Fabulously Funny
Fashion has a
history of being made fun of and of giving itself a few self aware jabs. From Funny Face to Ugly Betty, having a sense of humour has always been in style. Now
in the internet age, the next generation has taken the sartorial shenanigans
online.
P'Trique C'est Chic [YouTube.com/ThePlatform]
Who would have ever guessed that a slightly
overweight bearded man would become the next IT girl? When YouTube was going
through a massively overblown “Sh*t People Say” phase, the fashion channel, The Platform, took the opportunity to
burst on the scene. The video “Sh*t Fashion Girls Say” launched both The Platform and P’trique. Right now the
video has over one million views. Most of it consists of P’trique spouting
slang and fashionable phrases, most famously “#totesamaze”. After the success
of the first video, P’trique went on to do more. Coining phrases, wearing
incredible outfits, and making surprisingly insightful runway reviews has made
him something of a fashion celebrity. Just recently he did a number of cameos
on America’s Next Top Model. The most
intriguing thing about P’trique is how, after watching his videos, you start to
forget that he is in fact a man. With his mad slang and insane style you’ll
find yourself asking the question, “should I grow a beard?”
Model Files/VFiles [YouTube.com/VFiles]
Focusing on the comically selfish and inept casting
director, Preston, this mockumentary style web series is perfect for anyone who
wants to laugh at beautiful people. The seventeen episode series follows
Preston as he gets into ridiculous situations; from stealing a model’s skinny
jeans, to fighting for camera time with nodels (not models). The rest of the
channel, VFiles, is a collection of
man-on-the-street interviews, satirical news round ups, and short interviews
with various cool weirdoes. Everything on VFiles
has a teasing, self aware humour. Sometimes, especially with the short
interviews, it becomes hard to tell what is acting and what is genuine.
Emotistyle [YouTube.com/Emotistyle]
Got a problem? Shamikah and Molly will try to solve
it sartorially and satirically. The comedy duo sing and banter as they style an
outfit tailored to your life problem. Every episode, they are joined by their
mannequin friend Patricia. Together they dole out such wisdom as “shy guys are
like Pound Puppies, they never stop being grateful for your love” and “there is
a fine line between fashion and instability.” Emotistyle also does themed hauls and OOTD music videos. Shamikha
and Molly are everything you could want in a life coach; funny, adorable, and
most importantly, stylish.
Look TV [YouTube.com/Look]
Look is a YouTube channel with
a variety of different shows. Much like VFiles,
all of Look’s videos have a sense of
humour running through them. The channel has different shows with different
personalities hosting them. First off is Sally Lyndley, whose topical fashion
rants give off a Kelly Cutrone vibe. On Bedford
Avenue Street Style, Daniella Pineda hunts down hipster style in
Williamsburg New York. Pineda also co-hosts Look Weekly with Valentine Bureau. The show is basically an open
forum for fashion, beauty, and trends. Look also has a number of other styling
and beauty videos. If you only see one of their videos you must see their
musical review of 2012 trends set to Carly Rea Jepson’s Call Me Maybe. They basically took the melody of the song and
changed the lyrics to make fun of everything you wore last year.
Mock Up
