Fashion Intelligence: The Devil Wears Knockoffs

In the world of Fashion, high-end designers are considered to be Gods, creators of prestigious pieces that often influence the direction of fashion trends. Chanel, Gucci, Hermès, Louis Vuitton… these names are known worldwide. Their pieces are seen as symbols of luxury and status, making them highly desirable. These items are very expensive and not accessible to all, leading to increasing demands for high-end fashion goods at lower prices, triggering sales of knockoffs. Counterfeit goods are often significantly cheaper in price and in some cases, priced high to scam customers. Replicas are easily accessible and sellers face fewer consequences. While they are affordable and fashionable, they raise many ethical, environmental and legal concerns.

Fashion Hell

According to the Organization for Economic Cooperation and Development (OECD), sales of knockoffs represent 3.3% of global trade, a multi-billion dollar industry. Fashion United reports that 44% of consumers bought replicas in 2024. Around 10% of designer products sold are knockoffs and 80% of consumers have unknowingly purchased fake designer goods. Fakes are not only sold through unauthorized retailers, but also global websites like Amazon, Aliexpress and DHGate. E-commerce escalates the issue, making it easier for counterfeiters to reach worldwide consumers. Approximately, 70% of counterfeit goods sold are manufactured in China. Counterfeit goods contribute to the degradation of the environment. They are often manufactured in unethical working conditions, with low-quality, toxic materials and dyes, adding microplastics to the environment. Unlike investment designer pieces, knockoffs do not have such lifespan and are likely to be disposed sooner. According to The Environmental Magazine, the designer replica fashion industry contributes to 4% of global landfill waste. Besides, the unregulated working conditions in some of these manufacturing countries, lead to the use of child labour. Children are easier to exploit and can be forced to work 16 hours daily.

The Scary Truth

When you purchase knockoffs, you are giving financial information to organized crime. The main idea behind creating replicas is fraud, profiting from an established brand. An ABC news report about “superfakes” in November 2023, shares the biggest counterfeit goods seizure in U.S history. An estimated 220,000 fake luxury items were seized, holding a manufacturer-suggested total price of about $1.03 billion. U.S Customs and Border Protection (CBP) Director Frank Russo states “Counterfeit goods are a direct link to terrorist organizations.”

Many terrorist organizations engage in selling replicas and stolen artifacts to fund their illegal activities. For example, the 2015 terrorist attack in France on Charlie Hebdo Magazine was initiated by criminals who funded their weapons by selling fake Nike sneakers. According to the Government of Canada, The Copyright Act, The Trademark Act and The Combating Counterfeit Products Act, infringers may be responsible for attorney fees, damages, court fees and have to forgo profits. The court may seize goods deemed in violation. Criminals scamming victims into buying fake items for $5000 or more, could face prison time. These laws must be enforced significantly. According to Fashion is Physcology, knockoffs help people feel like they belong. Despite the negative impacts of counterfeit goods, the social pressure drives many people to purchase them regardless.

Wear Your Values Over Logos

The next time you are wanting to purchase a knockoff, think about who you are giving your information to, and what they will use it for. If these organizations are willing to not only steal and copy multi-billion dollar brands assets but also scam thousands of dollars out of customers, they are capable of committing other serious crimes like drug dealing, sex and human trafficking and terrorism. Louis Vuitton started adding traceable microchips inside their products. Brands should use AI to scan online marketplaces and detect counterfeit goods. Buying knockoffs should be seen as encouraging crime. Instead of purchasing a fake, getting a look alike with no branding, same shape and colour, simply without trademarks will give the same fashion effect. Out-smart societal pressures that’s Fashion Intelligence. Because the real devil; wears knockoffs.

Old Money

In the spirt of fashion intelligence old money isn’t about inherited wealth, it’s a mindset of timeless elegance, whispered secrets, and effortless sophistication. Drawing from the golden eras of the 50s and 60s, channeled through music and personal bonds, this microtrend lets you blend vintage glamour with modern twists. Perfect for holiday gatherings or cozy winter knights here’s how to embrace it. Inspired by icons like Elizabeth Taylor and contemporary voices like Lana Del Rey, let’s explore this aesthetics wardrobe, evaluating classic pieces against fresh renditions all while keeping it fun.

Vintage Vibes: 50s – 60s icons

Think Elizabeths Taylors poised glamour, Barbra Streisand’s bold flair, and Judy Garlands whimsical charm. These women defined an era of rich, secretive style that enriched The Great Gatsby vibe. Taylors looks often featured clean lines and sophisticated tailoring, like fitted dresses in neutral tones with subtle embroidery. To incorporate and compare go with a tailored wool coat or a silk blouse, pieces that whisper luxury without screaming it. Pair with pearl earrings for that corporate gesture vibe. Pro tip: Thrift stores like Value Village in Toronto have a great selection for this era under 50$, versus splurging on new replicas. This approach keeps your look intelligent and investing in quality that lasts through Januarys chills.

Modern Muses

Fast-forward artists like Lana Del Rey and Holly Macve whose rustic, lonesome lyrics evoke old money flair and dysfunctional romance. Del Rey’s style mixes ethereal dresses with tweed elements, bending nostalgia with today’s flair.

Macve, with her country noir edge, inspires cozy knits and flowing skirts. To embrace this, evaluate your oversized weathers at home, a neutral or beige cashmere blend from Uniqlo for 80$ will do the trick, adding a pop of red lipstick for that secretive allure. For winter, layer with a fill-length coat. This fusion keeps the aesthetic fresh, ideal for holiday parties where you want to feel like a star without the spotlight.

August Richards

Old money shines brightest in shared moments, like my bond with friend August Richards. We channel it through rustic tunes from Tim Buckley’s folk melodies playing as we sip wine and dance in the living room with a wonderful full fur coat over a simple black dress as seen in the cover, but for me maybe I’d have a glass in hand and a bespoke suit tailored to perfection. To try out the August and Hugo festivities, host a small gathering indoors or outdoors, play your favourite 60s tunes, and rock on like you’re in The Great Gatsby.

Essentials

To balance old with new, focus on versatile staples. Start with a striped button down layered under a sweater vest. Add flowy trousers or a tennis shirt for movement and minimal gold jewelry with loafers. For holidays, incorporate velvet accents to make it elegant yet cozy. Shop locally at Queen West boutiques for Toronto designers, or online at Asos for mixes. This curated approach ensures your style exudes unspoken confidence, provided old money is about intelligent choices, not just deep pockets.

Four Fashion Hacks That Will Change Your Life

Its always good to be intelligent about what you wear, but have you considered the intelligence of how you wear clothes? With anything in life, hacks exist to make it easy, convenient and smooth. Fashion hacks serve two main purposes: maximizing convenience and elevating style. These unique fashion hacks are going to make you feel like your best self, and once you try them you may never want to go back.

Why Pick Between Shorts and Pants?

If you participate in any athletics or sports, you might wear shorts as apart of your athletic attire, but what if, they can be used in more than just sporty outfits? Wearing shorts under your pants is a fun way to elevate your look as well as provide many benefits, regardless of your athletic level. Perhaps your pants are too low-waisted, and are uncomfortable, shorts under your pants would solve this problem by covering any unwanted areas of skin exposure. Or let’s say, the material of your pants is too slippery and tend to slide down, the shorts underneath would create friction between the pant fabrics, helping your pants sit at your desired level without sliding or shifting. If you need additional pocket space, utilizing shorts with pockets can serve as a secret compartment for all your storage needs. You can collect a whole bunch of colours, styles and patterns to mix and match with all your pants, whether u want the shorts to blend in or have them stand out as and accent or statement, they can look super cool!

Cinching Made Easy

This next hack might be super helpful to fellow short people. The reality is, it’s hard to buy pants that fit because they’re all too long. If you don’t have sewing skills or resources, altering the pants can be a nightmare, but not anymore. Try using hair ties or elastic bands to cinch the bottom of your pants. Its simple, after putting on the pants, slide a hair tie around each ankle of the pant, then fold the fabric over the elastic as many times as your heart desires (and your height requires). Not only does it serve a practical purpose, removing the elastics also gives you an alternative way to style your pants, that’s like buying 2 pants for the price of 1!

Strong- Headed

Have you ever worried about your hat falling off your head? Try attaching shoelaces to them for the most secure fit. If you don’t have extra shoelaces laying around, you can use ribbon or any other string-like object you can find. Start by putting on the hat and indicate which spot is closest to your ears, then simply attach a strand of the lace to each side. This can be done with glue, a sewing needle and thread, or honestly, even a stapler. Once the strings are firmly attached, put the hat back on and tie both sides together at the nape of your neck and tuck under your hair to hide the string. Now you’re all set and it won’t come off until you’re ready to take it off.

Sweatpant-ifying Jeans

This last hack is more of a fun way to wear jeans, though, it could be beneficial if they’re too loose. Sometimes, a belt can seem too chunky, tedious to buckle or unbuckle, or perhaps not quite the right colour. There are also cases where the right gromet may not exist, the perfect fit is in the middle. Why not use a drawstring like sweatpants? Just string one through the belt loops the same way you would a belt, and boom, the perfect fit every time! This hack can be applied to any pants with belt loops, not limited to jeans. Did any of these hacks sound useful to you? Maybe it inspired you to level up some of your own hacks. Try them all out and experiment with your fashion, you’ll be surprised how easy it is to look and feel awesome at the same time!

Cozy Intelligence: The Smart Way to Dress for Winter 2025

This winter fashion is getting clever. From modular coats to heat retaining knits, intelligent comfort is this season's biggest trend. Here are some tips to stay warm, stylish and sustainably smart through some of Toronto’s chilliest of months.
 
The Modular Coat Revolution

Gone are the days of needing three different coats for Toronto’s unpredictable winter mood swings. This season, modular outerwear is popping up everywhere. Detachable liners, removable hoods, and convertible silhouettes galore. Take Uniqlo’s Hybrid Down Parka, for instance. It’s’ packed with premium down fill, ventilation construction for airflow, and a water resistant finish, it’s basically a weatherproof Swiss Army knife in coat form. Whether it’s slush, sleet, or snow, it’s ready to adapt faster than a TTC delay.
 
Heat Tech Everything

Smart textiles aren’t some far-off sci-fi fantasy anymore, they’ve officially woven their way into the mainstream. Brands are using heat trapping, breathable fabrics that balance function and fashion. A top pick? Columbia’s Cloudview Down Hooded Jacket. Lined with tiny gold thermal dots that reflect your body heat back to you (kind of like wearing a sauna, minus all the sweat) it’s the perfect layer for those deep freeze mornings when your Starbucks cools down faster than you can sip it.
 
Knitwear That Does It’s Work

Knitwear’s having its PhD moment this winter, and it’s well deserved. Aritzia’s Wilfred Maria Merino Wool Sweater sits at the top of the class with its smooth flat seams and naturally warm merino fibers. Comfy and cozy without the bulk. For something softer (and sweeter on your wallet), H&M’s Pointelle Knit Sweater delivers delicate details: a scalloped neckline, and sleeves, and a subtle ruffled hem. Who knew a good knit could look so smart without even trying.
 
The Rise of Functional Accessories

This season’s accessories prove practicality and a polished look can totally share a closet. Swap those oversized mittens for Uniqlo’s sleek HeatTech gloves, lined with everyone’s favourite fleece technology. The practical bonus? The conductive fabric on the thumb and index finger lets you scroll and text your way through a snowstorm without catching frostbite. Add a chic wool scarf or ribbed beanie to top off the look because staying warm shouldn’t mean sacrificing your aesthetic
 
Where to Shop Smart (and Cheap) in the GTA

You don’t need a designer budget to look like you have one. The GTA is full of gems that make smart fashion totally accessible. Thrifting hubs like Common Sort, Plato’s Closet, and Talize are gold mines for lightly used coats and knits at budget friendly prices. Prefer to shop from bed? Depop and Poshmark are loaded with second-hand finds that give major style without major spending. The trick? Stick to timeless neutral pieces. They’ll mix, they’ll match, and they’ll keep you covered when the temperature can’t make up it’s mind.
 
Final Thoughts

This winter’s fashion lesson is simple: quality over quantity. Invest in smart fabrics, modular designs, and functional pieces that evolve with you and not against the weather. When you dress with intention, you’re not just keeping warm but you’re redefining what it means to be stylish in a city that can change through all four seasons before lunch. As the cold drags on, your wardrobe should work smarter, not harder. After all, intelligence never goes out of style.

I won’t have a blue (collar) Christmas without you

Blue collar fashion has been worked to the bone in the fashion industry in recent years, but are there still ways to make it fit in with current trends?

Don’t be afraid to mix your collars up

One of the things I find most appealing about being in fashion is the ability to combine different aspects from different cultures or aesthetics that you may not necessarily think could be blended together in order to create an outfit that truly speaks to who you are as a person. Two of my favourite aesthetics to pull from are traditional blue-collar workwear and preppy white-collar attire. And although the blue collar and white-collar communities in the real world may not always get along with each other, pieces that we can pull from traditional aspects of each of these styles can be combined to make for interesting outfits to give an interesting twist to an otherwise basic or outdated outfit. Chore jackets, button up shirts, faded out jeans, the list goes on. For example, that white oxford shirt that you save for special occasions? Throw it on with that Carhartt jacket you bought a few years ago and a nice pair of blue jeans.

Cowboys don’t just live down south

Being someone who grew up in a town where mostly everyone lives the kind of small-town, blue-collar life that you can find on TV often, I've grown nostalgic over that kind of aesthetic ever since I’ve come to Toronto, especially western themed things. Whether that be cuisine, fashion or television and movies. One show that I can’t ever seem to stop watching is “Yellowstone”, and in particular Kevin Costner and his character John Dutton. From denim on denim, to the neutral color tones of workwear being worn down from being on the ranch, he’s always wearing his best blue-collar attire to deal with all the trouble of being the most important man in Montana, we can all take some notes from him. No western themed clothes in your closet? Try rooting through your dad or grandpa’s old clothes they haven’t worn, and you may just find a hidden gem in there like an old pair of Redwing cowboy boots to get your outfit started from the ground up. (P.S. you don’t need a comically large cowboy hat to dress like a cowboy).

Pay attention to the finer details

I’ve been of fan of clothing that really gets it right on the small stuff, with a few of my favourite pieces coming from Japan. From classic Japanese-americana fashion to the intricacies of Japanese denim (shoutout Daniel Caesar), there are so many workwear-related aesthetics to pull from. Japanese culture is synonymous with what blue collar fashion is, with many parts of the fashion industry going hand in hand with what western workwear clothing is made to be: its generally built to last a lifetime. Japanese denim, for example, has a more arduous creation process compared to other types of denim, however it is also more likely to last you a lifetime along with the intricacies of the fading telling a story of how the wearer has worn the jeans. Japan has even produced some of the most iconic brands of workwear that we can see being worn today, like Kapital or even some iconic pieces like the Tabi shoe. Pairing up your nicest pair of Japanese denim with nearly any kind of vintage workwear can easily make your yard chore outfits into a veritable fashion statement.

Fashion Geniuses: These influencers know their stuff

Number one tip for working in the fashion industry? Stay educated! Fashion knowledge is incredibly important for your creativity, identifying trends, analyzing the market, and even finding your own personal style. Since we always have our phones at hand, following content creators is a great and easy way to start. 

In the rise of short-form content, influencers are everywhere and everyone, there are only so many get-ready-with-me’s and try-on hauls you can watch before they become repetitive and uninspiring. Lucky for you, I have compiled a list of creators who will surely leave you learning something new. 

Mandy Lee @oldloserinbrooklyn 

Based in you guessed it, Brooklyn, New York, Lee is a fashion writer and trend analyst who does it all. On her TikTok and Instagram, she has gained a large cult following for not only her unique style and “freaky” shoe collection but also the informative and up-to-date fashion news she shares. 

Whether it's trend forecasts, commentary on recent runways, or long “Fashion chats” where she starts off saying “Things that are happening in the fashion industry nobody is talking about,” she is on it. Lee has had partnerships and invitations to fashion weeks with brands such as Tory Burch, Burberry, Sandy Liang, and her all-time favourite, Simone Rocha. On Substack, you can subscribe to her for more in-depth writings, especially on how to find personal style. 

Ryan Yip @ryanyipfashion 

Founder and editor-in-chief of Fashion Review Magazine, Yip is a fashion critic and writer focusing on teaching his audience all parts of the industry while being able to think of fashion reviews yourself. What sets him apart is his original topics, as he states in his TikTok bio, “Uncovering lesser known fashion stories”. 

He has a following on TikTok, Instagram, and Substack, where he posts thought out commentary and dissections of subjects such as “Versace’s new creative director debut” and “Personal style is not about being unique.” He is best known for his reviews of designers, fashion history, and critiques of runway looks. 

His magazine, Fashion Review is bi-annual and print-only filled with a range of analyses, research, and essays that can be submitted by anyone but are also written by Ryan Yip himself. You can find interviews as well from fashion industry professionals. 

Nymphet Alumni @nymphetalumni If you need something to listen to while you’re on the subway, this is it! A fashion and culture podcast hosted by three girls: Alexi Alario, Sam Cummins, and Biz Sherbert. Starting in 2021, these girls have been consistently posting together and are nearing their one hundred and fortieth episode. 

Nymphet Alumni come up with a new topic every few days, from one to two hours long. They span from looking further into trends and current pop culture news to conducting interviews. They have spoken with a range of guests, such as writers, musicians, and entrepreneurs. 

Rian Phin @thatadult 

To the list of Instagram and TikTok influencers Phin rose to fame for her video essays and viewpoints on pop culture and runway details. She has many videos showcasing fashion books she recommends to her audience, as well as websites and magazines she explains are important when getting into fashion. 

She has been interviewed by magazines, such as Paper, Dazed, Interview, Nylon, and more for her takes on fashion and culture right now. Cult Product is also a Substack she runs, which features articles written by her about style, titles include “Coquette Cop” and “Natural Beauty Myth”.

Colour Me Confident: The Psychology Behind Colours in Fashion

Clothing began as a necessity, but wherever clothes exist, fashion soon follows. Fashion allows people to express themselves, and for thousands of years, colour has been its most powerful tool. 

As noted in the International Journal of Art and History, ancient civilizations like the Mayas, Egyptians, Chinese, and Indians used colour to symbolize rank, spirituality, emotion, and belonging. In medieval Europe, even laws dictated who could wear certain shades. Humanity has long understood that colours are not just beautiful, they are personal, social, and powerful. 

Today, colour continues to shape how we express identity in areas like film, marketing, and everyday workwear. By learning how to match colours to our skin tones and understanding the psychology behind hues, we can elevate how we present ourselves, communicating confidence, warmth, and authenticity without saying a word. 

Find the Colour That Fits Your Skin Tone 

The first step to mastering colour is identifying your undertone. 

• Cool undertones: Blue veins, best suited to silver jewellery. 
• Warm undertones: Green veins, best complemented by gold jewellery. 

This concept forms the basis of the Seasonal Colour Analysis System, which helps people find their “season” to determine which shades flatter them most. 

• Summer: Cool and soft undertones with ash-blonde or light brown hair and muted eyes. Best in cool, pastel tones; avoid golden or bright colours. 
• Autumn: Warm and deep undertones, red or chestnut hair, warm brown or amber eyes. Earthy hues suit you; avoid icy tones. 
• Winter: Cool and fair undertones, jet black or platinum hair, and deep eyes. High-contrast and bold colours work best; skip muted earthy tones. 
• Spring: Warm and light undertones, golden or strawberry blonde hair, light or hazel eyes. Fresh, warm shades flatter you; avoid dark, heavy colours. 

Knowing your season helps you make better fashion choices that naturally enhance your complexion and confidence. 

Feeling Colourful 

According to Fashion is Psychology, the concept of enclothed cognition shows that what we wear not only affects how we feel but also how others perceive us. Beyond matching tones, each colour evokes specific emotions and associations: 

• Red: Energy, confidence, passion 
• Orange: Creativity, playfulness 
• Yellow: Optimism, happiness 
• Green: Calm, freshness, prestige 
• Blue: Trust, professionalism, serenity 
• Purple: Mystery, ambition, luxury 
• Pink: Softness, innocence, charm 

Understanding colour emotions helps you use fashion strategically enhancing your mood and influencing how others respond to you. 

Build Your Perfect Wardrobe 

Once you know your undertones and colour psychology, you can create a capsule wardrobe a collection of versatile, timeless pieces that mix and match easily. Start with neutrals like beige, navy, grey, cream, or brown, depending on your season. 

Then, add two or three accent colours that complement your tone and personality. This approach simplifies dressing, reduces decision fatigue, and ensures every outfit feels cohesive and confident. 

Choose items that can be styled multiple ways for different occasions whether work meetings, dates, or casual outings. Your wardrobe should reflect not only your aesthetic but also your goals. 

Dye-ing to Succeed 

Colours can also help you strategize your daily image. For job interviews, navy or charcoal suggest competence and reliability. On a first date, red or burgundy signals confidence and warmth. Bright, saturated tones capture attention ideal for presentations or creative environments while soft pastels convey approachability and ease for casual settings. 

By using colour with intention, you make your clothes work for you, not just on you. 

Speak the Language of Colour 

Fashion is more than trends it’s communication. Understanding your skin tone, seasonal palette, and the emotional impact of colour allows you to project confidence and authenticity in every setting. When you learn to “speak” in colour, you harness one of the most powerful forms of self-expression one that has influenced humanity for centuries. 

Colour isn’t just part of fashion; it’s the psychology of confidence.

Jennie x Chanel: A reinterpretation of Eternal Elegance

From runway shows to iconic campaigns, Jennie’s reshaping what it means to be a modern fashion ambassador — mixing youthful charm with Chanel’s timeless heritage. Her style is more than clothing; it’s a cultural statement that inspires fans and fashion lovers globally. Through her collaborations with Chanel, Jennie exemplifies how fashion intelligence; understanding brand heritage, consumer culture, and style symbolism — shapes the modern luxury narrative.

From Debut to Global Icon

Jennie became Chanel’s Beauty Ambassador in 2017, officially becoming the global face in 2019. Her mix of sophistication and trendsetting style quickly made her the brand’s muse, earning her the nickname “Human Chanel.” Beyond fashion, Jennie has become a symbol of confidence, authenticity, and creativity, inspiring a new generation of style lovers. Jennie’s rise is about more than just her style — it shows how culture and brand vibes come together. She’s proof that Chanel can keep things fresh and modern while staying true to its classic roots — a real lesson in fashion smarts.

Campaigns That Speak Volumes

In Chanel’s Fall/Winter 2025 pre-collection, Jennie brought a romantic ‘90s vibe that turned heads. Her presence at the Spring/Summer 2025 show in Paris proved she’s truly a style icon.

A Lasting Fashion Legacy

At the 2025 Met Gala, Jennie stunned in a vintage Chanel dress from the ‘90s, showing she can blend the past with the present. Her work keeps shaping how the world sees Chanel and fashion as a whole.

Style as Storytelling

Jennie doesn’t just wear Chanel — she tells a story with every look. From bold runway moments to understand street style, her outfits speak to blend of personal identity and brand narrative. This ability to communicate through fashion is at the heart of style as storytelling, sowing that clothes aren’t just fabric — they’re a language.

Get Jennie’s Look: Item Recommendations

For readers inspired by Jennie’s signature style, here are a few Chanel-inspired essentials to try:

• The Classic Chanel Tweed Jacket — Perfect layering, giving any outfit that chic Parisian touch Jennie is famous for.

• Mini Quilted Handbag — Compact yet timeless, ideal for both runway-inspired looks and daily wear.

• Bold Statement Earrings — Jennie often pairs minimalist outfits with bold accessories for a balanced yet striking aesthetic.

Feature Articles for December 2024

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“Last Look” (George in the City) Fashionably Sustainable: Bradley Livingston

The Untold Stories Behind Sustainable Fashion

As fashion undergoes a transformative shift, we uncover the hidden stories of craftsmanship, 

ethics, and sustainability driving change.

Fashion is evolving, and today’s trends go beyond fabric, colour, or cut. As consumers become 

more conscious of the industry’s environmental and social impacts, many are looking for 

something deeper than what lies between the stitches. This shift goes beyond aesthetics, 

encouraging brands to rethink how clothing is made, who makes it, and at what cost to the 

planet. From the revival of traditional techniques to cutting-edge innovations in sustainable 

materials, the fashion industry is beginning to unveil the hidden stories behind our clothes. But 

can these changes make a lasting difference in a field built on fast trends and quick 

consumption?

Redefining Fashion From Fast to Fair

For decades, "fast fashion" has been dominated by rapid design cycles, affordable prices, and 

seasonal trends. However, beneath the allure of affordability lies a darker reality: environmental 

degradation, mountains of textile waste, and unethical labour practices. A new movement 

toward ethical fashion is growing, challenging these harmful practices and advocating for a 

more sustainable, fair approach.

Today’s consumers, especially younger ones, are increasingly mindful of what happens 

between the stitches. They want transparency from the brand's insights into where fabrics are 

sourced, how workers are treated, and the long-term impact of their purchases. According to 

Stephanie Phair, Chief Strategy Officer of Farfetch, "Social media has enabled a certain 

transparency. You can no longer control your luxury messaging within borders.” This new 

landscape has led to a shift where brands focus on style and consider their impact on the world.

However, moving away from fast fashion’s exploitative model is challenging. Sustainable 

materials, ethical labour, and transparent supply chains often come with higher costs that 

brands may hesitate to take on. Despite these challenges, ethical fashion has become a guiding

principle for a growing number of companies and consumers alike.

The Craftsmen Behind the Clothes

At the heart of this sustainable shift is a renewed appreciation for craftsmanship. Artisans 

worldwide are returning to traditional techniques of hand-weaving, natural dyeing, and intricate 

embroidery that not only create stunning, unique pieces but also help preserve cultural heritage 

and artisanal skills.

Consider the work of India’s Anavila Misra, a designer renowned for her handwoven sarees. 

Anavila works with rural artisans in India, reviving traditional weaving techniques while ensuring 

fair wages and safe working conditions.

This dedication to craftsmanship offers a counterpoint to fast fashion's mass production model, 

allowing consumers to connect with the creators behind their clothing. Supporting artisans and 

ethical brands means supporting fair wages, sustaining communities, and preserving skills that 

might otherwise be lost in a rush toward low-cost production.

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Beyond supporting individuals, this movement provides a way for entire communities to thrive. 

Brands like Maiyet and ABLE partner with artisans to ensure fair wages and promote a sense of

dignity and pride in their work. By choosing ethical fashion, consumers are helping to protect 

that way of life, one stitch at a time.

Innovations in Sustainable Materials

Sustainable fashion is also being shaped by remarkable advances in materials. Textile 

scientists and designers are reinventing the materials we wear, replacing traditional fibres with 

eco-friendly alternatives that reduce environmental harm.

New textiles like Tencel, a fibre made from sustainably sourced wood pulp offer a lower-impact 

alternative to cotton. Piñatex, a leather alternative derived from pineapple leaves, has become a

popular vegan option for accessories and shoes. Companies like Patagonia and Stella 

McCartney are experimenting with recycled plastics and lab-grown leather to reduce reliance on

animal products and virgin resources.

However, while these materials offer significant benefits, they come with limitations. Sustainable

fabrics often cost more, making them harder for smaller brands to adopt and for some 

consumers to afford. Additionally, the sustainable material supply chain is still developing, 

meaning that access and availability can be inconsistent.

Despite these challenges, these innovative materials are helping redefine what’s possible in 

fashion. As more brands adopt them, the hope is that costs will decrease, making sustainable 

choices more accessible to everyone.

Confronting Greenwashing: Separating Fact from Fiction

Not all “sustainable” fashion is as it seems. As eco-consciousness grows, some brands are 

more focused on marketing the appearance of sustainability than making actual changes a 

practice known as greenwashing. By using terms like “eco” and “conscious” without real 

transparency, they create a facade of environmental responsibility that can mislead well-

meaning consumers.

So how can you tell the difference? Start by looking for specifics. Brands genuinely committed 

to sustainability are transparent about their sourcing, labour practices, and environmental 

impacts. Labels like “100% organic cotton” or certifications like “B Corp certified” add credibility. 

In contrast, vague buzzwords without clear explanations or certifications can be a red flag.

According to an August 2021 report by the Changing Markets Foundation, 60% of sustainability 

claims by leading brands were found to be misleading or exaggerated (Eco-Business, August 2,

2021). Educating themselves on how to spot greenwashing can help consumers make informed

choices, supporting brands that are committed to making a real difference. By researching 

before purchasing or supporting smaller, transparent brands, consumers can encourage more 

brands to adopt meaningful sustainable practices rather than just putting on an eco-friendly 

front.

Fashion’s Future: A More Ethical Industry?

While the fashion industry is far from perfect, the push for sustainable practices has opened 

doors to significant change. Industry leaders believe that the next decade will be transformative,

with more brands adopting sustainable practices as consumer expectations and regulatory 

pressures increase.

Some experts predict that sustainable fashion will become the norm rather than the exception. 

Initiatives like circular fashion, where garments are designed to be recycled or reused instead of

discarded, are expected to become increasingly mainstream. “As an industry, we have to 

measure our environmental footprint, and at Stella, our goal is to reduce that footprint, not to 

replace it," says Stella McCartney, a pioneer in sustainable luxury fashion. "In order to be truly 

sustainable in any business, your model has to have self-imposed limitations. We aren’t perfect 

by any means, but we are always looking to improve" (Vogue, September 2020)

A New Era in Fashion: Moving Towards Sustainability

Sustainable fashion isn’t just a trend—it’s a new way of thinking about style, ethics, and 

responsibility. As we peer between the stitches, we see more than just fabric and thread. We 

see artisans, scientists, activists, and informed consumers, all contributing to a new era of 

fashion that values the planet and people as much as it values design.

Fashion has always been about change, and this shift toward sustainability may be one of its 

most profound transformations yet. With each garment that tells a story of ethical production 

and thoughtful design, we’re reminded that what lies between the stitches matters. Sustainable 

fashion may still be in its early days, but its impact is already unfolding—one stitch, one choice, 

one conscious decision at a time.

Fashionably Sustainable: Bradley Livingston

“When it comes to fashion, sometimes you don’t

need to talk at all,” says Bradley Livingston, a second-year

fashion student at George Brown College. In the past

decade, topics of fashion and self-expression have become

controversial, as they usually spark an opportunity for

debate over the industry’s contribution to unattainable

beauty standards and unsustainable practices. At 19,

Bradley has created a way to be his ‘unapologetic self’

while still being mindful of his consumption and the

support of reputable brands. In economically stressful times where fast fashion is complicated to not

participate in due to its low prices, it’s still possible to progress through a new era of sustainable,

inclusive fashion.

Growing up in the fashion capital of Toronto, Bradley had an interesting self-journey with

fashion, crediting his primary influence as television and what he was surrounded by in his childhood;

“I give credit to the people around me. Everyone has been quite notably fashionable, especially my

mom - always dressing up with [her] for church every Sunday.” Bradley states that it is crucial to

always remember those who inspired you. By connecting with your interests, you can find your

authentic self-expression through those: “Looking at old family photos… reuniting with your inner

child. That’s what inspires me.” With pop culture at the tip of our fingers, it has become easier to look

for inspiration and delve into fashion. However, that also leaves space for falling into beauty standards

and harmful trends. I asked Bradley how fashion has impacted his self-esteem over the years. He

smiled and said, “This is most definitely my favourite question,” still smiling, he continued, “I’m

going to try my best to answer this question for you to understand correctly: Fashion has contributed a

great deal in filling in the gaps. [Even though] I was never all content with myself, I was still happy

with the fact that I’m not shy with how I dress.” Clothing can be a first step in finding yourself, as it

can be experimented with daily; it can be simple and still say enough about who you are.

With fast fashion being the main topic of the current fashion world, the global climate is not

the only thing that impacts fashion. With the rise of AI, it has become easier for fast-fashion brands to

scan designs by independent designers and sell the

same product for less. I asked Bradley how he feels

about fast fashion and its controversies, to which he

responded, “It does offer accessibility to those who are

less privileged and cannot afford high fashions,” which

is why it is such a complex subject. It’s much easier

said than done to just stop buying fast fashion, as one

may not be aware of the difference, especially with the

normalization of high prices on low-quality items. With

Bradley’s ever-evolving style, you would assume that

keeping up with current trends would mean over-consumption. Still, Bradley has created a routine to

make sure he is careful with his fashion choices. I asked, “What actions are you taking to promote

sustainability and inclusivity within your fashion journey?” he responded, “As much as I love

shopping, I just… don’t. I shop every 4-6 months, which I think gives

me enough time to reflect on the exact things I want, and think about

things that are more important than others in my wish list.” By

ensuring that you are not participating in the quick come-and-go

trends fast fashion has created, there need to be specific goals created

within your own fashion. By learning how to shop, you can ensure an

eco-friendly, fulfilling capsule wardrobe by making a wishlist,

avoiding the temptation to over-buy, and researching the brands you

buy from.

I asked Bradley what he envisioned as our next step in fashion. He thinks it is still possible

for the industry to improve: he responded to this question immediately by saying, “Some men actually

do want to wear heels!” Fashion inclusivity does not just include plus-sizes but also genderless

clothing and what is called the ‘pink tax.’ Already, in times of economic stress, women are more

likely to suffer at the hands of unfair pricing; the ‘pink tax’ refers to the phenomenon where items that

are catered toward women are more expensive compared to male products. Normalizing inclusivity

and genderless clothing can create a path toward equal pricing, which can further benefit the high

prices in fashion we see today.

“What advice would you give someone looking to cultivate their unique style?” I asked as

my final question, to which I got my favourite answer: “Live, dress, do something. Express yourself

today in a way you tomorrow can be proud of.” Throughout this interview, Bradley kept reiterating

how important it is to reconnect with yourself and constantly learn from others. Fashion is never a

consistent path that can always be predicted, and there is also no correct answer to how to participate;

“It takes time, but you can truly get to a state of mind where you can be so unapologetically you

where it repels what is not meant for you.”

Stitched with Purpose: How a Scarborough Law Student Became a Custom Fashion Icon

From legal studies to luxurious custom outfits, Slayed by Ten's journey reveals the power of 

passion and persistence.

In a cozy studio nestled in Scarborough, Ontario, Tenisha Thompson – better known as Slayed 

by Ten – meticulously sews and styles one-of-a-kind outfits that celebrate the power of self-

expression. What began as a personal project while studying law has since blossomed into a 

thriving business, where each stitch, seam, and detail carries her vision and commitment to her 

clients. For Tenisha, fashion is more than clothing; it’s a medium through which she empowers 

women to embrace their unique style.

Tenisha’s path to becoming a designer wasn’t straightforward. Originally, her ambitions lay in 

law, and she spent years studying to become an attorney. "I was deep into my law studies," she 

recalls, "but I’d always had this creative urge. Sewing was my outlet, my way to express myself 

when I needed a break from books and exams." Sewing began as a quiet escape, a creative 

corner she carved out amid the demands of law school.

Starting with simple designs, Tenisha gradually refined her skills, experimenting with cuts and 

materials that brought her ideas to life. "At first, it was just for me – clothes that felt like me," 

she explains. However, it wasn’t long before her unique style caught the attention of friends 

and classmates. People began asking her about her outfits, surprised to learn they were 

custom-made. "They’d say, ‘You made that?’ And I’d see this mix of shock and admiration. It 

was flattering, but it also planted a seed," she says, smiling.

Word of mouth quickly spread, and soon Tenisha found herself taking requests. Friends wanted

unique pieces for special occasions, and strangers reached out after seeing her designs on social

media. With each new request, her passion grew stronger, and she found herself at a 

crossroads. "I was torn between continuing down the safe, stable path of law or taking a leap 

into something completely different," she shares. The decision wasn’t easy, but ultimately, her 

heart led her toward fashion.

Transitioning from law student to full-time designer wasn’t without challenges. "Leaving law 

felt like jumping off a cliff," she admits. "It was terrifying, but the thrill of creating outweighed 

the fear." Despite her initial hesitation, her legal background became an unexpected asset. 

"Law taught me discipline and attention to detail – both of which are crucial in fashion," she 

notes. These skills helped her build a strong foundation as she tackled the realities of running a 

small business, from client management to logistics.

As her brand, Slayed by Ten, began to grow, Tenisha was committed to staying rooted in 

Scarborough. "This community is part of who I am. There’s so much talent and creativity here 

that often gets overlooked," she says passionately. By building her business locally, she’s 

helping to redefine fashion for her community, bringing high-quality custom designs to clients 

who might otherwise look to big cities or international brands.

Her clients, who often come seeking something unique and personal, resonate with her vision. 

"People aren’t just looking for clothes – they’re looking for confidence, for a way to express 

who they are," she explains. Tenisha’s designs are about more than style; they’re about self-

expression and empowerment. Each piece is custom-made, tailored not only to the client’s 

measurements but to their personality. "I want every woman to feel like the best version of 

herself when she wears something I’ve made," she says.

Creating a custom piece isn’t just about following trends or making something fashionable; for 

Tenisha, it’s a collaboration. "When a client comes to me, we start with a conversation," she 

says. "I want to know what inspires them, how they want to feel in the outfit." She spends time 

sketching, sourcing fabrics, and perfecting details to bring her client’s vision to life. "It’s a 

process, and it takes time, but that’s what makes each piece special," she adds.

This commitment to craft has built her a loyal client base, and with each new design, her 

reputation grows. Her work, which spans everything from formal gowns to edgy streetwear, has

a distinctive style – bold, structured, and undeniably feminine. "I love playing with contrasts," 

she says. "Soft fabrics against sharp cuts, or classic silhouettes with unexpected details."

As she looks to the future, Tenisha has ambitious plans for Slayed by Ten. "I want to continue 

growing, maybe even expand beyond custom designs," she says thoughtfully. She dreams of 

launching a ready-to-wear line that captures the essence of her custom work but makes it 

accessible to a broader audience. "Fashion shouldn’t be exclusive. I want every woman, no 

matter her background, to feel she can find something that speaks to her," she shares.

Her vision extends beyond her business; Tenisha hopes to give back to her community by 

mentoring aspiring designers in Scarborough. "I didn’t have a lot of resources when I started, 

but I had passion," she reflects. She wants to create workshops and mentorship opportunities, 

helping young designers find their footing in an industry that can often feel impenetrable. "If I 

can pave the way for others, then my journey will mean that much more," she says.

Tenisha Thompson’s journey from law student to Scarborough’s custom fashion icon is a 

testament to following one’s passion and embracing the unknown. With each custom piece, 

she’s not only creating beautiful outfits but crafting a narrative of courage, creativity, and 

community. Through Slayed by Ten, Tenisha continues to empower women, reminding them – 

and herself – that true style is stitched from purpose and passion.