Thursday, December 07, 2017
GBC Fashion Student takes Personal Brand to Next Level
Meet Clayson Fletcher, a former George Brown
College fashion student takes his passion and drive to the next level in
creating his dreams with his clothing company Nova Supply Co. Clayson Fletcher
refers to himself as a creator instead of designer. He has been working on his
cut and sew brand for over 6 years now. What really drove him to create his own
clothes was the position he was in when he was young. “I was always a big kid
in school, I was always into fashion but couldn’t wear the clothes I wanted. That’s
when I became a crafty creative kid. I dug up my mom’s old sewing machine,
fixed it and got straight into studying fashion and sewing. This is where
everything started changing. I started to become obsessed with it. I wouldn’t
just make one shirt, but that one shirt in 50 different colours. Clayson wants
his brand to be on a global scale, accessible worldwide to everyone anywhere
and anytime. He wants to create collectives where like-minded people can come
together and create, share, and achieve similar visions and goals. “The brand
itself I want it to be worldwide and accessible. I want workshops where kids
just like myself can come and create together, in a soft and peaceful
environment. In terms of myself as the designer, I want to be the greatest to
ever live. What separates Nova from other brands out there is that everything
is made to order, it’s a very high level of personalization for each customer
which is not what a lot of brands do. By offering personalization you create a
connection with the customers and they more than likely will feel comfortable
to purchase from you again and again. Not only that but you are able to
appreciate the hard work that went into the product at the end of the day. “It’s
all handmade, packaged, sourced and patterned by me. I only use the softest
organic fabrics from Canada and Japan. I want to give the world a piece of me
and my perspective.” He wants everyone to experience what he has to offer. As
being a creator you always find different mediums of inspiration. You can find
inspiration in almost anything and anywhere which is why it is such a huge
aspect of creation. One big inspiration for Clayson Fletcher is a well-known
music artist Frank Ocean. “I can’t give away all my secrets for inspiration but
Frank Ocean is a huge inspiration for me. The way he created and used the font
Blonde, and Endless to the way. His whole artistry, the mystery of his work and
his own influences, it shows me that you can express yourself without telling
people what your feeling. I built a collection solely based on his songs.”
Getting your clothes into stores is one of the big goals that any designer
would want. You would want your work to be recognized and appreciated by a wide
variety of people. “I would love to be in a store that is under the radar.
Something like the store Neighbor.”
Which is a newer and smaller independent menswear boutique just outside of Yorkville.
“My clothing would be a like a hidden gem rather than being at an oversaturated
retailer. Creating a brand can come with lots of challenges and obstacles
starting can be one of the hardest. “It’s always starting, there’s something
about a blank canvas and raw materials that has been yet to use that is very
intimating. But once that first ink or cut happens, a snow ball effect occurs.
Ten years down the road Clayson Fletcher sees himself in a positive state.
“Happy, in love with someone doing something creative. Hosting clothing
conversion for kids who just want to create but don’t know how to. As consumers
we all have our favourite fabrics we love to wear and designers also have their
favourites. “18oz Organic cotton canvas and wool! At times Silk but it is very
difficult to sew haha.” Clayson wants to make a trip to Tokyo someday. He wants
to explore what it’s like over there as it is very different and diverse.
“Tokyo, I want to feel the aura that they have up there, and scope the fashion
scene because it’s completely different that here in Canada and the United
States. The Nova Supply brand has recently made some public magazine press.
Their biggest article was one where they were featured on HighSnobiety. One if
the biggest magazine platforms for fashion, music and lifestyle. Clayson hopes
to achieve much more in the future and change the world with his brand. The
next upcoming months will consist of fresh, new and intriguing products for the
brand. Expanding more into women’s wear, the brand is looking to make a huge
impact in the Toronto fashion scene in 2018.
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