gives a clearer understanding of the product value and quality which also allows you to compare and make judgements from one thing to the other directly. While on the other hand, shopping online makes you not want to step outside your house, and you could only read about the product information and receive it without seeing it.
FATIGUE HUMANS
Other than people just being lazy, sitting at home and looking for the things you would want to purchase online effects your health in many ways and also makes you less interested to want to look towards the many different kinds of stores that are located to see what varieties they carry. This is the biggest issue that leads people into unhealthy options while they can still keep themselves in shape by other things. Think of shopping in stores as a refreshment that keeps things off your mind while you are admiring the things that are created by talented people.
ENVIORMENTLY UNFRIENDLY
Let’s compare the two methods of shopping. E-commerce-based shopping consists of many logistics that effect the environment. Things like pollution, packaging and gas. The biggest one out of all the amount of money that is put into the different delivery methods. While all you really need to do is go shop in stores and you are the delivery method for yourself. It is that easy! The less you shop online the more environmentally friendly you become, and the less pollution is created. REMEMBER, although there are many other ways this world is being polluted let’s not be a part of those many. Fashion is meant to be given a closer look at. So, let’s take the closer look while taking a step outside your comfort.s
2 VISIONS
After interviewing a consumer who strictly does online shopping along with a consumer who only enjoys shopping in stores, comparing the two different consumers were a great example of understanding two different personalities towards their likes and way of looking at fashion. According to the consumer who takes great interest shopping in stores said, “I am very specific with my quality and material, I get anxious when I shop online because I always wonder if it would fit right or not and then I hate making the effort to return it”. While the interviewer who shops based online said “I enjoy shopping online, I mostly only shop on Fashion Nova I feel like I never find the uniqueness that I look for from in stores that I do on Fashion Nova”. The two interviewers had a very different perspective from each other’s based on the way of shopping however the e-commerce-based consumer also mentioned some pro’s and con’s that were not relatable to the other but were the obvious things that are not provided through the e-commerce. “The only thing that seems to be the most frustrating part of online shopping is the return policy and the average of time it takes to receive the product in general and to return it back to get the right one. Which is the good thing about shopping in store because you know exactly if the item is worth it or not. On rare times I have also received the wrong product from what I ordered which is the worst to go through due to the time consumption…” they said. But due to their schedule they only have enough time to look at things through the internet also because their job is based on the internet too therefore majority of their time goes on their devices.
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