Erin Kleinberg is a fearless leader
and an absolute girl boss, amongst many other things. She is not your
mainstream local celebrity; however, she has accomplished an astounding amount
for her age. Erin founded three successful companies all before the age of 30.
She started a womenswear line Erin Kleinberg Inc., co-founded The Coveteur a
behind the scenes fashion and beauty site that is known for their closet
editorials. Currently, Erin works at a digital marketing and creative branding
agency that she co-founded called Métier Creative.
Erin graduated from Western
University with a Bachelors of Arts in Media, Information and Technoculture. While
at Western, she ran their fashion show, which taught her everything she needed
to know to start her career in the fashion industry. Erin said, “I knew I loved
fashion and this opportunity let me see all the potential I had to succeed in
the fashion industry.”
According to Erin, getting your foot
in the door when any opportunity arises is extremely important. She said, “Networking
is everything and starting early will just help you in the long run.” She later
started working at Holt Renfrew as a personal shopping assistant and shortly after
founded her first company, Erin Kleinberg INC. Her clothing line was widely
successful selling at Barney’s, Holt Renfrew, Saks Fifth Avenue and many other
department stores. Erin shared, “When I went to Barney’s and my clothes were on
the 8th floor I knew I truly made it.”
After realizing her
potential in the industry Erin co-founded The Coveteur. It started as a fun
website that was inspired by the Social Network. It was known as her, “Passion
project” but is now currently a world-renowned fashion and beauty website. The
Coveteur is known for its photography, award winning writing and intimate looks
at luxurious lifestyle. Erin classifies it as an, “Epic experience.” It also
gives their readers a behind the scenes look at all things fashion, beauty,
health, wellness, travel and lifestyle.
After working at The Coveteur for 3
years she decided to start Métier Creative because she felt that there was a
gap in the industry when it came to marketing and branding for companies. They
are known as the cool tour guide for luxury fashion, beauty and lifestyle
brands. Métier Creative helps companies transition traditional advertising into
fully integrated social media marketing campaigns. Métier Creative’s focus is
to understand the relationship with their influencers and brands to ensure that
their clients are happy. They want their clients to get the best experience,
proving that any company can make, “Something from nothing.”
Métier Creative was one of the first
agencies to start signing digital influencers and continues to have impressive clients
including Ouai, Tiffany & Co, J Brand, and Stuart Weitzman. Erin’s all-female
company consists of full time employees, interns and freelancers. They provide many
services to their clients such as: influencer activation, initial ideation,
casting, styling, photography, post production, copywriting, communications
strategy and much more.
Since social media is constantly changing
Métier needs to ensure that all their work is up to date and standards by “Constantly
trolling all over social networks we live it, breathe it, sleep it- we are
those girls who are influenced by influencer marketing”. For each of their clients,
they want to tell their story that feels unique and different from other
brands. No day is the same for Erin, as each day brings new challenges and
opportunities which keeps her job very satisfying. Her job revolves around
being with her team to ensure they are happy and excited about their work.
Erin’s day to day life is very busy.
In addition to being the co-founder of her company, she is also a loving mother
which remains her top priority. Her life revolves around balancing the things
that are most important to her, family and work. Despite having a luxurious
house in Toronto, she continues to travel to ensure her business is constantly
evolving globally.
Having all US based clients means Erin
is regularly travelling between New York, Miami and LA. One of Métier’s sayings is, “We know what
women want, we know what millennials want. We really are the customers.” This
shows how much they care about their business and the work it takes to give
their clients and consumers what they want. They go great lengths to ensure
that the work they are doing is not only stylish but also relevant and fun.
Erin Kleinberg is a great example of
an exceptional woman who prides herself in her hard work. She had always said
to herself, “if you can’t find the right job, make it.” This shows how dedicated
and fearless she was. Although Erin might not be exceptionally famous or very
well known, her drive and passion for great work is truly inspiring. She
believed in herself when others doubted her and was able to create a business
through finding a gap that she could fix in the fashion industry. Erin is truly
inspiring and someone we should all look up to when we doubt are future because
if you work towards something you love it can be done.
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